For Your Organization: - United Way of Treasure Valley



176847573660United Way Retiree Program020000United Way Retiree ProgramStatistics show that retirees give a much larger portion of their income to charity than the national average – 4 to 7% compared with about 3% for the general U.S. population. Don’t assume that just because an employee has retired that their commitment to your organization, United Way and our community has stopped.Creating a Retiree Program can offer your organization’s former employees a great opportunity to remain connected and active in their community by continuing to support United Way with their gifts, their voice and their time.Benefits of a United Way Retiree ProgramBenefits of a United Way Retiree ProgramFor Your Organization:Serve retirees by helping them remain active in our community.Enhance your company’s image Generate a new source of contributions for your United Way workplace campaign.For Former Employees:Opportunity to remain active in or participate in volunteer projects.Continue their support of programs vital to the entire community.A chance to remain connected with the company they have been loyal to during their career.If offered through your company’s retirement program, automatic pension deduction can make giving easy.Remain informed about critical community services as well as United Way news and events.For United Way:Helps offset financial losses incurred through canceled employee pledges due to retirementsThe Retiree Program has proven successful in increasing the number of contributions to the annual United Way campaign.It can motivate former employees into volunteering their services to United Way, our member agencies as well as other non-profit organizations in the community.We encourage you to work with United Way staff to determine the best strategy for your organization.Start a United Way Retiree Program at your OrganizationStart a United Way Retiree Program at your OrganizationSteps to Start a United Way Retiree Program at your Organization:Gain the support and approval of your CEO and Human Resource Department.Recruit a Retiree Program Committee made up of former company employees.Ask management about the availability of automatic pension deduction to make giving easier.Establish a campaign timetable that compliments your regular employee campaign schedule.Develop a retiree campaign message, theme and outreach strategy.Set a retiree fundraising goal.Order campaign materials from the United Way.Identify your organization’s retirees.Personalize pledge forms available from United anize incentives, special events and recognition for retirees who pledge.Mail a letter with an endorsement letter, personalized pledge form, United Way campaign brochure, information of incentives and a postage-paid return envelope to retirees inviting their participation. Your United Way staff can provide a template sample letter.Promote the campaign through in-house newsletters, email blasts or retiree bulletins.Be sure to invite and include retirees in your campaign kickoff, special events and other employee campaign activities.Train your Benefits Counselors to solicit retirees during exit interviews or before the employee leaves, using pre-assembled United Way Retiree Folders available through the United Way office. Be sure to include a personalized pledge form and an endorsement letter from your CEO or Retiree Program Committee Chair.Thank all retiree contributors and committee volunteers.If you are unable to solicit retirees or start your own in-house program, please provide United Way with a list of your organization’s retirees that we may reach out to. With your prior consent, we will contact them at their homes via a direct mail letter. ................
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