Chapter 9—Product Concepts
Finally, at age 35, he has achieved the income level to be able to purchase one. For Martin, the Bianchi bike is an example of a(n) _____ product. a. specialty b. consumer c. convenience d. business e. unsought ANS: A. The fact that Martin did not consider another brand shows the bike is a specialty product. PTS: 1 REF: 132 OBJ: 09-2 TYPE: App ................
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