Life & Physical Sciences - Nature Research Partnerships

[Pages:20]2018 Media Kit

ASTRONOMY BEHAVIORAL SCIENCES BIOMEDICAL SCIENCES BIOPHARMA CELLULAR BIOLOGY CHEMISTRY EARTH SCIENCES ELECTRONICS ENERGY ENGINEERING ENVIRONMENTAL SCIENCES GENETICS IMMUNOLOGY, MICROBIOLOGY LIFE SCIENCES MATERIALS SCIENCES MEDICINE METHODS, PROTOCOLS MULTIDISCIPLINARY NEUROLOGY, NEUROSCIENCE ONCOLOGY, CANCER RESEARCH PHARMACOLOGY PHYSICS PLANT SCIENCES

Life & Physical Sciences

Impactful Springer Nature brands, influential readership and content that drives discovery.

SPRINGER NATURE..................................2 OUR AUDIENCE & REACH.........................3 ADVERTISING SOLUTIONS & PARTNERING OPPORTUNITIES..................6 JOURNAL AUDIENCE & CALENDARS..........8 SCIENTIFIC DISCIPLINES.......................17 A-Z JOURNAL LIST................................19

SPRINGER NATURE

SPRINGER NATURE

QUALITY CONTENT Springer Nature is a leading publisher of scientific, scholarly, professional and educational content. For more than a century, our brands have set the scientific agenda. We've published ground-breaking work on many fundamental achievements, including the splitting of the atom, the structure of DNA, and the discovery of the hole in the ozone layer, as well as the latest advances in stem-cell research and the results of the ENCODE project. Our dominance in the scientific publishing market comes from a company-wide philosophy to uphold the highest level of quality for our readers, authors and commercial partners.

Our family of trusted scientific brands receive 131 MILLION* page views each month reaching an audience of over 40 MILLION*.^

WORLD-RENOWNED EDITORIAL CONTENT

More Nobel laureates published with us than any other scientific publisher

MOST HIGHLY CITED JOURNALS

15 journals rank #1 in one or more subject category**

12 titles AMONG THE by 5 year Impact factor**

11 titles TOP 20 SCIENCE by Article Influence Score**

5 titles JOURNALS by Immediacy Index**

NATURE RESEARCH

IMPACTFUL BRANDS Nature Research is a portfolio of high-quality products and services across the life, physical, chemical and applied sciences, including journals, online databases and researcher services ? dedicated to serving the scientific community. Nature (founded in 1869) is the leading weekly, international scientific journal and sits at the heart of the brand. Nature Research also publishes a range of Naturebranded research and reviews subscription journals, alongside leading open-access multidisciplinary journal Nature Communications and other open-access journals.

WHY PARTNER WITH US?

Content Marketing

Our renowned writers and editors will curate value-driven content, based on your objectives.

Communication Platforms

We design targeted engagement campaigns with

channels and metrics that most matter to you.

Quality Audience

We deliver your call-to-action to millions of influential scientists

around the globe.

Sustainable Impact

Based on tangible performance outcomes, we recommend future

go-to-market plans.

2 | Life & Physical Sciences | Media Kit 2018

*Webtrends 2017, Webtrekk 2017, Google Analytics 2017 | **2016 Journal Citation Reports? Science Edition (Clarivate Analytics, 2017) | ^These figures are a combined total of page views and unique users of , link., , , and . (January-June 2017)

OUR AUDIENCE & REACH





A GROWING AND GLOBAL AUDIENCE

THE AVERAGE VISIT IS 7 MINUTES 9 SECONDS*

10.7 MILLION UNIQUE USERS PER MONTH*

49 MILLION MONTHLY PAGE VIEWS & GROWING*

41 million

40 million

45 million

44 million

45 million

48 million

49 million

Third Party Email

subscribers**

Table of Contents ealert (ETOC) subscribers**

Active registrants***

139,057 535,455 2,489,001

Jan-Jun

Jul-Dec

2014

Jan-Jun

Jul-Dec

2015

Jan-Jun

Jul-Dec

2016

Jan-Jun 2017

Geographic Reach:*

39% 31% AMERICAS

ASIA/ ROW

29%

UK/ EUROPE

regions

regions regions

regions



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An English language website highlighting some of the best research in the Asia-Paci c region as

