Marketing - Alabama Community College System

COURSE DESCRIPTIONS: TRANSFER COURSE DISCIPLINES
SECTION I - C: MARKETING (MKT)
TRANSFER CODE DESIGNATIONS
CODE A = AGSC approved transfer courses in Areas I-IV that are common to all institutions.
CODE B = Area V courses that are deemed appropriate to the degree and pre-major requirements of individual students.
CODE C = Potential Area V transfer courses that are subject to approval by respective receiving institutions.
|DPT. |CRS. | |"THEORY" |"EXPERIMENTAL" |"MANIPULATIVE" |COURSE |
|PRE |NUM |COURSE TITLE |CREDIT HOURS |WEEKLY CONTACT HOURS |CREDIT HOURS |WEEKLY CONTACT |
| | | | | | |HOURS |
|PRE |NUM |COURSE TITLE |CREDIT HOURS |WEEKLY CONTACT HOURS |CREDIT HOURS |WEEKLY CONTACT |
| | | | | | |HOURS |
|PRE |NUM |COURSE TITLE |CREDIT HOURS |WEEKLY CONTACT HOURS |CREDIT HOURS |WEEKLY CONTACT |
| | | | | | |HOURS |
|PRE |NUM |COURSE TITLE |CREDIT HOURS |WEEKLY CONTACT HOURS |CREDIT HOURS |WEEKLY CONTACT |
| | | | | | |HOURS |
PRE |NUM |COURSE TITLE |CREDIT HOURS |WEEKLY CONTACT HOURS |CREDIT HOURS |WEEKLY CONTACT HOURS |CREDIT HOURS |WEEKLY CONTACT HOURS |CREDIT HOURS | |MKT |225 |MARKETING RESEARCHÂ |3 |3 |0 |0 |0 |0 |3 | |CODE - C
PREREQUISITE: MKT 220.
This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program.
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