HOW MANY PRODUCTS DOES AMAZON CARRY?

HOW MANY PRODUCTS DOES AMAZON? CARRY?

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Amazon accounts for 1 in every 3 shopping transactions in North America today! 1

So, how many products does Amazon sell? 360pi, the leader in price and product intelligence, decided to find out.

TOP 20 CATEGORIES BY PRODUCT COUNT | AMAZON (May 2016)

The below graphic shows the top 20 categories based on number of products listed on Amazon's U.S. site, including marketplace sellers.

CELL PHONES & ACCESSORIES 82,039,731

HEALTH & PERSONAL CARE 5,534,490

OFFICE PRODUCTS 6,820,353

Girls 959,086

Men 9,770,753

Baby 434,245

Boys 851,758

Women 8,353,306

CLOTHING, SHOES & JEWELRY 33,422,437

Combination of Men, Girls, Baby, Boys, and Women Categories

INDUSTRIAL & SCIENTIFIC 21,580,526

COMPUTERS 19,274,057

SPORTS & OUTDOORS 23,997,293

COLLECTIBLES & FINE ART 16,910,968

BEAUTY 1,959,676

APPLIANCES 936,213

GROCERY & GOURMET FOOD 992,211

PET SUPPLIES 1,124,369

BABY 1,519,588

TOOLS & HOME IMPROVEMENT 11,190,076

HOME & KITCHEN 64,274,875

TOYS & GAMES 5,685,596

PATIO, LAWN & GARDEN 3,012,323

AUTOMOTIVE 16,252,715

ARTS, CRAFTS & SEWING 3,089,522

ELECTRONICS 31,604,887 ALL OTHER CATEGORIES* 2,488,848

Amazon Total Products*:

12,231,203

Amazon + Marketplace Total Products*:

353,710,754

*Excludes Books, Media, Wine, and Services. As well, this analysis also excludes product variants.

DID YOU KNOW?

According to the U.S. Census Bureau, online retail sales have surged 15.2% between the first quarter of 2015 and the first quarter of 2016.

15.2%

YEAR-OVER-YEAR SHIFTS

360pi focused on 3 categories of interest for an in-depth comparison of Amazon product counts in May 2016 relative to May 2015.**

Home & Kitchen

" The seasonally and promotionally sensitive products of Home & Kitchen were once a hallmark category for retail's mid-tier, namely department stores such as Macy's, J.C. Penney and Kohl's. Those same retailers are now struggling to compete in today's hyper-price-sensitive online landscape. This will be an interesting category to watch as " retailers make significant investments to turn the tides.2

YOY % Shift in Amazon

Product Count

-28%

YOY % Shift in Amazon Marketplace

Product Count

+54%

YOY % Shift in Amazon

Product Count

+32%

YOY % Shift in Amazon Marketplace

Product Count

+24%

Tools & Home Improvement

" Ongoing gains in home prices and sales are encouraging more homeowners to pursue larger-scale improvement projects this year compared to last with permitted projects climbing at a good pace... On the strength of these gains, the level of annual spending for remodeling and repairs is expected to reach nearly $325 billion " nationally by early next year.3

Clothing, Shoes & Jewelry

" Fashion is now the fastest growing vertical within Amazon's largest revenue source, the EGM [Electronics and Other General Merchandise] segment. Additionally, Amazon Fashion President Cathy Beaudoin disclosed Amazon " Fashion has over 40MM customers (as of Feb. '15).4

YOY % Shift in Amazon

Product Count

YOY % Shift in Amazon Marketplace

Product Count

+83%

+84%

**360pi conducted a similar Amazon product count analysis in May 2015 and every effort was made to apply the same methodology in May 2016 to provide accurate year-over-year comparisons. Please note, however, that any Amazon changes to their site design and/or category taxonomies may have inadvertently impacted this analysis.

MARKETPLACE DIVERSITY

Amazon's third-party seller community, Marketplace, was cited by CEO, Jeff Bezos, in a recent earnings release

as accounting for 50% of all units sold globally on the site and is one of Amazon's three pillars of business.5

360pi took a look at the range of brands and sellers within Amazon's U.S. marketplace and found the following:

688,690

UNIQUE BRANDS

185,025

UNIQUE SELLERS

# of Brands with more than 5,000 listed products:

4,490

7,729 # of Sellers (excluding Amazon) with

more than 5,000 listed products:

There are well over 78,000 marketplace sellers that are currently offering 100 or more various products for sale on .

DID YOU KNOW?

With just over 12.2M products carried directly, Amazon continues to rely heavily on marketplace sellers and is second to COMC in number of products listed by a wide margin.

TOP 10 AMAZON MARKETPLACE SELLERS

By Product Count

With services like FBA (Fulfilled By Amazon) and the newly added SFP (Seller Fulfilled Prime) offerings, marketplace sellers, once considered small and non-threatening by most retailers, have now upped the ante,

attracting national shopper reach with little infrastructure or operating cost.

Below we have listed the top Amazon marketplace sellers by total product count and highlighted their primary product category.

MARKETPLACE SELLERS

TOTAL PRODUCTS (2016)

PRIMARY CATEGORY

1

COMC

2

3dRose LLC

3

Shine On Products

4

Rock Bull

5

Knick Knack Gifts

6

More Fun Products

7

DataAlchemy

8

KLD Ravenswood

9

Nathan Hale Store

10 Chang Sha Xin Yi

18,213,169 3,445,956 2,742,703 2,358,407 2,157,887 2,141,585 2,135,673 2,056,469 2,052,916 2,040,204

Collectibles & Fine Art Home & Kitchen Home & Kitchen Computers Home & Kitchen Home & Kitchen

Industrial & Scienti c Home & Kitchen Home & Kitchen Electronics

DID YOU KNOW?

60% of the Top 10 Amazon marketplace sellers primarily focus on the Home & Kitchen category.

TOP 10 AMAZON MARKETPLACE SELLERS

Number of Product Categories

23 20

10

COMC

2

3dRose LLC

Shine On Products

7 5

2

4

2

2

Rock Bull

Knick Knack Gifts

More Fun DataAlchemy

KLD

Products

Ravenswood

Nathan Hale Store

Chang Sha Xin Yi

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360pi is tracking billions of data points from millions of products across thousands of retailers worldwide. To learn more about how price and product intelligence can help you, visit or contact us at info@.

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INSIGHTS OR REPORTS GENERATED BY 360pi CORPORATION ("360pi") (the "CONTENT").

1 Internet Retailer, 2016 - 2 Joleen Wroten, 2016 - hp/update/6144580393271123968 3 Chris Herbert quoted in Chicago Tribune, 2016 - 4 Bloomberg Markets, 2015 - 5 Jeffrey P. Bezos, U.S. Securities And Exchange Commission, 2016 -

360IG16_AmazonProductCount_1606b

Product Category Count

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