STUFF MEDIA KIT
STUFF MEDIA KIT
March 2016
STUFF.CO.NZ
Fairfax Media is committed to delivering to advertisers' needs through Stuff.co.nz, New Zealand's #1 news site - designed for usability and provides an excellent commercial environment.
With content from our credible journalists and photographers from around the country, covering every aspect of news and information as it breaks. Stuff.co.nz creates an engaging and dynamic environment for audiences. The homepage offers a high profile placement for reach, premium inventory, simple buying solutions and innovative and creative offerings.
Source: Nielsen Online Ratings February 2016? Audience 2+
AUDIENCE
Domestic Unique Audience per month
1,905,000
154,585,000
Domestic Page Views per Month
53%
Domestic reach of active internet users per Month
STUFF.CO.NZ
New Zealand's number one news site
CURRENT EVENTS & GLOBAL NEWS
UNIQUE AUDIENCE1
STUFF 1,905,000
NZ HERALD 1,536,000
TVNZ NEWS 529,000
STUFF MOBILE2
MSN NEWS 457,000
MAIL ONLINE THE GUARDIAN
409,000
380,000
STUFF MULTIMEDIA2
STUFF MOBILE
445,353
DAILY UNIQUE VISITORS
1,750,544
DAILY PAGE VIEWS
STUFF ANDROID
97,479
DAILY UNIQUE VISITORS
716,655
DAILY ARTICLE VIEWS
STUFF IPHONE
108,509
DAILY UNIQUE VISITORS
720,794
DAILY ARTICLE VIEWS
STUFF IPAD
43,666
DAILY UNIQUE VISITORS
422,668
DAILY ARTICLE VIEWS
Sources: 1. Nielsen Online Ratings, News & Information Sites, Feb 2016 2. Source: Adobe Reports & Analytics Feb 2016
STUFF VIDEO
2,716,858
AVERAGE WEEKLY VIDEO VIEWS
STUFF.CO.NZ ? New Zealand's Biggest News Site
Reaching 1.9M New Zealanders a Month
TRAVEL
703,000
#1 TRAVEL NEWS SITE2
WORLD
816,000
#1 WORLD NEWS SITE3
ENTERTAINMENT
805,000
#1 ENTERTAINMENT NEWS SITE4
SPORT
738,000
#1 SPORTS NEWS SITE5
National
1,216,000 BUSINESS DAY
#1 NATIONAL NEWS SITE1
987,000
#1 FINANCIAL NEWS SITE6
Source: Nielsen Online Ratings Unique Audience Feb 16see notes for detailed source
LIFESTYLE
924,000
#1 LIFESTYLE NEWS SITE7
TECHNOLOGY
304,000
#1 TECHNOLOGY NEWS SITE8
MOTORING
353,000
#1 MOTORING NEWS SITE9
Stuff.co.nz users are an educated audience who use the internet as an information, research and purchasing tool. Our audiences are evenly spread across the country and are likely to access Stuff.co.nz from work.
Gender
47% Male 53% Female
Age of Readers
23.1%
13.6%
16.9%
16.9%
16.9%
7.4%
18-24 25-34 35-44 45-54 55-64 Over 65
DEMOGRAPHIC PROFILE STUFF.CO.NZ
Annual Household Income
25.2%
14.4%
15.4%
13.1%
14.2%
4.7%
Up to $20k $20k to $40k to $60k to $80k to Over
$40k
$60k
$80k $100k $100k
Audience by Region
Auckland Canterbury Wellington
Waikato Manawatu-Wanganui
Taranaki
24.1% 22.1% 12.8% 8.2% 6.3% 5.1%
Source: Nielsen Online Ratings ? Audience Profile Feb 2016
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