NEW PRODUCT LAUNCHES & THE PRE- LAUNCH PERIOD: STRENGTHENING THE ...
NEW PRODUCT LAUNCHES & THE PRELAUNCH PERIOD: STRENGTHENING THE
PARTNERSHIP WITH THE BUSINESS
PCF MINI SUMMIT XV: 10/22/15
PLEASE NOTE
? The information contained in this presentation is solely that of the authors.
? No confidential or proprietary information is contained in this presentation.
? Nothing in this presentation represents an official King & Spalding, Jazz Pharmaceuticals, Iroko Pharmaceuticals, or Huron Consulting Group policy or procedure.
PANELISTS
Kari K. Loeser, Esq. Senior Counsel & Senior Director Jazz Pharmaceuticals kari.loeser@
Teri Ledva Senior Manager Iroko Pharmaceuticals tledva@
Nikki Reeves, Esq. Partner King & Spalding nreeves@
Ben Rymso Managing Director Huron Consulting Group
brymzo@
Fernando Villegas, MS Pharmaceutical Launch Marketer fernando.j.villegas@
AGENDA
? Introductions ? Background on Preapproval Promotion ? Timing, Staffing, Promo Materials for Launch ? KOL Relationships ? Formulary Committee for New Products, Managed
Care ? Disease State Campaigns ? Publication Planning ? Market Research, Focus Groups, Analytics of Open
Payments Data ? Open Q&A
BACKGROUND: PREAPPROVAL PROMOTION
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