AWARDS - Amazon S3
SHOPPER MARKETING / WINNERS & FINALISTS
AWARDS
UNITED STATES
? Effie is a registered trademark / service mark of Effie Worldwide, Inc.
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Proudly sponsored by:
WINNERS
The Shopper Marketing Effies honor the most effective shopper marketing efforts of the year. An annual program, the competition attracts case studies from the most effective manufacturers and retailers in the United States.
After two rounds of rigorous judging, those selected as winners represent cases that best demonstrated how they solved a shopper marketing challenge, connected with their shoppers, influenced them along the path to purchase, and inspired them to become a buyer.
Award levels ? gold, silver and bronze ? will be announced and presented at the Path to Purchase Institute's Shopper Marketing Celebration at the P2PSummit on May 16, 2019. Winners will also be recognized at the 50th Annual Effie Awards United States Gala on May 30, 2019.
Congratulations to this year's winners.
* Indicates lead agency
CATEGORY/AISLE EVOLUTION
Xfinity Xfinity Retail Transformation
Comcast/XFINITY FCB/RED* Chute Gerdeman
CHALLENGER BRAND SOLUTION
Supreme Source
Supreme Source 10-Day Detox Pet Program
American Pet Nutrition
The Mars Agency* DMH
E-COMMERCE
Procter & Gamble Olympics
MULTI-BRAND SHOPPER SOLUTION
Diageo Diageo Pretty Simple Drinks
Procter & Gamble
Diageo
Blue Chip Marketing Worldwide* Strange Loop
TracyLocke*
Aidells, Ball Park, Hillshire Farm, Sara Lee, State Fair, Tyson, Wright Brand Bacon Master Your Summer
Tyson Foods
IN Connected Marketing*
Diet Coke
MULTI-RETAILER PROGRAM
Pop-Tarts
because I can.
The Coca-Cola Company
Geometry (New York)* Geometry (Chicago)* HelloWorld
Pop-Tarts Destiny 2 Promotion
The Kellogg Company
The Integer Group* Activision Starcom
RITZ Cracker
Top Your RITZ
Mondele?z International Geometry (New York)* Geometry (Chicago)* VaynerMedia
NEW PRODUCT/SERVICE INTRODUCTION
LUMIFY
OREO Cookies
Recharging Redness Relievers in a Beautiful Way
OREO Mint Hot Chocolate at 7-Eleven
Bausch + Lomb
Blue Chip Marketing Worldwide* Barker Advertising The Lane Communications Group Wavemaker Helen & Gertrude
Mondele?z International
Phoenix Creative Co.* 7-Eleven, Inc.
In partnership with:
Proudly sponsored by:
2 2019 EFFIE AWARDS / SHOPPER MARKETING
OMNI-CHANNEL SHOPPER EXPERIENCE
Diageo
RITZ Cracker
RITZ Cracker
Diageo Pretty Simple Drinks Lowes Foods Pair Your RITZ
Top Your RITZ
Diageo TracyLocke*
Mondele?z International
Geometry (New York)* Geometry (Chicago)* VaynerMedia
Mondele?z International
Geometry (New York)* Geometry (Chicago)* VaynerMedia
SEASONAL/EVENT
Vicks Vicks Cold, Cough, Flu 2017-2018
Procter & Gamble Saatchi & Saatchi X*
Axe
Axe Start His Journey
Unilever
Team Unilever Shopper* Geometry* Mirum Shopper
SINGLE-RETAILER PROGRAM: MASS MERCHANTS
Cheerios
Colgate
Cheerios Moments of Good
Colgate Save Water at Walmart
General Mills
Shopperworks* Geometry* Mindshare Vimby
Colgate-Palmolive
Geometry* Red Fuse Communications* WestRock Burson Cohn & Wolfe
In partnership with: 3 2019 EFFIE AWARDS / SHOPPER MARKETING
Proudly sponsored by:
FINALISTS
Effie Award finalists are selected based on scores after a rigorous first round of judging. Making the shortlist of finalists is a significant achievement. Finalist status indicates that a case is among the most effective examples of integrated efforts that were specifically designed to engage the shopper and guide his or her purchase process towards a desired end result.
Additionally, all finalists and winners will receive points toward the Effie Index ? the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. Annual United States rankings will be announced at the 50th annual Effie Awards United States Gala on May 30th.
Congratulations to this year's finalists.
* Indicates lead agency
CATEGORY/AISLE EVOLUTION
Procter & Gamble Health & Beauty Reinvention
Procter & Gamble Upshot*
DIGITAL MEDIA SOLUTION
OREO Cookies
OREO Cookies
OREO Mint Hot Chocolate at 7-Eleven Target My OREO Creation
Mondele?z International
Phoenix Creative Co.* 7-Eleven, Inc.
