STUFF MEDIA KIT

STUFF MEDIA KIT

March 2016

STUFF.CO.NZ

Fairfax Media is committed to delivering to advertisers' needs through Stuff.co.nz, New Zealand's #1 news site - designed for usability and provides an excellent commercial environment.

With content from our credible journalists and photographers from around the country, covering every aspect of news and information as it breaks. Stuff.co.nz creates an engaging and dynamic environment for audiences. The homepage offers a high profile placement for reach, premium inventory, simple buying solutions and innovative and creative offerings.

Source: Nielsen Online Ratings February 2016? Audience 2+

AUDIENCE

Domestic Unique Audience per month

1,905,000

154,585,000

Domestic Page Views per Month

53%

Domestic reach of active internet users per Month

STUFF.CO.NZ

New Zealand's number one news site

CURRENT EVENTS & GLOBAL NEWS

UNIQUE AUDIENCE1

STUFF 1,905,000

NZ HERALD 1,536,000

TVNZ NEWS 529,000

STUFF MOBILE2

MSN NEWS 457,000

MAIL ONLINE THE GUARDIAN

409,000

380,000

STUFF MULTIMEDIA2

STUFF MOBILE

445,353

DAILY UNIQUE VISITORS

1,750,544

DAILY PAGE VIEWS

STUFF ANDROID

97,479

DAILY UNIQUE VISITORS

716,655

DAILY ARTICLE VIEWS

STUFF IPHONE

108,509

DAILY UNIQUE VISITORS

720,794

DAILY ARTICLE VIEWS

STUFF IPAD

43,666

DAILY UNIQUE VISITORS

422,668

DAILY ARTICLE VIEWS

Sources: 1. Nielsen Online Ratings, News & Information Sites, Feb 2016 2. Source: Adobe Reports & Analytics Feb 2016

STUFF VIDEO

2,716,858

AVERAGE WEEKLY VIDEO VIEWS

STUFF.CO.NZ ? New Zealand's Biggest News Site

Reaching 1.9M New Zealanders a Month

TRAVEL

703,000

#1 TRAVEL NEWS SITE2

WORLD

816,000

#1 WORLD NEWS SITE3

ENTERTAINMENT

805,000

#1 ENTERTAINMENT NEWS SITE4

SPORT

738,000

#1 SPORTS NEWS SITE5

National

1,216,000 BUSINESS DAY

#1 NATIONAL NEWS SITE1

987,000

#1 FINANCIAL NEWS SITE6

Source: Nielsen Online Ratings Unique Audience Feb 16see notes for detailed source

LIFESTYLE

924,000

#1 LIFESTYLE NEWS SITE7

TECHNOLOGY

304,000

#1 TECHNOLOGY NEWS SITE8

MOTORING

353,000

#1 MOTORING NEWS SITE9

Stuff.co.nz users are an educated audience who use the internet as an information, research and purchasing tool. Our audiences are evenly spread across the country and are likely to access Stuff.co.nz from work.

Gender

47% Male 53% Female

Age of Readers

23.1%

13.6%

16.9%

16.9%

16.9%

7.4%

18-24 25-34 35-44 45-54 55-64 Over 65

DEMOGRAPHIC PROFILE STUFF.CO.NZ

Annual Household Income

25.2%

14.4%

15.4%

13.1%

14.2%

4.7%

Up to $20k $20k to $40k to $60k to $80k to Over

$40k

$60k

$80k $100k $100k

Audience by Region

Auckland Canterbury Wellington

Waikato Manawatu-Wanganui

Taranaki

24.1% 22.1% 12.8% 8.2% 6.3% 5.1%

Source: Nielsen Online Ratings ? Audience Profile Feb 2016

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