Henry B. Tippie School of Management Zach Geerdes [zachary ...
Starbucks’ target market those who value premium is coffee, want brand name goods, and desire efficient operations. In addition, the way that Starbucks always stays up to date on the latest technology (Uber Eats, Online Ordering, Mobile App), we believe that Starbucks’ true focus is on consumers in the Gen Z and Millennial age ................
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