Spread 01 - (210) Outside Covers - Conifer Kennels

Biologically Appropriate Real Food for Dogs and Cats

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`'I started making simple minced meat pet foods for local dog and cat breeders back in 1981. I'm delighted to say we still sell some of those great products and they are as popular now as they were all those years ago.

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It's been a fantastic journey ? learning about and developing our genuinely natural ranges. It's been fascinating watching the transformation in the way we all want to feed our pets.

Today Natures Menu produces some of the healthiest and most honest pet foods available.

I passionately believe pets deserve healthy foods as part of a varied diet. Foods based on professional balanced nutrition ? not the over processed junk ingredients many pets eat.

I hope this booklet will help you make a real di erence to your pet's life. You'll discover how easy, convenient and cost e ective it is to choose a diet that makes visible improvements to their health and well-being.

Our pets trust us to look after them. This includes giving them a diet, rich in everything they need to be naturally healthy and happy. After all, just like us, "they are what they eat.''

Craig Taylor

We still use the best that mother nature provides us, blending together fresh meat and vegetables, adding

oils and herbs too.

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In nature everything has a purpose ? with an ingenious yet simple way of staying in balance.

Today we understand that foods kept in a natural state, unprocessed or by using gentle, simple processing methods are much less harmful. They respect the balance of nature and give your pets a better quality diet.

In their natural environment dogs are carnivorous omnivores and cats are carnivores. Out of choice, they prefer real meat, in its raw, uncooked, genuinely natural state.

planet earth eating fresh raw meat. They may even have begun to consume a small amount of ancient forms of grain as they began to live alongside us humans, over 10,000 years ago. Yet todays processed pet foods, packed with modern re ned grains and highly cooked proteins, have only been a choice for around 60 years! Just as we are now looking at what we eat ourselves, it is easy to see how doing so could bene t our beloved pets too.

Your pets thrive best on a genuinely natural diet of good quality real meat and great quality natural ingredients ingredients you recognise, and could even eat yourself.

It's true our pets are now part of the family, but at heart they are still wild animals. Dogs and cats evolved on

GoodNOTJunk Food Food `Natural'hasbecome a bit of a buzz-word in the pet industry. Look around and you will see a huge variety of products and a sea of marketing messages all trying to convince us that highly processed foods are `natural'.

But look again. Go beyond the hype. Apply a common sense back-to-basics

natural approach to feeding your animal friends and you'll see genuine

bene ts. For you and your pets.

Trust YOUR Instinct

We need to look hard at those processed products and really think about the ingredients they use, how they are made ? and why they look like they do.

The truth is most pet foods these days are made with a blend of powdered meat and bone meals, highly processed grains and various protein derivatives sourced from the bits of animals that wouldn't normally arrive on your dinner plate. This is everything from "beak to hoof and even including feathers."

They are also packed with cereals and starchy carbohydrates, which aren't part of a carnivores natural diet. They are processed and cooked to high temperatures and have to then contain synthetic, arti cial vitamin supplements in order to comply with the regulations for being labelled as complete.

The resulting mix of processed cereals and protein derivatives is often then mixed with avour enhancers, simply to encourage your pet to eat foods that they instinctively would otherwise know, are not meant for them. So, even though it may appear your pet enjoys the food, and you may think the food you are using looks natural, chances are it isn't. And your beloved pet could just be getting by on a diet of junk.

Nature

Knows Best

Natures Menu are proud to be the leading experts in genuinely natural

raw dog and cat food.

We believe in returning to Mother Nature for her unrivalled recipes, solutions to common health issues and happier, contented pets. Our knowledge and expertise creates foods that nourish your pet on all levels: active bodies, healthy minds,

happy souls.

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