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|Gerardo Velazquez |[pic] |
|WWW.IN/GERARDOVELAZQUEZ | |
|E-MAIL: GERARDOVA@ | MOBILE: 604.767.6106 | |
|PROFILE |
| |A SEASONED AND TECH-SAVVY BUSINESS ANALYST & OPERATIONS MANAGER VERSED WITH THE DESIGN & IMPLEMENTATION OF C LEVEL INITIATIVES|
| |IN BUSINESS DEVELOPMENT, INFORMATION SYSTEMS, VENDOR MANAGEMENT, MARKETING, EXECUTIVE SALES AND HR. I BRING TO THE TABLE A |
| |SOLID TRACK RECORD OF APPLIED MANAGEMENT EXPERIENCE FROM ACROSS INDUSTRIES, WITH STRONG ETHICS, NEGOTIATION SKILLS, AND |
| |COMMITMENT TO EXCELLENCE IN MY WORK. |
|PROFESSIONAL EXPERIENCE |
|2013-PRESENT |SONIA AMERICA INC. MANAGING DIRECTOR – COO. FLORIDA, USA, VANCOUVER, BC. UNDERTAKING THE RE-STRUCTURING OF OPERATIONS |
| |INCLUDING IMPORTING WAREHOUSING, MARKETING, SALES AND DISTRIBUTION OF HIGH-END BATHROOM FURNITURE. |
|2013 |CONSULTANT TO CEO OF A EUROPEAN MANUFACTURER OF HIGH-END BATHROOM FURNITURE TO RE-ENGINEER THE BUSINESS PLAN FOR OPERATIONS IN|
| |NORTH AMERICA. THE PLAN INCLUDES RESEARCH, STRATEGIC ANALYSIS AND PLANNING FOR SALES WORKFORCE MANAGEMENT, MARKETING AND |
| |MARKET DEVELOPMENT, LOGISTICS INFRASTRUCTURE, CORPORATE GOVERNANCE AND FINANCING. THE OUTLINES $1.5M SALES IN YEAR 1 WITH A |
| |15-30% GROWTH. |
|2013 |Wolseley - Kitchen & Bath Classics, Showroom Manager, Vancouver, BC Canada |
| |Showroom general operations including, Profitability Staff management, Showroom display, Safety, Forklift, First Aid and |
| |Warehouse. |
|2007-2012 |Cantu Bathrooms & Hardware, General & Operations Manager, (two showrooms) Vancouver, BC Canada |
| |Designed, developed and implemented strategic corporate branding through media roll outs, marketing materials, vendor development|
| |programs, and client base data mining, and corporate social events, resulting in an expansion of client outreach by 300% and |
| |establishment of the showroom as the premier designer showroom in Western Canada, and among the top 5 in North America for |
| |corporate brand recognition worldwide. |
| |Co-executed installation project management of a 40,000sf showroom of an innovative high-end Decorative Plumbing and |
| |Architectural Door Hardware showroom, managing contractors, trades and staff, and meeting timely completion of deadlines at all |
| |stages. |
| |Developed and implemented Sales strategies for inside and outside operations, marketing, information systems, vendor |
| |relations/development, and data mining for development of sales tools, sales training & and managerial reports analysis. Design |
| |and build-up of showroom displays to meet vendor and professional product design and merchandising standards |
| |Coordinated online presence and Social Network marketing strategies targeted at new and existing clientele including but not |
| |limited to website architectural design, SEO, media content, micro sites, social media marketing, on-line publications and |
| |printed media. |
| |Directed and co-executed project management of ERP changeover with the implementation team. This project began with the |
| |evaluation of existing ERP, to sourcing choice of software and finally to preparation and implementation resulting in IS |
| |improvements for managerial reports. |
| |Executed HR, mentoring and supervisory role to 32 staff on two showrooms, including recruitment, training programs and |
| |development of sales tools resulting in modernization and upgrades in showroom’s customer service. |
|2002-2008 |Maderas Barber S.L. (Spain), Manager, Administrative & Project, Vancouver, BC Canada |
| |Established an official Vancouver based branch to outsource raw material, transport, mill, package and export high grade lumber |
| |components for musical instruments. |
| |Developed, negotiated and established a customized supplier development framework in which coordinated logging, transportation |
| |and production runs with local log suppliers and lumber mills, brought production target in line within 3 months and continuously|
| |reduced production and logistics costs after 6 months. |
| |Managed company’s field staff management, payroll, and all accounting, administration and reports for head office in Spain. |
|2002 |Alliance Mercantile Inc., |
| |Marketing/Sales agent , Burnaby, BC |
|1999-2002 |Wood Master Products Ltd., |
| |Store Manager, Admin & Sales ,Surrey, BC |
|1990-1999 |Ministry of Finance, Product Distribution Centre |
| |Inventory Management Officer, Coquitlam, BC |
|Academic background & professional development |
|2007 |Business Administration Diploma, Ashton College, Vancouver, BC (Honors) |
|1998 |course: Principles of Purchasing, Simon Fraser University |
|1997 |course: Purchasing and Materials Management, BC Institute of Technology |
|1992 |course: Export management, BC Institute of Technology |
|1991 |BA –Economics major, Simon Fraser University, Burnaby, BC, Canada |
|software skills |
| |My software skills range from intermediate level with databases, financial packages, and ERP, advanced in presentations, |
| |Graphics, Access, Hardware, and proficient with B2B/B2C applied Social Media, Spreadsheets, Word processing and Messaging |
|languages |
|English |100% Full professional proficiency. |
|Español |100% Nivel profesional en habla hispana. |
|Français |50% Compétence professionnelle limitée |
|Extracurricualr: volunteer & causes |
| |DPHA Education Committee,- Decorative Plumbing and Hardware Association |
| |2008 – 2012 - Education |
| |I worked with this group towards the standardization and continuous improvement of the delivery and content of specialized |
| |education curriculum for showroom sales professionals in the plumbing and architectural door hardware industries. |
| |Employment Equity Committee – British Columbia Ministry of Finance |
| |1996 –1998 - Human Rights |
| |In this committee I conducted a Ministry-wide evaluation of HR issues ensuring the ministry was abiding to lawful practices |
| |with respect to hiring, evaluation, job descriptions, postings, dismissals, discipline and workplace conduct. |
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