Faculty/Administrative/Service Department:



Post DetailsLast Updated: 19/01/2017Faculty/Administrative/Service DepartmentFaculty of Arts and Social SciencesJob TitleFaculty Marketing Coordinator 0.5 FTE Job Family Professional ServicesJob Level Level 3Responsible toFaculty Marketing ManagerResponsible for (Staff)n/aJob Purpose StatementThe Faculty Marketing Coordinator will work closely with the Faculty Marketing Manager and other key colleagues to deliver a range of marketing and communications activities to support the continued success of the Department of Music & Media. The post-holder is required to manage the department’s social media presence, create content and source images for both on-line and off-line communications, and ensure that any projects or campaigns they support are delivered to a high standard, on time and to budget, ensuring compliance with branding and visual identity guidelines in liaison with their line manager. In particular they will provide content marketing support for the Department of Music & Media ensuring that their key messages and successes reach relevant audiences, helping to increase the reputation of the department and help to establish a strong identity with existing and potential business partners, prospective students, key industry opinion-formers and alumni. Key ResponsibilitiesSupport the Faculty Marketing Manager to deliver strong marketing communications activity in line with the strategy and objectives for the Department.To support the development and communication of the Music & Media Department identity.Work closely with academic and other colleagues to communicate the work of the department including research and other key developments, across multiple channels.Work with academic colleagues to develop relevant content – social media posts/ white papers / feature articles / blogs/ newsletters/ discussion pieces.Work with current students and alumni to develop case studies and content across multiple channels (in particular to support student recruitment for Music & Media programmes).Work with academic colleagues to help to develop a clear narrative and ensure current, impactful content is presented on the website that is aimed at target audiences.Work closely with relevant colleagues to target key audiences in a strategic way through bespoke marketing activity including direct email marketing to support the success of recruitment and reputation raising.Work with colleagues in Events and business development teams to generate appropriate audiences for key externally facing events.N.B. The above list is not exhaustive.All staff are expected to:Positively support equality of opportunity and equity of treatment to colleagues and students in accordance with the University of Surrey Equal Opportunities Policy.Work to achieve the aims of our Environmental Policy and promote awareness to colleagues and students. Follow University/departmental policies and working practices in ensuring that no breaches of information security result from their actions.Ensure they are aware of and abide by all relevant University Regulations and Policies relevant to the role.Undertake such other duties within the scope of the post as may be requested by their Manager.Work supportively with colleagues, operating in a collegiate manner at all times.Help maintain a safe working environment by:Attending training in Health and Safety requirements as necessary, both on appointment and as changes in duties and techniques demand.Following local codes of safe working practices and the University of Surrey Health and Safety Policy.Elements of the RolePlanning and Organising The post holder will need to be able to work simultaneously on recurrent annual projects and short-term projects, whilst contributing to longer-term development initiatives.Operating with minimum day-to-day supervision, the post holder has the latitude within their daily work routine to organise and prioritise their own work.They must operate flexibly and react positively to changing circumstances and requirements, through demonstrating initiative and flexibility in the arrangement of their work priorities.Supporting the Faculty Marketing Manager they will contribute to the planning, development and implementation of marketing activities, measuring success and return on investment through continual analysis and feedback.Problem Solving and Decision Making The post holder is expected to interpret data, analyse, evaluate the outcomes and contribute to creative solutionsThe post holder will be involved in projects as a member of a project team and as a project leader, with support from their line manager when required The post holder is required to ensure that any projects they support are delivered to a high standard, on time and to budget. Errors in judgement relating to these areas, may impact upon the reputation of the University or upon the student experienceContinuous Improvement The post holder is responsible for proactively identifying potential improvements to course content and processesWorking with the Faculty Marketing Manager, Senior School and Faculty colleagues, they will look to gain support for improvements and implementationThe post holder will also be responsible for