Behailu Shiferaw's Standard Resume



Behailu ShiferawMeakin Estate, London 077.149.34781Addis Ababa 0901006200beshif@ LinkedInBusiness Analytics Manager15+ years of success increasing revenue streams through business analysis, data modelling, and business intelligence.Visionary and results-oriented executive, combining research, marketing using data, and business development expertise to deliver substantial revenue growth in highly competitive business markets with data driven. Adept at building high-performance, cross-functional global teams that drive results. Proficient in providing effective data driven business strategies and solutions, whilst performing complex analysis of business goals and designing processes to improve business systems. Managed internal and European IT project team of 10 employees responsible for providing guidance and leadership for multiple ongoing projects MS dynamics ERP and MS Dynamics CRM, and other middleware applications including database tools , statistics analytical packages and visualization tools .Built and maintained collaborative relationships with stakeholders to resolve outstanding issues, identify process improvements, and finalize project roadmaps. Managed large project teams, both local and offshore, to implement multimillion-dollar projects. Responsible for all digital consumer engagement to strengthen sales, loyalty and retention for kuoni and unilever Europe and UK.Oversaw e-mail/mobile marketing across 33 countries and 3 business units, including on-boarding, horizontal and vertical comms.Implementation and management of a formal CRM and database marketing program that focused on leveraging the company's data asset and increasing ROI on marketing spend through customer segmentation, data hygiene, acquisition of customer prospect lists, and measurement of customer sentiment.Led EMEA account support issues, interfacing between the customers and engineering to drive for resolution for the top 10 channel partners, in over 10 European countries. Provided analysis of incidents for process improvement. In charge of selling internet marketing services, email campaigns, web designs, and lead generation. I managed the clients' campaigns and satisfied their needs by identifying industry trends and target markets.Highlights of ExpertiseRetail Outlet Monitoring SystemsPromotional Items Management SystemsCustomer Insight and AnalyticsData Modelling and segmentationCRM ManagementUsing CRM and analytics tool to segment customerCRM campaign management Data selections and dynamics of segmentationMarketing AnalyticsProject ManagementContinuous Process ImprovementCampaign ManagementSales Channels Optimisation Business forecastingPredictive AnalyticsCLV and CLT calculation and automation Career ExperienceData insight and analytics Manager JSI Ethiopia (September 2018 –to date -Addis AbabaImplement data modelling to increase programs Innervation campaign performance and set KPI for digital platform visible for all stakeholders roles based visibility levelApply BI tool Tableau for data visualisation for stock management and supply chain of multiple productsImplement data modelling to increase National activities through all administrative regions and districts using DHISImplemented DHIS2 from scratch using user requirements, designing Implementation of database DBMS and data visualisation automated dashboard and data capture from all administrative regions to national levelRegularly Conduct a survey to determine existing data to determine landscaping of the Technology In partnership with the Country Director and Director of Strategy, provide strategic vision and facilitate on the digital platform project implementationWork with the M&E?Director, monitor the implementation of the data capture and analysis tools Provide regular updates to the Leadership team data use and analysis for strategic and proactively seek some issues Periodically update and report project progress projects for the donor and stake holders Managing National multi stakeholders’ activities and campaigns data modelling and analytics for programs and products availability for supply chain campaign performance Design and Implement strategy evidence/data driven and liaise with multiple stakeholders using the data analytics and modelling I created for relevant decision makingCreated dashboards for campaign on supportive supervision and product availability KPI for multiple brands and productsData insight and analytics Manager Unilever September 2017 –August 2018 -London Managing global multiple brands data modelling and analytics for campaign performance and customer insightData modelling using different data modelling methodsImplement data modelling to increase marketing campaign performance and set KPI for digital campaign, social media, web analytics and email campaignCreated dashboards for campaign and marketing KPI for multiple brandsApply BI tool Tableau for data visualisation Analyzed purchase patterns and attitudinal data to reveal new CRM growth opportunities to enhance consumer spending.Executed CRM campaigns to cross-sell and up-sell new and existing products to current [company