2019 MEDIA KIT

IN PRINT / ONLINE / IN PERSON

Auto Finance News



The News Media of the Pre-Owned Industry



2019 MEDIA KIT

September + October | Volume 13 | No. 5

Auto Finance News

FBIINGCOAMGPANNEIECSSET

Sponsored by

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What sets us apart?

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Original Content

Our industry experts provide

original and timely content for the industry.

Nick Zulovich

Joe Overby

Sarah Rubenoff

3 Oversized You worked hard developing your message and brand. Show it off in our 10.5 x 12.5 magazine.

Auto Finance News

September + October | Volume 13 | No. 5

BIGGEST

FINANCE COMPANIES Sponsored by

23 The industry is set to gather again in Las Vegas for three days of training and networking hosted by NABD and NIADA.

Digital Presence

We are everywhere our readership needs us to be. Find the latest news on and , Twitter, LinkedIn and now on the Auto Remarketing Podcast.

4

Longevity

We've delivered the news to the subprime auto finance industry for over 10 years. Reaching 45,000 desks and inboxes every other month. Our subscribers include subprime lenders, independent finance companies, banks, franchised, independent, and BHPH dealers.

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5

2

E-News

Scheduled and breaking news platforms that reach our 20,000 subscribers.

2019 MEDIA GUIDE

6Live Events We partner with ARA, NIADA, NAF, and NAAA to bring the industry Used Car Week, which includes the AutoFin Con and Repo Con. We also launched the Automotive Intelligence Summit in 2018, where we partner with NADA.

2016 Educational Opportunities

2016 Attendance

1330+

attendees throughout the entire week of Used Car Week and NAAA Convention

128

Speakers

33

Workshops

Attendance by Conference

1ST BLOCK

2ND BLOCK

652

900

18

Keynotes

9%

of attendees attended the full week

40+

Hours of Networking

7%

12%

29%

11

Panel Discussion

Manager 29%

15%

ATTENDANCE BY TITLE

Executive 20%

Senior VP 17%

Director 15% Dealer / Principal 7% Other 12%

17%

20%

In-Demand Issues

A deep look at market influencers, including new fintech firms, regulatory developments and data trends.

9 Bonus Circulation Enhance and expand your marketing efforts at NADA, NAF, NIADA/NABD, AIS, and UCW.

8S U B P R I M E

Industry Recognition

Each year, we tip our hats to

the good work being done

across the industry.

SUBPRIME

SUBPRIME

SUBPRIME

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10

Industry Partners

Our writing staff has great relationships with industry thought leaders, data providers, associations, alliances, and organizations. All to bring the reader the latest trends, best practices, and impactful changes to the industry.

SubPrime Auto Finance News // BHPH Report

3

IN PRINT

SubPrime Auto Finance News/Buy Here Pay Here Report

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September + October | Volume 13 | No. 5

Auto Finance News

PUBLISHED BY

BIGGEST

FINANCE COMPANIES Sponsored by

23 The industry is set to gather again in Las Vegas for three days of training and networking hosted by NABD and NIADA.

Cherokee Media Group (CMG) is the publisher of leading business-to-business media brands for the auto remarketing, auto finance and used-car industry in the United States and

Canada. CMG has delivered news to this industry for over 25 years. Reaching franchised and independent dealers,

remarketers, auctions, OEM executives, captives, independent finance companies, banks and more.

CMG also produces a number of conferences that bring together the automotive and auto finance industry to address the trends impacting the retail, finance, repossession and whole sectors.

SubPrime Auto Finance News/BHPH Report, a property of Cherokee Media Group, keeps readers informed on best practices, trends and changes in order to remain profitable.

JANUARY FEBRUARY

Bi-Monthly

4

READ BY:

INDEPENDENT DEALERS FRANCHISED DEALERS

BHPH DEALERS SUBPRIME LENDERS INDEPENDENT FINANCE COMPANIES

CAPTIVES BANKS

AUCTIONS

45,000 Desks & Inboxes

2019 MEDIA GUIDE

IN PRINT

Premium Print Advertising

Front Cover Wrap Details

The Front-Page Cover Wrap is available to select advertisers who also purchase a full-page ad in the print edition of SubPrime Auto Finance News.

