Exploring The Impact Of Gender On The Linkages Between ...
In comparatively analyzing the male and female subsamples, no significant difference exists between the genders in terms of perceptions of males’ personal versus customer orientations (Q5, M = 0.33 for males and M = 0.01 for females, p > .10); females, however, perceived their own gender as more customer oriented than personally oriented (Q8 ... ................
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