TUNE IN TO THE LIVE VIDEO OPPORTUNITY - Yahoo
TUNE IN TO THE LIVE VIDEO OPPORTUNITY
1
COPYRIGHT ? YAHOO 2016
TIME-SHIFTED VIEWING IS BECOMING MORE PREVALENT ON TV
Monthly time spent watching Time-shifted TV
COPYRIGHT ? YAHOO 2016
11 hours 30 mins
Q3 : 2012
*source: Nielsen Total Audience Report, Q3 2015,, P2+ Nielsen Cross-Platform Report, Q3 2012, P2+
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24 hours 23 mins
Q3 : 2015
LIVE EVENTS
Live Sports represented 37% of the Big 4 networks' total revenue in 2014-15
Total Ad Revenue for Big 4 Networks (in millions)
$15,000 $14,300
2010-11 2014-15
$6,270
$8,470
COPYRIGHT ? YAHOO 2016
3
Source:: Kantar
Gen Ent
Sports
AS VIEWERSHIP ON DIGITAL DEVICES IS INCREASING, IS THE THIRST FOR LIVE CONTENT COMING WITH IT?
Increase in video watching in past year by device
(Top 2 Box: A lot/little more than a year ago)
+55%
Smartphone
+48%
Tablet
+34%
PC/Laptop
COPYRIGHT ? YAHOO 2016
4
Source: Yahoo Migration to Mobile Video, October 2015
YES, LIVE IS OUTPACING THE GROWTH OF OTHER TYPES OF ONLINE VIDEO
YoY ad view growth
Live Long-form Short-form
113%
30%
9%
5
Source: FreeWheel Video Monetization Report, Q3 2015
COPYRIGHT ? YAHOO 2016
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