Reference Manual 43 - National Park Service

Competitors’ Positions 14. Potential Future Competition 14. BUSINESS STRATEGY 15. Customer Incentives 15. Advertising and Promotion 15. Sales and Marketing 16. Commission 17. OPERATIONS 17. Premises 17. Choice of Location and Premises 17. Hours of Operation 17. Equipment 18. Staffing 18. FORECASTING 18. Sales Forecast 18. Cash Flow ... ................
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