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OUR AUDIENCE & REACH

SPRINGER NATURE AUDIENCE*

INFLUENTIAL WITH PROVEN PURCHASING POWERS

$86.7K

average annual budget per reader for research products/equipment

ACTION TAKEN AFTER SEEING A PRODUCT ADVERTISED

57%

Discussed/recommended purchased a new product/tech

83%

Contacted/visited a company website for

more information

87% of our readers AGREE that it's important to keep aware of product and technology developments

83%

LEARNING ABOUT PRODUCT DEVELOPMENT AND TECHNOLOGY

Webcasts 10%

Social networks Print advertisements Protocols

22% 22%

Newsletters

Word of mouth

Email

Online advertisements

Conferences

33% 39% 42% 44% 49%

Articles

63% 68%

5%

29%

Online Print Both

HOW SPRINGER NATURE JOURNALS ARE READ

66%

MICROSCOPY 37%

MOLECULAR BIOLOGY

KITS/REAGENTS

32%

of our readers are DIRECTLY INVOLVED in purchasing decisions

CELL OR TISSUE CULTURE

32%

ANTIBODYBASED

TECHNIQUES 31%

TOP 10

PRODUCTS

ELECTROPHORESIS

30%

PCR OR RT-PCR 36%

USED

NUCLEIC ACID ISOLATION/ PURIFICATION

28%

PROTEIN DETECTION OR

ANALYSIS

25%

DNA OR RNA SEQUENCING

26%

MOLECULAR BIOLOGY LAB EQUIPMENT

31%

4 | Life & Physical Sciences | Media Kit 2018 *All data on pages 4-5 from Reader Survey 2017



HIGHLY QUALIFIED AND ENGAGED

TOP 10

PLACES OF WORK

University/College Research Institute

Hospital Medical School Biotechnology Government Institute or Agency Pharmaceutical Engineering/Manufacturing Private practice

Consulting

8% 5% 4% 4% 3% 2% 2% 1%

16%

49%

AGRICULTURAL & BIOLOGICAL

SCIENCES 15%

BIOMEDICAL SCIENCES

37%

85% of readers hold POSTGRADUATE qualifications

ACADEMIC QUALIFICATIONS

Postgraduate- Dual doctorate degree (MD-PhD) 10%

Postgraduate- Doctorate degree (PhD/DPhil/MD)

Postgraduate- Master's degree (MA/MS/MSc)

19%

Undergraduate- Bachelor's degree (BSc/BA/BS) 10%

Other

5%

KEY JOB TITLES

56%

Early-career Scientist/ Students 43%

VP of Research/Principal

Healthcare Professional/

Investigator/Lab Director 15%

Clinicians 3%

CHEMISTRY 4%

CLINICAL MEDICINE

16%

AREAS OF

EARTH & ENVIRONMENTAL

SCIENCES

4%

INTEREST

MATERIALS SCIENCE

3%

ENGINEERING 4%

SOCIAL SCIENCES

3%

PHYSICS 4%

PSYCHOLOGY 3%

OTHER

6%

Head of Academic Dept/ Faculty Professor 18%

CEO/Investor/Business Consultant/Sales 2%

Consultant/Fellow/ Attending Physician 8%

Media Kit 2018 | Life & Physical Sciences | 5

ADVERTISING SOLUTIONS & PARTNERING OPPORTUNITIES

AWARENESS

Build awareness strategically with banner and print advertising solutions

New market-leading online behavioral targeting and reporting technology ensures your digital ad reaches your desired audience. Optimize viewability through the latest ad display functionality including sticky ads, lazy loading, and dynamic refresh. Amplify awareness in print advertising via bonus distribution at key conferences or by using high-impact inserts and outserts. Gain invaluable feedback via free market research in selected issues.

LEAD GENERATION

Generate quality leads with email advertising and custom webcasts

Nature Research's expansive lists have been built up over time with leading researchers engaged with our communications. Leverage our established trust with a third party email and table of contents ealerts optimizing the open rates of your message. Webcasts can instantly reach a global audience with real-time feedback. Gain valuable leads to follow up with and enhance rapport with your audience.

Looking to recruit? We also offer recruitment advertising.

6 | Life & Physical Sciences | Media Kit 2018



EDUCATION

Drive education through events and conferences

Educate your audience by directing the narrative, and establishing your authority in a particular area. Conferences deliver a social space to promote the scholarly discourse. Collaborate with Nature Research sales, marketing, and editorial teams to create a memorable event that is engaging, productive

and serves to set the agenda in your chosen field of research.

