BEAUTY IN THE EYE OF THE PRODUCER: BROADCASTERS BY …
BEAUTY IN THE EYE OF THE PRODUCER: THE ROLE OF APPEARANCE IN THE CAREERS OF HISPANIC FEMALE
BROADCASTERS
BY RACHEL E. ANDERSON
A thesis submitted to the faculty of the University of Mississippi in partial fulfillment of the requirements of the Sally McDonnell Barksdale Honors College
University, Mississippi May 2017
Approved by ________________________________
Advisor: Dr. Kathleen W. Wickham
________________________________ Reader: Dr. Diane E. Marting
________________________________ Reader: Mr. Charles D. Mitchell, JD
? 2017 Rachel E. Anderson ALL RIGHTS RESERVED
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ABSTRACT This paper explores the pressures of beauty and appearance on a selected group of female Hispanic broadcast journalists. Ten broadcasters who identify as female and Hispanic were interviewed about their experiences in the industry. A careful analysis indicated that there are pressures for adopting ultra-feminine looks for hair and makeup and sexy clothing for on-air appearances based on consumer feedback. News stations also manage employees' appearances to maximize favor with audiences and to increase ratings.
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NOTE ON TRANSLATION All translations in Spanish were conducted by the author unless otherwise noted.
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TABLE OF CONTENTS I. ABSTRACT ........................................................................... iii II. NOTE ON TRANSLATION......................................................... iv III. INTRODUCTION....................................................................... 2 IV. LITERATURE REVIEW.............................................................. 4 V. METHODOLOGY..................................................................... 15 VI. RESEARCH............................................................................ 18 VII. RESULTS .............................................................................. 57 VIII. DISCUSSION ......................................................................... 61 IX. CONCLUSION........................................................................ 70 X. ACKNOWLEDGEMENTS ......................................................... 73
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