Madison Avenue Business Improvement District



Madison Avenue Business Improvement District2019 ANNUAL REPORT60-86 MADISON AVENUE DISTRICT MANAGEMENT ASSOCIATION, INC.PUBLIC SAFETY ? SANITATION ? STREETSCAPESPECIAL EVENTS & PROMOTIONS ? ADVOCACYBOARD OF DIRECTORS OF THE MADISON AVENUE BUSINESS IMPROVEMENT DISTRICT as of May 2019E. William Judson, Chair, JUDSON REALTY, LLCPeter N. Armstrong, Vice Chair, 924 REALTY ASSOCIATES, LPWilliam Friedland, Treasurer, FRIEDLAND PROPERTIESGail Winston, Secretary, RICHEMONT NORTH AMERICASarah Alvarez, STRIBLING & ASSOCIATESGayle Baron, COMMUNITY BOARD 8Daniel Boulud, CAF? BOULUD and BAR PLEIADESHon. Gale Brewer, MANHATTAN BOROUGH PRESIDENTWill Brightbill, COMMUNITY BOARD 8Susan Buchbinder, (Lori Buchbinder, Alternate), BUCHBINDER AND WARREN, LLCJordan Claffey, RFR HOLDING, LLCDavid Cohen, H?TEL PLAZA ATH?N?EAndrea D’Alessandro, GEF DEVELOPMENT CORPORATIONChristina R. Davis, CENTER FOR ARCHITECTUREHon. Bill de Blasio, MAYOR OF THE CITY OF NEW YORKSteven Durels, (Elaine Anazagasty, Alternate), SL GREEN REALTY CORPDebra Fechter, DIGBY MANAGEMENT COMPANY, LLCJed Garfield, LESLIE J. GARFIELD AND CO., INCAndrea Gaudet, (Stacey DeGroot, Alternate), CHANELIsabelle Hogan, THE MARKMichele Iannello, (Debra Martinez, Alternate), VORNADO REALTY TRUSTJulianne Jaffe, JJ MARCOElie Kik, THE CARLYLEDavid J. Koeppel, 35 EAST 75th STREET CORPORATIONHeiko Kuenstle, THE LOWELLIvan Lustig, (Andrea Baumann Lustig, Alternate), RESIDENTPeter Malachi (Addysen Clark, Alternate), HERM?S OF PARISMaria Giulia Maramotti, MAX MARAThomas C. Martyn, JP MORGAN PRIVATE BANKHon. Keith Powers, NYC COUNCILMEMBERGerald Pozniak, JEEVES NEW YORKMarianne Rosenberg, ROSENBERG & CO.Amy Roth, (Jane Carey, Alternate), WHITNEY MUSEUM OF AMERICAN ARTThomas P. Schuler (Frances Escano Nunez, Alternate), METROPOLITAN MUSEUM OF ARTJohn Sheehan, HSBC BANK USA, NATimothy Slaby, BARNEYS NEW YORKHon. Scott Stringer, COMPTROLLER OF THE CITY OF NEW YORKBrian Twomey, THE SURREYSTAFF OF THE MADISON AVENUE BIDMatthew A. Bauer, PhD, PresidentJohn P. Hunt, Vice President for OperationsMamadou Sene, Assistant Director of OperationsPUBLIC SAFETY TEAMAlfred Ervin, SergeantAbdul Ali III, SergeantCompton Van Cooten, SergeantJamiu Belllo, OfficerAnthony Drayton, OfficerPearl Floy,Officer / Operations DispatcherTyrone Freeman, OfficerJermel Hardimon, OfficerDavid Hoyt, OfficerDawud Samia, OfficerFerrar Stokes, OfficerRalph Vilain, OfficerGLEAM TEAM(employees of The Doe Fund)Khalifa A. Ndiaye, SupervisorJames Fulton, SupervisorRahdel Sharbaan, SupervisorRashay BreedenQuentin DowningCharles HighsmithKevin JohnsonMichael LeardoColton ReedMark ReedIsaac WilderMessage from the Chairman & PresidentDear Friends, The common refrain that we hear from new businesses opening on Madison Avenue is they have moved here to be close to their leading clients. Indeed, while we are the largest luxury shopping destination in North America and host visitors from throughout the world, at heart we are the crossroads of the Upper East Side ecosystem. New York’s leading social events are planned by Upper East Siders in our restaurants, and their patrons are clothed in our boutiques and coiffed in our salons. These events are often hosted at our hotels, and the looks worn at these galas are later consigned at our resale boutiques. What makes Madison Avenue attractive for visitors is that they have an opportunity to engage with real New Yorkers in the calm and stylish community that they call home.It is our honor to present you with this FY 2019 Annual Report of the Madison Avenue BID. The BID is led by a Board of volunteers representing the property owners, businesses, residents and elected officials of our district. The Board meets regularly to examine and refine our programming so that it meets the changing needs of our membership. What remains steadfast is the work of the women and men that wear the Madison Avenue BID uniform – our Public Safety Officers and our Gleam Team. These dedicated individuals patrol and maintain our public spaces in all weather conditions, and are often the first representatives of the Avenue that visitors meet. We thank them for their service.The Madison Avenue BID is a public-private partnership, and works closely with city government. We thank Mayor de Blasio, Comptroller Stringer, Borough President Brewer and Council Member Powers for their efforts. We would also like to thank the NYC Department of Small Business Services for their guidance and the many city agencies that we interact with daily to assist our constituents.Your thoughts and suggestions