THOUGHT LEADERSHIP

Demonstrate thought leadership with Native Advertising k

Be an active participant in the community debate on a topic while building a network of key influencers with custom articles on . Our high editorial standards ensure your article will meet the expectations of our sophisticated audience. Clear calls to action direct readers to your brand to learn more and continue the discussion. Position your brand alongside editorial or commercially driven content with sponsorship and custom content solutions. Leverage our respected and authoritative editorial reputation and engaged audience. Reinforce your commitment to a technological advance, awareness of a disease, therapeutic area or scientific field, further building your reputation and market exposure.

Media Kit 2018 | Life & Physical Sciences | 7

JOURNAL AUDIENCE & CALENDARS

nature

First published in 1869, Nature is the the world's leading multidisciplinary science journal. Nature publishes the finest peer-reviewed research that drives ground-breaking discovery, and is read by thought-leaders and decision-makers around the world. The quality and prestige associated with Nature is unsurpassed.

Americas UK/Europe Asia/RoW

JOURNAL METRICS*

Total Cites:.......................................... 671,254 #1 Journal in Multidisciplinary Sciences Impact Factor:.................................... 40,137 5-Year Impact Factor:....................... 43.769 Immediacy Index:..............................9.129 Eigenfactor Score:............................. 1.43399 Article Influence Score:....................22.976

REACH

PRINT** 53,270 print circulation 412,598 readership^

ONLINE*** 8.6 million monthly page views 2.9 million monthly unique users

EMAIL 528,229 alert subscribers

GLOBAL AUDIENCE

Print**

52% 35% 13%

Online*** 38% 31% 31%

85% of readers state they are directly involved in purchasing decisions

$90K average annual budget for research products/equipment

AGRICULTURAL & BIOLOGICAL SCIENCES Biology Plant Sciences Evolutionary Biology Ecology Agriculture, Dairy & Animal Science

17% 60% 27% 21% 19% 12%

CLINICAL MEDICINE Oncology/Cancer Research Medicine, General & Internal Infectious Diseases

CHEMISTRY Organic Chemistry Medicinal Chemistry Analytical Chemistry

12% 22% 14% 10%

4% 33% 31% 29%

AREAS OF FOCUS

BIOMEDICINE Cell Biology/ Cell Research Biochemistry & Molecular Biology Medicine, Research & Experimental Immunology & Allergy Biomedicine Neurosciences Genetics & Heredity Biochemical Research Methods Biotechnology & Applied Microbiology Microbiology

PHYSICS Condensed Matter Physics Astronomy & Astrophysics Optics

44% 47% 46% 28% 27% 24% 20% 19% 17% 12% 12%

4% 33% 28% 27%

EARTH & ENVIRONMENTAL SCIENCES Environmental Sciences Geochemistry & Geophysics Oceanography

ENGINEERING Biomedical Engineering Electrical & Electronic Engineering Mechanical Engineering

MATERIALS SCIENCE Characterization & Testing Coatings & Films Biomaterials

PSYCHOLOGY

SOCIAL SCIENCES

4% 53% 19% 18%

3% 32% 25% 20%

3% 47% 32% 30%

3%

2%

TOP 10 PRODUCTS OR TECHNOLOGIES USED

Microscopy

46%

PCR or RT-PCR

45%

Cell or tissue culture

41%

Molecular biology kits/reagents

40%

Molecular biology laboratory equipment Antibody-based techniques Electrophoresis

39% 39% 38%

Nucleic acid isolation or purification

35%

DNA or RNA sequencing

33%

Protein detection or analysis

32%

RESEARCHER PLACE OF WORK

University/College

61%

Research Institution

22%

Industry/Corporation

9%

Government

5%

Hospital

3%

JOB TITLES Early-career Scientist/Students Head of Academic Dept./ Faculty/Professor VP of Research/Principal Investigator/Lab Director

Consultant/Fellow/Attending Physician Healthcare Professional/Clinicians CEO/Investor/Business Consultant/Sales

48% 18% 17%

6% 2% 2%

8 | Life & Physical Sciences | Media Kit 2018 *2016 Journal Citation Reports? Science Edition (Clarivate Analytics, 2017) | **BPA June 2017 | ***Webtrends 2017 | Silverpop 2017 | Reader Survey 2017 | ^BPA June 2017, Reader Survey 2017

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