Coffee - Trends and Insights - Symrise Flavors

[Pages:9]COFFEE OVERVIEW

COFFEE TRENDS & INSIGHTS

Starbucks new Costa Rica Finca Palmilera coffee is its most expensive offering ever, costing $7 for a grande cup.

Starbucks loyalty program members get another perk: Points at the grocery store

May 2013, the company will extend its popular program to reward purchases of its beans in grocery, club and drug stores.

Starbucks will raise prices on some drinks in its US stores by an average of 1%.

The price hike will affect brewed coffee, tea, latte and espresso drinks

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COFFEE TRENDS & INSIGHTS

Starbucks flavors around the globe:

Japan

Coffee Tiramisu with a layer of crumbly bits of cookie and brownie topped with cream cheese moose and dusted with cocoa power

White Tiramisu with white caramel cr?me with crumbled bits of cookie and white chocolate brownie topped with cream cheese moose and caramel sauce

China

Red Bean Green Tea with sweetened whole kernels of red beans scooped on top

Peru

Algarrobina uses the Algarrobina sauce blended with chocolate chips, mocha and milk (Algarrobina, a syrup made from the black carob tree that has high levels of proteins, iron, and vitamins A, B1, D,)

Greece

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Greek yogurt frappucino - strawberry, banana and honey

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COFFEE TRENDS & INSIGHTS

Starbucks flavors around the globe:

Brazil

Brigadeiro (a very popular Brazilian chocolate bonbon) with chocolate chips, white mocha sauce, mocha sauce, classic syrup and milk

Japan

Hojicha Frappuccino with Earl Grey Jelly made from creamy Hojicha (a Japanese green tea that's gently roasted over charcoal) and balanced with an aromatic Earl Grey tea jelly

United Kingdom

Strawberries & Cream ? slighlty different than the US version as the strawberry sauce is swirled vs blended

Argentina

Dulce de Leche is blended with chocolate chips, milk and topped with caramel

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COFFEE TRENDS & INSIGHTS

2nd Annual Coffee Cocktail Mash-Up in NYC

There are few relationships more symbiotic than coffee and alcohol

Upscale coffee and cocktail fans overlap, and now so do their drinks

Mixologists and baristas are taking a page from one another Fans of both haute espresso and haute cocktails are lapping it up Nuanced flavors and expert preparation are at the core of this minimovement. Houndstooth Coffee (Austin, TX) & the Black Tap Coffee (Charleston, SC)

Coffee Julep: Iced coffee takes the place of the bourbon, but the rest of the preparation remains true to the original cocktail

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COFFEE TRENDS & INSIGHTS

As much as we may enjoy the taste, aromas and sensations of a warm beverage:

Coffee is often just a caffeine delivery system for a groggy brain. Approximately 80% of caffeine is consumed in the form of coffee

Americans average about two cups of coffee per day.

Consumers start brewing coffee on the stove or pour-over straight into the mug.

Inevitable reaction to aficionados who have become obsessed with bean origin, production, the right brewing process and equipment even the correct cup to sip from

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COFFEE TRENDS & INSIGHTS

Hispanics hold key to winning US coffee war according to CNBC

The group's purchasing power will hit an estimated $1.7 trillion by 2017.

In 2012, 25% of Hispanics claimed to visit coffee houses compared to 16% of other Americans.

Dunkin' Donuts launched its first Hispanic-focused campaign in 2012, asking "Que estas tomando?" or "What are you drinking?"

According to a study by the National Coffee Association, Hispanics are leading the growth of coffee consumption in the US.

Latinos love coffee

74% of Latinos drink more coffee than their non-Latino counterparts, outpacing them by 12%

Espresso drinks are common in the Caribbean

Instant coffee is widespread in Mexico and Colombia

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COFFEE TRENDS & INSIGHTS

Hispanics are equally likely to purchase ground coffee at retail as they are to purchase hot brewed coffee from out-of-home locations.

Retail brands should focus on retaining Hispanic consumers with new flavors, increased marketing, and communication of the economic advantage of buying coffee at retail instead of out of home.

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