NEW HOLLAND DEALERS, NORTH AMERICA 2017 TRADESHOWS ...

January 9, 2017

DEALER MARKETING LETTER, U.S. NO. 674, CANADA NO. 598

NEW HOLLAND DEALERS, NORTH AMERICA

SUBJECT: 2017 TRADESHOWS & EVENTS

In 2017, the New Holland brand will continue to execute and support tradeshows and events on both a corporate and regional level. Furthermore, we are committed to providing the information and extra resources for dealers to support local and regional shows through our Event Kits in AMP!. Please find the 2017 show schedule below:

2017 Show Schedule Below you can find the schedule of tradeshows & events New Holland will be taking part in. We have grouped the show schedules into 3 categories:

Corporate New Holland corporate will manage and support in full. This includes: lot space, equipment, staffing, show services and branding.

Space Only New Holland corporate will purchase only the lot space. The Field Sales staff and dealers will be responsible for organizing equipment, staffing, and show services.

Dealer Shows will be supported 100% by the Field Sales Staff and dealers. (Knowing these are not all the shows dealers are engaged in, but these are the ones in which CNH Industrial Capital attends for lead generation purposes.)

2017 Show Offers In an effort to refresh our offers and lead generation at shows, we have a completely updated program for 2017. This program is set to generate excitement and awareness for the New Holland brand and also provide qualified leads for our dealers. In addition, the program will enhance our mailing list in order to engage with customers and keep New Holland top of mind.

We are looking forward to a successful and eventful 2017!

Modesty Guarente Brand Marketing Communications Manager New Holland, North America

Attachment

Rebecca Gunderson Shows & Community Relations Manager New Holland, North America

CNH Industrial America LLC 500 Diller Avenue, P.O. Box 1895 New Holland, PA 17557-0903 Telephone: (717) 355-1121 na

2017 Tradeshows & Events

Corporate

Show Name

US Custom Harvesters Convention National Cattlemen's Convention World Ag Expo National Farm Machinery Show The Rental Show (ARA) Commodity Classic SIMA ? Snow & Ice Symposium Info Ag Magie Show Farm Progress Husker Harvest Days Ohio Farm Science Review World Dairy Expo ICUEE GIE FFA Convention Agri-Trade Expo*

Show Date

Location

Lead Generation

Capital

Jan 19?21

Omaha, NE

No

Feb 1-3

Nashville, TN

Yes

Feb 14-16

Tulare, CA

Yes

Feb 15-18

Louisville, KY

Yes

Feb 26- Mar 1 Orlando, FL

Yes

Mar 2-5

San Antonio, TX

Yes

Jun 21?24

Quebec, ON

Yes

Jul 25-27

Saint Louis, MO

No

Aug 23-24 Bloomington, IL

No

Aug 29-31

Decatur, IL

Yes

Sep12-14 Grand Island, NE

Yes

Sep19-21

London, OH

Yes

Oct 3-7

Madison, WI

Yes

Oct 3-5

Louisville, KY

YES

Oct 18-20

Louisville, KY

Yes

Oct 25-28 Indianapolis, IN

No

Nov

Red Deer, AB

Yes

* With dealer support for the lot space

Key

US Event

Canadian Event CE Only Show

Space Only**

Show Name

Manitoba Ag Days Southern Farm Show New York Farm Show Wisconsin Farm Tech Days Hay Expo Empire Farm Days Big Iron Farm Show Sunbelt Ag Expo***

Show Date

Jan 17-19 Feb 1-3 Feb 23-25 Jul 11-13

TBD Aug 8-10 Sep 12-14 Oct 17-19

Location

Lead Generation

(Capital)

Brandon, MB

Yes

Raleigh, NC

No

Syracuse, NY

No

Kewaunee, WI

Yes

TBD

No

Seneca Falls, NY

Yes

West Fargo, ND

Yes

Moultrie, GA

Yes

** New Holland Corporate will purchase only the lot space. The field and dealers are responsible for show services, equipment, staffing and branding the lot.

