Inter-Office Memo



CONFIDENTIAL

To: Sony Pictures - David Kaminow, Abe Recio, Kate Donnelly

From: Neil Harrison, Sean Steele, Sarah Brown, Jean-Charles Roghi, Gary Nolan, Rebecca Speake

Subject: Summary of Italian Tracking: 24th – 30th October 2011

Date: 31st October 2011

Italy - Market Overview

PLEASE SEE ACCOMPANYING DATA TABLES FOR FULL BREAKDOWN OF TITLES

PLEASE NOTE THAT “DEFINITE” INTEREST IS BASED ON THOSE AWARE, SO BASE SIZES CAN BE SMALL

OPENING THIS WEEK (4th November 2011):

|[pic] |[pic] |[pic] |[pic] |[pic] |

| | | | | |

|I SOLITI IDIOTI |LA KRYPTONITE NELLA BORSA |WARRIOR |TOMORROW, WHEN THE WAR |WHAT'S YOUR NUMBER? |

| | | |BEGAN | |

| | | | | |

• Of this week’s openers, only I Soliti Idioti (Medusa) exceeds normative levels: 47% in total are aware (vs. 25% norm) and 7% name it their first choice for this weekend, skewing younger (at 10-16%).

• It is the top pick of the weekend across all quads but older males, who are 1% point higher (at 4%) based on Warrior (M2).

• All the week’s other releases post below norm awareness and first choice levels.

OPENING NEXT WEEK (11th November 2011)

• Disney’s 3D release of The Lion King is showing momentum, up in unaided and total aware this week (now 5% unaided and 45% total; norms are 3%/20%). First choice is an unchanged 4% - the highest level of the week.

[pic] Italy MARKET OVERVIEW

OTHER PRE-RELEASE TITLES:

• Eagle’s Twilight: Breaking Dawn Part 1 remains well ahead in the two-week window with 44% total awareness (+6% points) and 11% first choice, peaking at 21% among younger females.

• The best-known film opening in three weeks is Happy Feet 2 (WB), which has seen 2% rise in total aware (now 27%; norm is 15%). First choice is an unchanged 1%, though driven by younger females this week (2%). Local comedy Anche Se È Amore Non Si Vede (Medusa) has lower 13% total awareness, but higher 2% first choice, skewing older.

• The films in the four and five-week frames have not advanced significantly over the past week.

• Six weeks out, WB’s Sherlock Holmes 2 adds 2% points to its total awareness to reach 38% overall, driven by younger males (+10% points to 52%). The film dominates the week’s first choice at 10% (unchanged), skewing male. It is the top pick of the week across all quads. Fellow opener Vacanze Di Natale 2011 (Auro) has similar total awareness (37%), but lower 3% first choice (skewing slightly male). Paramount’s Puss In Boots opens the same week and shows 34% total aware and 4% first choice (peaking at 6% among older females).

• WB’s Journey 2 tops the 16-week window with 33% total aware (no unaided) and 36% “definite” interest, skewing younger.

|Anonymous |

|Opening week |Market |Summary |

|18 November |[pic] |This Week |

| |Italy |Awareness of Anonymous two weeks out is right around norms (2% unaided and 16% total vs. norms of 2% and 17%). |

| | |Familiarity is led by younger males. |

| | |Interest measures continue to be soft, with first choice a full 1% only among older cinemagoers. |

| | |Twilight: Breaking Dawn Part 1 remains well ahead with 44% total awareness (+6% points) and 11% first choice, peaking|

| | |at 21% among younger females. |

|Arthur Christmas |

|Opening week |Market |Summary |

|23 December |[pic] |This Week |

| |Italy |The seven-week read shows no gains for Arthur Christmas, with total awareness (at 10%) below the 13% norm. |

| | |There is no unaided recall, but 1% across the board names the film their first choice. |

| | |New Year’s Eve continues to hold the highest awareness in the window (an unchanged 26%). It posts 2% first choice, |

| | |along with Arthur et La Guerre de Deux Mondes, which is on lower 16% total aware. |

|Jack and Jill |

|Opening week |Market |Summary |

|24 February |[pic] |This Week |

| |Italy |There is 7% total awareness in J&J’s four-month read; no one yet cites the film top-of-mind. |

| | |Journey 2 tops the week with 33% total aware (no unaided) and 36% “definite” interest, skewing younger. |

APPENDIX NON-ENGLISH LANGUAGE TITLE INFORMATION

Non-English language title information

(IT95)

ALMANYA

Centers on multiple generations of a German-Turkish clan

FINALMENTE LA FELICITA

Music producer Lucca dicovers that his late mother had adopted a young Brazilian girl. The girl who is now a young woman tries to get to know her brother.

IL CUORE GRANDE DELLE RAGAZZE

A respectable girl decides to marry an irresponsible man.

IL GIORNO IN PIU

Giacomo Bonetti sees an attractive woman every day on the train to work. They share glances and smiles but never speak. Finally he has the courage to talk to her but when he does he finds out she is moving to New York, He waited too long. On a business trip he finds himself near New York and decides to track her down,

I SOLITI IDIOTI

Movie based on the popular Italian sitcom.

LA KRYPTONITE NELLA BORSA

Peppino is seven years old and lives in a dysfunctional family in Naples in 1973. When his mothers falls into a deep depression after her husband betrays her he goes to live with his eccentric aunt and uncle who are in their twenties who bring him around to basement parties, feminist collectives and expose him to a lot of nudity, cigarette smuggling and acid.

LES EMOTIFS ANONYMES

Jean-René, the boss of a small chocolate factory, and Angélique, a gifted chocolate maker he has just hired share a common passion and soon fall in love. However both are extremely shy so it is a challenge for them to be comfortable with one another.

LEZIONI DI CHOCOLATE 2

Sequel of the 2007 comedy.

SCIALLA

A comedy that depicts the relationship between a melancholy professor and a rebellious teenager.

VACANZE DI NATALE 2011

Comedy about a family holiday at Christmas.

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