Summary Chapter 12: SETTING PRODUCT STRATEGY
Summary Chapter 12: SETTING PRODUCT STRATEGY Kotler, Philip; Keller, Kevin Lane Marketing Management. 13th Edition. New Jersey: Pearson Prentice hall, 2009 First of all it is necessary to situate the subject that will be dealt with throughout this chapter. ... Unsought goods are those the consumers does not know about or does not ................
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