*** Sunbelt is in a transition year.

Dealer****

Show Name

Show Date

Location

Western Canadian Crop Production Show

Jan 9-12

Saskatoon, SK

Lead Generation

(Capital)

Yes

Salon de L'agriculture

Jan 12?14 St-Hyacinthe, QC

Yes

S.P.M.A.Q ( Salon Provincial Machinerie Agricole Quebec) Western Fair Farm Show Ottawa Valley Farm Show Canada's Farm Progress Show Ag Progress Days Canada's Outdoor Farm Show

Jan 28?31

Quebec, QC

Yes

Mar 2?4

London, ON

Yes

Mar 8?10

Ottawa, ON

Yes

Jun 21-23

Regina, SK

Yes

Aug 15-17

Penn State

Yes

Sep 13?15 Woodstock, ON

Yes

Key

US Event

Canadian Event CE Only Show

**** These shows are supported 100% by the field and dealers; including lot space, show services, equipment, staffing and branding.

NEW OFFERS FOR 2017 FARM & EQUIPMENT SHOWS

U.S. AND CANADA

ONE OF YOUR CUSTOMERS COULD WIN A $5,000 NEW HOLLAND REWARD CARD -- AND MORE!

New Holland and CNH Industrial Capital have exciting things in store for your customers at upcoming 2017 farm and equipment shows. Our goal is to drive more prospects to our booth and direct more qualified buyers to your dealership for faster follow-up and sale.

? Western Canadian Crop Production Show January 9-12 -- Saskatoon, SK

? Manitoba Ag Days January 17-19 -- Brandon, MB

? Salon de L'agriculture January 17-19 -- Saint-Hyacinthe, QC

? S.P.M.A.Q (Salon Provincial Machinerie Agricole Quebec) January 26-28 -- Cente de Foires, QC

? National Cattlemen's Beef Association (NCBA) Trade Show & Convention February 1-3 -- Nashville, TN

? World Ag Expo February 14-16 -- Tulare, CA

? National Farm Machinery Show February 15-18 -- Louisville, KY

? The Rental Show (ARA) February 26-March 1 -- Orlando, FL

? Commodity Classic March 2-4 -- San Antonio, TX

? London Farm Show March 8-10 -- London, ON

? Ottawa Valley Farm Show March 14-16 -- Ottawa, ON

? Canada's Farm Progress Show June 21-23 -- Regina, SK

? SIMA Snow & Ice Symposium June 20-23 -- Montreal, QC

One lucky customer will win a $5,000 NEW HOLLAND REWARD CARD* just by visiting our booth and completing a brief survey. The contest will be held at 10 trade shows from January through June. Winner will be chosen by July 1, 2017.

Plus, everyone who registers at select shows, including NCBA, National Farm Machinery Show, World Ag Expo and Commodity Classic, will automatically be entered for our:

$250

PARTS REWARD CARD

6011 0000 0000 0000

VALID THRU

03/19

CARD RECIPIENT

3-A-DAY $250 NEW HOLLAND REWARD CARD GIVEAWAY*

Three $250 reward cards will be given away each day of the shows!

DRIVE CUSTOMERS TO THE SHOWS

PRE-SHOW COMMUNICATION

Customers who attended and registered at a past show--along with customers and prospects who live in states and provinces surrounding the 2017 shows--will receive a show mailer or eblast, or both, depending on the show. The Rewards Cards' offers will be front and center on these communications, providing strong incentive to attend the show and visit New Holland.

*

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$250

PARTS REWARD CARD 6011 0000 0000 0000

VALID THRU 03/19 CARD RECIPIENT

3-A-DAY R$E25W0ANREDWCAHRODLLGAIVNEDAWAY2

Three $250 reward cards will be given away each day of the shows!

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New Holland P. O. Box 1895 New Holland, PA 17557

*

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POST-SHOW COMMUNICATION

A post-show email blast will be sent to customers and prospects who registered with New Holland. It will thank registrants for participating and encourage them to visit your dealership to learn more about New Holland products.

SAMPLE

LEAD FOLLOW UP

Attendees who register at a show will be qualified as a lead if they are a decision maker or influencer and intend to purchase equipment within the next year. Leads will be sent to the dealerships selected by customers for assignment and follow-up.

DID YOU KNOW? 15% of trade show leads make a New Holland purchase within 90 days of the event.* Please contact your FSM with questions.

*Additional terms and conditions apply. See your CNH Industrial Capital representative for more details. Customer participation subject to credit qualification and approval by CNH Industrial Capital America LLC or CNH Industrial Capital Canada Ltd. ? 2017 CNH Industrial Capital America LLC. All rights reserved. New Holland Agriculture is a trademark registered in the United States and many other countries, owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates. CNH Industrial Capital and New Holland Construction are trademarks in the United States and many other countries, owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates.

Form #78005 01/2017

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