Jackpocket launches the ability for New Yorkers to play ...

[Pages:3]Jackpocket launches the ability for New Yorkers to play the daily Numbers (Pick 3) and Win 4 (Pick 4) representing nearly 60% of all NY Lottery sales.

April 29, 2016, 7:00 E.T. from Jackpocket

New York, April 28th, 2016 /PRNewswire/-- Jackpocket, an innovative mobile app that lets users play the NY Lottery from their phones just released a big update to support two additional lottery games. Users now have the option of playing Numbers (Pick 3) and Win 4 (Pick 4) lotteries from their phones along with the six other popular games Jackpocket supports.

Jackpocket is the first mobile app to o er Numbers/Win 4, bringing the total number of state games they support to eight within the app. Combined, Numbers & Win 4 games account for nearly 60% of all draw games played in the state of New York. This launch marks the first time in US history lottery players can play a state's daily games in any online format.

Both of New York's daily numbers games are drawn twice per day at 12:24 PM and 7:35 PM, and they give players a better chance at winning smaller prizes. Players can win up to $500 on the Numbers game and $5000 on the Win 4 game for a $1 wager. More information about these games can be found on the NY Lottery website.

To support the launch of the new daily games, Jackpocket is releasing the `Lucky Birthday' campaign to bring a fun and personal experience to the lottery. Using Facebook Connect, `Lucky Birthday' takes a user's birthday and discovers how many times and how much their birthday

combination won in the last 15 years (Example: April 17 translates to 4-1-7 & 0-4-1-7). It provides a scrollable infographic and timeline full of fun statistics to see how their birthday and zodiac sign compares to others. The most interesting statistic showcases the numbers of days it's been since their birthday has hit which gets users wondering if their birthday is due. The campaign automatically creates a personalized video that is shared with their Facebook friends to illustrate how lucky their birthday actually is.

Jackpocket's Lucky Birthday campaign where users discover how well their birthday translates to lottery winnings

Jackpocket (iOS Version 1.5.0) gives users access to new games as well as other gamification features that weren't previously available. It also includes technical improvements to make playing even smoother. Check out some of the new features o ered:

? Ability to play Numbers (Pick 3) draw games. ? Ability to play Win 4 (Pick 4) draw games. ? Improved On-Boarding Experience for Users to Register. ? Enhanced graphics and interface for app browsing and interaction. ? The ability to fund their Jackpocket account directly from their bank

or by using Bitcoin.

"Since launching Jackpocket, by far the most

requested feature has been to support the daily

games. It required us to rethink the entire user

experience and ensure lottery players would be

super comfortable playing these new game

formats. The `Lucky Birthday' campaign is just

the tip of the iceberg of what we can do to

personalize and socialize the lottery experience

for our users. "

- CEO Peter J. Sullivan III

The latest upgrade is already available for both iPhone and Android owners. Keep in mind, you can only place an order with Jackpocket if you are physically located in the state of New York.

To download Jackpocket 1.5.0. on your iPhone visit the app store HERE. If you are on an Android device, you can download the latest version from the Jackpocket website HERE.

About Jackpocket

Jackpocket is a mobile lottery app based out of Brooklyn, NY that allows users to play NY state lottery games on their phones. The new app, which launched in September 2015, currently supports eight state draw games including: Powerball, Mega Millions, Cash4Life, Take 5, NY Lottery, Pick 10, Win 4 and Numbers. Users have the option of picking their numbers manually or selecting the "Quick Pick" option to randomly select their numbers.

There are many integrations that provide further convenience in the app, such as the `Subscriptions Feature'. The `Subscriptions Feature' allows users to set their Jackpocket account to automatically make ticket plays when the jackpot reaches certain threshold amounts set by the user.

Users on Jackpocket can get their first ticket free by utilizing a promo code after downloading the app, and can buy additional tickets through the various payment methods supported in the app. Users are notified if they win so they don't have to check their numbers. Winnings up to $600 are credited directly to the user's account where they can use it for future plays or withdraw to their bank. Prizes over $600 are sent via certified mail or claimed in-person depending on the user's' preference.

Jackpocket operates as a service between the user and licensed retailer by purchasing tickets on the user's' behalf from partnered retailers using a cutting-edge technology platform.

The app hopes to expand nationally in the near future by providing its innovative technology to help other states sell lottery tickets on mobile devices.

Related Links Jackpocket Website Viral Campaign

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