Global Social Media Directory - PNNL

PNNL-23805 Rev. 0

Global Social Media Directory

A Resource Guide

October 2014

CF Noonan AW Piatt

PNNL-23805 Rev. 0

Global Social Media Directory

CF Noonan AW Piatt

October 2014

Prepared for the U.S. Department of Energy under Contract DE-AC05-76RL01830

Pacific Northwest National Laboratory Richland, Washington 99352

Abstract

Social media platforms are internet-based applications focused on broadcasting user-generated content. While primarily web-based, these services are increasingly available on mobile platforms. Communities and individuals share information, photos, music, videos, provide commentary and ratings/reviews, and more. In essence, social media is about sharing information, consuming information, and repurposing content. Social media technologies identified in this report are centered on social networking services, media sharing, blogging and microblogging. The purpose of this Resource Guide is to provide baseline information about use and application of social media platforms around the globe. It is not intended to be comprehensive as social media evolves on an almost daily basis. The long-term goal of this work is to identify social media information about all geographic regions and nations. The primary objective is that of understanding the evolution and spread of social networking and user-generated content technologies internationally.

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Periodic Updates

This document is dynamic and will be updated periodically as funding permits. Social media changes rapidly. Due to the nature of technological change and human fancy, content in this Directory is viewed as informational. As such, the authors provide no guarantees for accuracy of the data.

Revision Information

Revision Number Cleared for public release, October 2014 Pre-release version 3, February 2013

Topic Areas Updated Russia

Executive Summary Middle East/N. Africa

Notes Expanded and updated original data

Table 1 Overview; Facebook data updates in all countries with the exception of Syria; Additional content added to Iran

Pre-release version 2, May 2013

Pre-release version 1, October 2012

Appendix European Section added

Minor updates to MENA Country popularity/ranking of sites and number of users; "Top 10" social networking sites for countries in the MENA section added or removed if identified in ; Two new social media sites were identified for Qatar and added to the Appendix. API information not yet retrieved. These sites will be investigated further in a future update. Overview; Germany

Appendix

"Top 10" social networking sites for three

countries in the European section added as

identified in .

Africa (Sub-Saharan Overview); Asia Overview, China, Pakistan, Russia;

Europe Overview, Germany; Latin & Central America Overview, Mexico;

Middle East & Northern Africa Overview, Bahrain, Egypt, Iran, Iraq, Israel,

Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia,

Syria, Tunisia, United Arab Emirates, Yemen; South America, Argentina,

Brazil, Venezuela; Appendix

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Contents

Abstract ............................................................................................................................................. iii Periodic Updates .................................................................................................................................v Contents .............................................................................................................................................vi Figures ............................................................................................................................................ viii Tables ................................................................................................................................................. ix 1.0 Introduction ..............................................................................................................................11 2.0 AFRICA (Sub-Saharan Overview)...........................................................................................15

2.1 General Social Media Information ...................................................................................15 3.0 ASIA.........................................................................................................................................20

3.1 General Social Media Information ...................................................................................20 3.2 China ................................................................................................................................25 3.3 Pakistan ............................................................................................................................29 3.4 Russia ...............................................................................................................................32 4.0 EUROPE...................................................................................................................................41 4.1 General Social Media Information ...................................................................................41 4.2 Germany ...........................................................................................................................44 5.0 LATIN & CENTRAL AMERICA ...........................................................................................50 5.1 Mexico..............................................................................................................................50 6.0 MIDDLE EAST & NORTHERN AFRICA .............................................................................54 6.1 General Social Media Information ...................................................................................54 6.2 Facebook in the Arab Region...........................................................................................54 6.3 Twitter in the Arab Region...............................................................................................57 6.4 Algeria..............................................................................................................................59 6.5 Bahrain .............................................................................................................................62 6.6 Egypt ................................................................................................................................65 6.7 Iran ...................................................................................................................................68 6.8 Iraq ...................................................................................................................................73 6.9 Israel.................................................................................................................................76 6.10 Jordan ...............................................................................................................................80 6.11 Kuwait ..............................................................................................................................84 6.12 Lebanon............................................................................................................................87 6.13 Morocco ...........................................................................................................................90 6.14 Oman ................................................................................................................................93 6.15 Palestine ...........................................................................................................................96 6.16 Qatar.................................................................................................................................99 6.17 Saudi Arabia...................................................................................................................102

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