Editor RITA DEIIONTIS Foreve younger SUNF.LASHES

Life EditorRITADEIIONTIS rita.demontis@tor. 416?947-2247

TOMORROW

SIGN OF THE TIMES .?? American Sign Language goes mainstream

Foreve younger

Forty-plus women want to look as good as they feel

SUNF.LASHES

Turning the clock back

l_

? over 42,000 people in canada used injectable fillers last year - up 23% from the previous year.

? Practices offering non

If there's one thing the But what?many mid-life

boomers and post-boomers singles are demanding is a

crave, it's eternal youth. Or sure and visible way to im

at least the look of it.

prove their image.

And they're increasingly So they're increasingly

focussing their attention for turning towards cosmeticim this on the rapidly advanc age enhancement, surgical

t J

ing world of cos

oi-otherwise.

metic surgery,

. Dr. Stephen

....

-

surgical facelifts increased 325% in 2003. ? Botox injections have increased 19% from 2002; other injectables are up 23%. More than 100,000 Botox injections have been given to 50,0000 patients in 2003.

;,.

cosmetic dentist

Mulholland of

ry and dermatolo

SpaMedica, is a

gy.

top cosmetic

Cosmetic sur

plastic surgeon

gery in particular

in Canada and

is enjoying an un precedented

,,

b o o m , a m o n g Valerie

t h e U.S. a n d one of many professional

Gibson women- a n d

men. Especially

surgeons, phys clans and anti

those 40-plus.

IIITIIIACIES

aging experts

I n f a c t , o ver

appearing at

100,500 surgical procedures The New You Show in To

were performed on Canadi ronto, Jan.13-15 at the Metro

ans in 2003 with a 325% in- Convention Centre.

-crease in practices offering

The show, the largest of its

-

COWITtsY OF OR. SllPHEII IIUlHOlL&ND

? In Canada, 85.41% of all cosmetic procedures are performed on women with 42% residing in Ontario, 26% from British Columbia, 12% from Alberta and the remainder are spread throughout the country. ? Most popular procedures in Canada are liposuction 24% {up 16% since 2003); breast augmentation 17% (up 17%); facelift 2% (up 52% from 2002-2003).

non-surgical facelifts. Of those obtaining elective

treatments, 87% are between the ages of 35-50.

A major reason this age group is focussing on image enhancement is they're ex

kind in Canada, offers infor mation and demonstrations in the fields of cosmetic enhancement, anti-aging pro cedures, cosmetic dentistry,_ skincare, wellness and fitness.

He says his patient experi

Mayna Fabry had a Threadlift, a procedure that gives subtle, yet pleasing, results.

LESS INVASIVE SURGERY BROUGHT ABOUT REAL CHANGES

"I hated the way the lines inner flesh and give a light

"I even had a marriage

? Eighty-seven percentof patients are aged 35-50; ll% of practices have clientele between 19?34; t wo percent of practices have a majority of clientele over 50 years.

periencing, in increasing ence confirms that over the

on my face made me look sad lift. It is done under local

proposal recently," she

-Data supplied by Medlcard,

numbers, a divorceor separ past five or six years the 40-

and angry even though I

anesthetic and is less

exclaims, but although

canada's top medical procedure

ation. And far from seeing plus single is a growing seg

wasn't," says Mayna Fabry,

invasivethan a surgical

interested she's not sure she

finance company ()

this as an end to their per ment of the cosmetic en sonal life, they view it as a hancement market

57, of Toronto, a widow and facelift with far less recovery wants to be exch,1sively

mother of four. "People used 'time.

attached anymore.

and The Rotman SChool of Busl? ness, UniversityofToronto,

new start and want a new-re

"I find it's mostly recently

to ask me why I was so

Fabry says she "definitely

"The work I had done made

from a 2004 survey

lationship.

divorced or widowed wome.n

unhappy!"

feels more confident and

me feel good about myself and

l'l

More competitive

Some single males," says Dr. Mulholland,

This means a lot of mid-

He says they're looking for

She had the Threadlift procedure with Or. Stephen Mulholland. This is where

looks younger" since the procedure, her first.

Actively dating, she says

I'm more relaxed about getting older. I feel it has given me more time and I'm now

More alluring

? The first facelift is said to

life single people nowadays "more confidence" and a

threads with small barbs on she's now attracting more

taking a fresh lookat what I

have been performed iP.).901

are dating. Or at least explor- "more youthful look to match

the end are inserted beneath attention from men, both her want to do with my life."

on a Polish aristocrat who

ing the dating and relation- how they feel"

the skin to hook onto the

own age and younger.

-V.6.

convinced a surgeon to do it.

sih p world. And manyfind it

"A.t 40-plus they prefer to

tougher and far more com- try the less-invasive proce-

? Americans spent $12.5

petitive than they expected. dures such as Botox, FotoFa-

billion U.S. on cosmetic

After exiting long-term cials, the Pan-G, ThreadLift theirsmile is totallyconnect who is giving a seminar on also "changed the face" of procedures in 2004.

marriages or relationships and derrna fillers for deep ed to their image and is an slcin analysis at TheNewYou non-surgical face work.

formed usually in their 20s, grooves,'' he says.

excellentway to upgrade their Show.

"Botox and the fillers can ? Cosmetic procedures in the

they're shocked to find the

When they reach their sos appearance."

1'Many of my patients don't make a sad, angryface a hap U.S. have increase 700% in

dating world ruthless and and 60s,the procedures need

He adds that he finds his want a surgical facelift," she PYface," states Dr. Gidon.

competitive rather than fun to be more invasive as muscle patients' views of themselves says, "but they want to be It's an irresistible lure in

the period from 1992-2004; 90% of those procedures

and exciting. They can find tone decreases, he explains. change by gettingsuch work. more attractive andhave ra creasingly embraced by those were done on women.

it very image-based, which

Dr. La n c e l o t A. Brown "Tbey have a whole new ap diant skin.n

determined to defy the aging

undermines their self-confi- agrees that therehas been an proach to life and more con She says there's a wide va process and improve self ? Fifty-two percent of

dence, even for those 1JSed to increased demand in the past fidence."

riety of excellent procedures confidence, no matter what American women are

overcoming new challenges. fewyearsfrom 40-plus people

Dermatool gistsare also ex- to choosefrom now, plus the their age.

dissatisfied with their looks

As single, 40-plus people for enhanced dental services. periencing an unprecedent amval of Botox changed the And also land that date.

and want to be made ovar.

G

are now one of the fastest . growing demographics, the

He's a cosmetic dentist with a clinic inYorkville.

boom in recent years from 40-plus singles.

approach to non-surgicaiface work by making it easier and

valerie.gibsonitor.

The television program Extreme Makeoverhas

marketing world is gearing

"Their focus is on full-

"Alot of it is to do with the more accessible to everyone.

received 200,000

up with self-help books, fit- mouth work, especially the advances that have been

Restylane, the long-lasting For Information about The New You

applications since its debut.

AA ness equipment, skin care titanium implants that can made in treat men and pro

creams and vitamin mepts.,L \II ' ................
................

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