Dragon Marketing Tactics: Creating Content that Works

Dragon Marketing Tactics: Creating Content that Works

CSGS Conference 2012

Denise Purtzer Channel Development Manager, MyCommerce/Digital River

Marketing Topics 2012

Change: Search Rules

What Panda has taught us

> Importance of Bounce rate

> Use engagement related metrics on Google Analytics

> Panda removes ability to use cheat (Black Hat)Tactics

> Removing "bad" content and placing on subdomain doesn't fix problem

> Link-bait tactics no longer work > High bounce rate effects SERPs/rank

> De-indexing

> Many massive sites cut up to 75% of their pages/content > Eliminate all duplicate content > Importance of unique content > Quality over quantity

> Rewards for diversified traffic stream

> Social "likes" build confidence in your site

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