Chapter Six – How do companies decide what products and ...
For example, a female college student is preparing to go out with her friends for the evening. She and her ‘buds’ have decided to go to a club where there will be music, dancing, and, most importantly, young men. The student decides to go to Dillard’s and buy a new blouse and a pair of new ‘dressy’ slacks in preparation for the night out. ................
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