Chapter Six – How do companies decide what products and ...
Ford Contour – 7*40 + 5*10 + 7*10 + 5*40 = Attitude toward Ford = ? Pontiac – 7*40 + 4*10 + 6*10 + 8*40 = Attitude toward Pontiac = ? This approach to assessing attitudes is easy and can be a helpful … ................
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