A STUDY ON FACTORS INFLUENCING STUDENTS‟

Group 33

A STUDY ON FACTORS INFLUENCING STUDENTS INTENTION TO PURSUE HIGHER EDUCATION

BY

CHEW CHOON CHONG LEONG WEI LIN

LOH CHUN CHUEN TAN TECK CHAI YAN WAI YI

A research project submitted in partial fulfillment of the requirement for the degree of

BACHELOR OF BUSINESS ADMINISTRATION (HONS)

UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF BUSINESS AND FINANCE DEPARTMENT OF BUSINESS

AUGUST 2014

Copyright @ 2014 ALL RIGHTS RESERVED. No part of this paper may be reproduced, stored in a retrieval system, or transmitted in any form or buy any means, graphic, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior consent of the authors.

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DECLARATION

We hereby declare that:

(1) This undergraduate research project is the end result of our own work and that due acknowledgement has given in the references to ALL sources of information be they printed, electronic, or personal.

(2) No portion of this research project has been submitted in support of any application for any other degree or qualification of this or any other university, or other institutes of learning.

(3) Equal contribution has been made by each group member in completing the research project.

(4) The word count of this research report is ___1_5_5_1_2_w_o_r_d_s___.

Name of Students:

1. _C_H_E_W___C_H_O__O_N__C_H__O_N_G___ 2. _L_E_O_N__G__W__E_I_L_I_N________ 3. L__O_H__C_H__U_N__C_H_U__E_N______ 4. T__A_N__T_E_C_K__C__H_A_I________ 5. Y__A_N__W__A_I_Y__I___________

Student ID:

_1_2_A_B__B_0_1_3_1_2_ _1_1_A_B__B_0_6_8_9_6_ _1_0_A_B__B_0_4_0_8_8_ _1_2_A__B_B_0_0_7_8_2_ _1_2_A__B_B_0_0_2_8_6_

Signature:

________________ ________________ ________________ ________________ ________________

Date: _1_5__A_u_g_u_s_t _20_1_4___ iii

ACKNOWLEDGEMENT

We would like to take this opportunity to thank to the people who have contributed their precious time and effort by helping through the progress of this research paper.

First of all, we would like to thank to University Tunku Abdul Rahman (UTAR) for giving us a greatest opportunity to conduct this research project that may helpful in our study.

We are deeply grateful and appreciation to our research supervisor, Ms. Claudia Lau Say Min for her exemplary guidance, offering opinion, monitoring and sharing her knowledge during every meetings. Her supporting, patience and valuable advice had helped us a lot in our research.

Other than that, we also appreciate to all the respondents who are the students from secondary schools that had spent their precious time and patience to collaborate and answer our questionnaire. Their cooperation has made our work easier in collecting and analyzing data.

Last but not least, we would also like to thank to our parents that have giving us encourage and support in terms of financial and mentally through the hardships of this research. We were grateful to our team members who have been cooperative, coordinative tolerance and understanding each others throughout the research process.

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DEDICATION This dissertation is dedicated to:

Our supervisor, Ms Claudia Lau Say Min For guided us throughout the completion of this research study. Tertiary educational institution, Universiti Tunku Abdul Rahman (UTAR) For given us the chance to execute this research project.

Families and friends, For given their encouragement and help throughout the completion of this

research project.

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