Outside Flap Specs: 4.66" x 8.8125" with a .125" bleed on all sides Inside Flap Specs: 4.66" x 12.5" with a .125" bleed on all sides

B:4.91" T:4.66" S:4.41"

READ BY: NEW-CAR DEALERS | USED-CAR DEALERS | USED-CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS



The NewsMagazine of the Pre-Owned Industry

B:12.75" T:12.5" S:12"

Nobody's got you covered

like your

Introducing the completely redesigned Autotrader.

CAT201800037_Autotrader_GO-TO_Ad1_AutoRemarketing_Coverwrap.indd 1

3/14/18 2:12 PM

Outside Cover Wrap

File Name CAT201800037_BA:u4t.o9tr1a"der_GO-TO_Ad1_AutoRemarketing_Coverwrap.indd

File Saved 3-14-2018 2:12 PM InDesign CC 2017

APPROVALS

INITIALS

DATE

Job No. CAT201800037T:4.66"

1 COVER WRAP Job Name Autotrader newSv:4er.s4io1n"

Client

Cox Automotive

Live/Safety 0.125" x 0.25"

Flat/Trim 4.66" x 12.5"

Date 3-14-2018 2:12 PM

Page Artist Christine Notermann

Fonts: Chalet (NewYorkNineteenSixty)

Images: GoTo_background_orange.eps (CMYK; 483 ppi), GoTo_Stacked. ai, Autotrader_GoTo_h_rev.ai, CAT170029_YourGoTo_white.ai, CACMYK-Inline_1C-Gray.eps

Creative Director AD/Designer

Copywriter

ROUND

Bleed

0.125" x 0.125"

Folded Size None

Layout Designer

F1 rom search Gutter None Panel Sizes None

Account Manager Project Manager Sam Jones

Colors

Cyan, Magenta, Yellow, Black

Printed At None

Print Producer

to sold, your FONTS USED WITHIN THIS FILE ARE FOR OUTPUT ONLY BY THE END PRINTER/VENDOR. CHANGES TO COPY MAY REQUIRE FONT LICENSING AND PRINTERS/VENDORS ARE SOLELY RESPONSIBLE FOR ANY LICENSING COSTS REQUIRED.

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? 2018 Cox Automotive, Inc. All Rights Reserved. Autotrader is a registered trademark of TPI Holdings, Inc. used under exclusive license.

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Post-it Note

Auto Finance News

September + October | Volume 13 | No. 5

Find Your Vehicles... for Free!

Vehicle location sightings for 10 VINs. Better than GPS.



Some restrictions apply.

BIGGEST

FINANCE COMPANIES

Sponsored by

23 The industry is set to gather again in Las Vegas for three days of training and networking hosted by NABD and NIADA.

Specs: 3.0" wide x 3.0" tall

Corners are rounded. White or yellow paper available. Please ad .125" full bleed to creative. *Post It Note page positioning may appear different than shown.

CAT201800037_Autotrader_GO-TO_Ad1_AutoRemarketing_Coverwrap.indd 2

Inside Cover Wrap

3/14/18 2:13 PM

File Name CAT201800037_Autotrader_GO-TO_Ad1_AutoRemarketing_Coverwrap.indd

File Saved 3-14-2018 2:12 PM InDesign CC 2017 APPROVALS

Job No. CAT201800037 1 COVER WRAP Job Name Autotrader new version

Client

Cox Automotive

Live/Safety 0.125" x 0.25"

Flat/Trim 4.66" x 12.5"

SubPrime ROUND

Bleed

0.125" x 0.125"

Folded Size None

Date 3-14-2018 2:12 PM

Page Artist Christine Notermann

Fonts: Chalet (LondonNineteenSixty, NewYorkNineteenSixty)

Images: GoTo_background_orange.eps (CMYK; 401 ppi, 402 ppi), Autotrader_GoTo_h_rev.ai, CAT201800037_GettyImages-172376779 RF_COMPwScreen_0314.psd (CMYK; 516 ppi), CA-CMYK-Inline_1CGray.eps

Auto Finance News //

Creative Director

AD/Designer

Copywriter

BHPH Layout Designer

1

Gutter None Panel Sizes None

Account Manager Project Manager Sam Jones

INITIALS

DATE

Report

5

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