name] subscribers.Created customer characteristics process to segment customer database on affinity and interests.Created systematic process to measure customer requirements and enhanced the customer satisfaction measurement process.Developed and deployed customer Lifetime Value (LTV) model to determine appropriate marketing spend and prioritizing customer groups for relationship marketing initiatives.Successfully segment the customer data in different segmentation using data modelling based on trends on transactional and social media dataUsed different data modelling and segmentation like RFM modelling to segment customers based on their interactions and purchase behaviourTest the segments created for campaign performance and campaign creationPSI International, Ethiopia Addis AbabaDirect a team of analysts who utilise business data to provide insight into business performance and suggest methods for improving operations.BUSINESS ANALYTICS Director (August 2016 to August)Spearhead a number of research projects and programmes simultaneously, whilst collecting data and managing all aspects of the analytics process. Determine donor requirements in relation to project and programmes prior to execution. Conduct a systematic and objective assessment of projects, and present reports to senior management for informed decision making. Developed a dashboard by employing Power BI to monitor and improve monthly departmental KPI in line with global and local organisation strategic plans.Updated analytics and project management data on SPSS and STATA database for record management.Enhanced existing business decision making procedures through with DHIS2 MIS data analytics. FAIT, LondonFormulated and implemented new marketing strategies to capitalise on untapped opportunities into various market channels with new clients and facilitated growth of the firm.BUSINESS ANALYTICS & PROJECT MANAGER (May 2015 to August 2016)Executed a comprehensive evaluation of existing and future issues with regard to company products. Identified potential markets to promote FAIT products and services.Created brand evangelists outside of existing customer base by cultivating enduring corporate relationships with customers and IT industry leaders.Revitalised business strategies through customer feedback to enable company to reach its specific business objectives.Raised brand awareness with multi-faceted sales and marketing tools to form a loyal following of customers.World Vision International EU, London Home-based Optimised CRM experience by developing capabilities in collection of customer insights.MARKETING ANALYTICS & OPTIMISATION MANAGER (March 2014 to September 2016)Presented strategic insight on donor and consumer trends, as well as competitive intelligence analysis by using latest industry trends and development techniques. Periodically updated fundraising operations and nurtured innovation across all donor acquisition programmes. Categorised donors into segments and addressed requirements using data and information management tools. Upheld optimum levels of data integrity and DPA governance to ensure completeness and accuracy.Optimised functions of fundraising campaigns and channels in the European SOs by making improvements in pertinent data analysis and statistical procedures.Collaborated with marketing teams and IT counterparts to boost acquisition and revenue growth.Created KPI dashboards for key stakeholders to facilitate campaign performance reporting.Predicted the behaviour of prospect base with propensity modelling and focused on retention activity by developing segmentation strategy, data mining, and customer profiling.Additional ExperienceData & Insights Specialist (2014 to Present) Molton Brown, LondonSenior CRM Data Analyst (2010 to 2014) KUONI, LondonCRM SEO Web/Data Analytics and Online Marketer (2009 to 2010) ZIONROOT, LondonCRM Marketing Insight Analyst (2009) CNET, LondonCRM Marketing Insight Analyst (2008) World One Research LondonCRM Data and Research Analyst (2008) Global Real Estate Media Marketing, LondonBusiness Developer (2007) CNET Plc. London WaterlooMarketing Data Researcher (2007) Kaiser Associates, LondonBusiness/Marketing Analyst (2006 to 2007) Lycatel, Canary Wharf, LondonCustomer financial Advisors (2006) GE - Zenith Staybrite, RomfordProject Leader (2002 to 2006) Gamma Soft, Amsterdam, HollandEducation & CredentialsMaster of Science in Information Systems DevelopmentArnhem Hoogschoool, Master of Science in Business InformationUniversity of Amsterdam, Bachelor of Arts in International ManagementAmsterdam School of Business, Professional DevelopmentBig Data analytics, data model thinking, and statistics data modellingAdvanced RDBMS and data ware house training FDMCIMA London Managerial LevelTechnical SkillsVBA, SAS, CRM, SPSS Ms Excel modelling for businessExcel expert level, CRM, DBMS, SQL, BI, DHIS2 certified, python, Trained for data science enablementData visualization tools like Tableau, Power Statistical tools like SAS, SPSS,Faststat , R and PythonSQL .Net & Data modelling, BI report analysis, Advanced Excel macros and VBA ................
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