Mondele?z International
Geometry (New York)* Geometry (Chicago)*
E-COMMERCE
KeVita
KeVita 6 Seconds to Commerce
PepsiCo
The Integer Group* Ignited Havas Media Golin Futuristic Films
MULTI-RETAILER PROGRAM
OREO Cookies My OREO Creation
Mondele?z International Geometry (New York)* Geometry (Chicago)*
MULTICULTURAL & LIFESTYLE SEGMENT SHOPPERS
Nestl? Nestl? Dia de los Muertos
Nestl? USA Geometry (New York)* Geometry (Akron)*
Axe Axe Start His Journey
Unilever Team Unilever Shopper* Geometry* Mirum Shopper
In partnership with:
OMNI-CHANNEL SHOPPER EXPERIENCE
Coffee-mate Holiday Vote-A-Flavor
Nestl? USA Geometry (New York)* Geometry (Akron)*
Pepsi Pepsi Generations Summer Music
PepsiCo TracyLocke*
Proudly sponsored by:
4 2019 EFFIE AWARDS / SHOPPER MARKETING
Coffee-mate
Holiday Vote-A-Flavor
Nestl? USA Geometry (New York)* Geometry (Akron)*
SEASONAL/EVENT
Hershey
Jimmy Dean, Wright Brand
OREO Cookies
Bacon, Sara Lee Frozen Foods
"Get Into the Spirit" with Hershey at Ahold
Made with Love Multi-Brand Platform
Meijer OREO Cookies Holiday
The Hershey Company
TPN Retail* Universal McCann The Kellogg Company Kraft Heinz Company
Tyson Foods IN Connected Marketing*
Mondele?z International
Geometry (New York)* Geometry (Chicago)*
SINGLE-RETAILER PROGRAM: DRUGSTORES
Procter & Gamble Olay - Project Proof
Procter & Gamble Hearts & Science*
SINGLE-RETAILER PROGRAM: MASS MERCHANTS
Purina
Starbucks? Coffee
Purina Salute to Service Dogs
Nestle Purina PetCare Company
Geometry (New York)* Geometry (Akron)* Mirum Triad Retail Media
Starbucks?: The Case of the Missing Pumpkin
Nestl? Starbucks Coffee
Mosaic Shopper* Triad Retail Media
SINGLE-RETAILER PROGRAM: OTHER
European Wax Center
Procter & Gamble
It's Time to #AxThePinkTax
Go #2
European Wax Center
SwellShark* Pereira & O'Dell* Laundry Service
Procter & Gamble
The Integer Group* MKTG Taylor Strategy Hearts & Science
SINGLE-RETAILER PROGRAM: SUPERMARKETS
Kleenex
RITZ Cracker
Make Your Marks with Kroger & Kleenex
Kimberly-Clark
Lowes Foods Pair Your RITZ Mondele?z International
Geometry (New York)* Geometry (Chicago)*
Geometry (New York)* Geometry (Chicago)* VaynerMedia
In partnership with: 5 2019 EFFIE AWARDS / SHOPPER MARKETING
Proudly sponsored by:
FINAL ROUND JURY
MODERATOR BARRY ROBERTS Principal 3S Marketing
KEITH ALBRIGHT Leader, Global Shopper 3M
MATT BARRESI Director, NA Brand Operations &
Shopper Marketing Procter & Gamble
JONATHAN BIRD Chief Retail & Commerce Officer VMLY&R
VANESSA BUENO Sr Director, Marketing LALA U.S.
APRIL CARLISLE VP, Shopper Marketing Coca-Cola
WHITNEY CLARKE SVP & CMO The Stop & Shop Supermarket Company
MARIE-AGNES DAUMAS Retail & Shopper Marketing TerraCycle
JAMES DENMAN Executive Director, Strategy YARD NYC
RODGER DIPASCA Global Managing Director,
Shopper Comms Red Fuse Communications
AMY DRAGLAND-JOHNSON SVP Triad Retail Media
CRAIG ELSTON Global CSO The Integer Group
In partnership with:
PEPPER EVANS VP, Product Strategy & Marketing,
Walmart Partnership Capital One
HEIDI FROSETH EVP, Omnicommerce Epsilon
PATRICK HARE Sr Director, Member Development Path to Purchase Institute
ELIZABETH HARRIS CSO Arc Worldwide
TERESE HERBIG President Path to Purchase Institute
CARA KAHALY Director, Shopper Science Lab GSK
JASON KAPLAN VP, Sales Valassis Digital
JOSEPH LAMPERTIUS President & EVP, Practice Lead ChaseDesign
KEVIN LEARY Executive Director, CPG Valassis Digital
SHARON LOVE CEO TPN Retail
MICHAEL LOVEGROVE President & CCO TracyLocke
TINA MANIKAS President FCB/RED
JENNIFER MASON Customer Director, Shopper Marketing Mondele?z International
SCOTT MCCALLUM CEO Geometry
MICHELE MCNAMARA VP, eCommerce Chobani
LAURA MOSER Brand Launch Consultancies
SOCHE PICARD CEO Arc Worldwide
JENNIFER REINER Sr Director, Omnichannel Marketing &
eCommerce Del Monte Foods, Inc.
MICHAEL RIVERA CCO, NA The Marketing Store
ADAM ROBERTS Director, Solutions Group Valassis Digital
ARTHUR SEVILLA Strategy Lead, CPG Pinterest
PRIYA SHENOY Shopper Strategy & Solutions Leader Nestle Waters NA
ALLISON WELKER General Manager Edge Marketing
KIM YANSEN VP, Value Mondele?z International
PAMELA YOUNG Executive Director, CPG Solutions Valassis Digital
DEBBIE ZEFTING Director, Shopper Strategy &
Engagement Barilla
Proudly sponsored by:
6 2019 EFFIE AWARDS / SHOPPER MARKETING
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