ensuring that the opportunity of feedback from external clients and partners is not missed, and that good relationships are maintainedThe post holder is expected keep their knowledge of current market trends up to date, in order to identify new opportunities for the FacultyAccountability The post holder will report in to the Faculty Marketing Manager and will operate within an agreed framework of clear objectives, budgets, processes and governance. They will be guided by these in the completion of many of their projects and decision makingDimensions of the role The post impacts across the Faculty in terms of its provision of service and its contribution to the Faculty initiatives.The post holder does not have any budgetary or supervisory responsibility.Supplementary Information n/aPerson Specification Qualifications and Professional MembershipsDegree educated, HNC, A Level, NVQ 3, HND level or equivalent, with several years relevant work experience OR Broad vocational experience, acquired through a combination of job-related vocational training and considerable on-the-job experience, demonstrating development through involvement in a series of progressively more demanding relevant work/roleETechnical Competencies (Experience and Knowledge) This section contains the level of competency required to carry out the role (please refer to the Competency Framework for clarification where needed and the Job Matching Guidance).Essential/DesirableLevel1-3Knowledge and understanding of project and campaign planningE2Comprehensive knowledge of common practices, processes and procedures relevant to the production of publications and marketing materials.E2Ability to interpret data to inform campaign audiencesE2Knowledge of social media in a commercial settingE2Ability to present and report to key stakeholdersE2Understanding of marketing concepts and applicationsE1An interest in Music and MediaDn/aExperience in the commercial sector Dn/aSpecial Requirements: Essential/DesirableAbility to work outside of regular office hours as requiredECore Competencies This section contains the level of competency required to carry out this role. (Please refer to the competency framework for clarification where needed). n/a (not applicable) should be placed, where the competency is not a requirement of the grade.Level1-3CommunicationAdaptability / FlexibilityCustomer/Client service and supportPlanning and OrganisingContinuous ImprovementProblem Solving and Decision Making SkillsManaging and Developing PerformanceCreative and Analytical ThinkingInfluencing, Persuasion and Negotiation SkillsStrategic Thinking & Leadership222222n/a22n/aThis Job Purpose reflects the core activities of the post. As the Faculty and the post holder develop, there will inevitably be some changes to the duties for which the post is responsible, and possibly to the emphasis of the post itself. The University expects that the post holder will recognise this and will adopt a flexible approach to work. This could include undertaking relevant training where necessary. Should significant changes to the Job Purpose become necessary, the post holder will be consulted and the changes reflected in a revised Job anisational/Departmental Information & Key RelationshipsBackground Information The Faculty of Arts and Social Sciences provides internationally recognised undergraduate and postgraduate degrees. The Music and Media Department offers programmes in Music, Creative Music Technology, Sound Recording (Tonmeister), Digital Media Arts and Film & Video Production Technology. In addition the Faculty delivers programmes in the Arts, Guildford School of Acting has a significant reputation and there are strengths in the Social Sciences. Surrey Business School has a range of business and management disciplines and offers a MBA which is developing a good reputation in a competitive market as well as doctoral research degree programmes. The Faculty also has within it the School of Hospitality and Tourism Management and its’ Lakeside Restaurant which provides a work based facility for students studying on the International Hospitality Management degree programme. The Faculty Marketing Coordinator is a new post within the Faculty and as such it is expected that the post holder will help to shape the team and the strategy working closely with a range of colleagues across the Department and Faculty. The success of the role depends upon the ability of the post holder to build and maintain close working relationships across the University, including with other events staff and operational support roles for University-wide events.Department Structure Chart 24765034226500Relationships InternalFaculty Marketing ManagerAll colleagues within Marketing and CommunicationsFaculty Executive Dean and Faculty Management teamHead of Department of Music and Media and Department Management teamAcademic Colleagues across FASS, especially Department of Music and MediaAlumni Relations and DevelopmentStudent recruitment and AdmissionsConference OfficeEmployability and CareersWidening ParticipationSurrey Sports ParkEstates and FacilitiesExternalIndustry contacts and partnersAlumniPartner institutions ................
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