are always welcome. Please feel free to contact us at 212-861-2055 or at information@ with your comments and questions.Public SafetyThe public safety officers of the Madison Avenue BID aid the NYPD in deterring crime and improving the sense of personal safety for all who live, visit or work on Madison Avenue. Our uniformed, state-licensed and highly trained officers also act as ambassadors for Madison Avenue, providing directions and other assistance to pedestrians. In the past twelve months, pedestrians on Madison Avenue made 19,463 requests for assistance from our uniformed personnel. Our public safety officers are on patrol from 9:00am to 7:00pm, seven days per week, 365 days per year. Each officer is in constant contact with the BID’s dispatcher, who can quickly reach the NYPD. We provide businesses with decals marked with our Security Hotline number (212) 288-5959, and encourage them to contact us with requests for assistance. The BID co-hosted an annual Holiday Safety Seminar with the 19th Precinct, and is working closely with the precincts Neighborhood Coordination Officers.Gleam Team Sanitation ServiceThe Madison Avenue BID’s Gleam Team supplements the services of the NYC Department of Sanitation by assisting property owners and merchants in maintaining an environment free of litter and graffiti. Seven days per week, our crew sweeps the District’s sidewalks and curbs, lines our trash receptacles, empties full trashcans, and places full liners on the curb for pickup. In the colder months, the Gleam Team removes snow from crosswalks, bus stops and fire hydrants.In the past year, the Gleam Team collected approximately 102,200 bags of trash from Madison Avenue. In addition, during this period the Gleam team removed graffiti, stickers and flyers on 4,342 occasions. Many constituents took advantage of the free sidewalk power washing service offered by the BID free of charge.Special EventsABT on Madison Avenue, September: Twelve businesses participated in this fundraising event celebrating the American Ballet Theatre’s 2018 Fall Season at Lincoln Center. Participating retailers displayed ABT costumes and memorabilia in their windows, and hosted an opening night reception featuring dancers as well as ABT staff & supporters. The event culminated in a public dance class on Madison Avenue for children 4-12 where kids learned choreography from Jerome Robbins’ Fancy Free. At the conclusion of the event, kids enjoyed a curtain call at participating boutiques as they collected flowers for a celebratory bouquet.Obsessorize on Madison Avenue, October: “Obsessorize” was a month-long celebration of art & style, running from October 4 to November 11, 2018. Timed to coincide with Marie Claire’s October 2018 issue, 40 participating stores within the BID brought to life the intersection of art and shopping via a 3D experience in stores and on the sidewalk. The festivities kicked off with an opening night shopping event and the unveiling of the latest School of Visual Arts (SVA) public art installation on Madison. A VIP Breakfast on “Art & Style” was hosted by Marie Claire and the BID featuring Accessories Council president Karen Giberson, Marie Claire Accessories Director Julia Gall, and Kevin O’Callaghan, SVA 3-D Design Chairman. The School of Visual Arts “Obsessorize” Public Art Exhibition on Madison Avenue showcased insta-worthy student-designed sculptures taking inspiration from past decades of iconic accessories. 32nd.Annual Miracle on Madison Avenue, December: 75 businesses took part our annual holiday event benefiting the pediatric programs of The Society of Memorial Sloan Kettering Cancer Center. The event was promoted in advertising in The New York Times, AVENUE, WCBS-AM, ESPN radio and WBLS. We expanded the balloon campaign that so vibrantly and distinctly marked all the retailers on Madison Avenue that are taking part in the initiative. We also featured five teams of holiday carolers and an appearance by Santa!Madison Street to Madison Avenue Lunar New Year Celebration, February: Hundreds of visitors placed a red ribbon with their wishes for the New Year on our red ornamental lantern-festooned Wishing Tree at Madison Avenue & East 63 Street. Those placing ribbons on the tree received a red envelope containing special offers from participating retailers. To support the event, the BID hired Chinese social media KOL’s LeeInNYC (for the NYC-based Chinese market) and Suphy Liu (a top 10 Chinese travel KOL to focus on the Mainland Chinese market). In addition, NYC & Company KOLs visited the Wishing Tree and posted about it as well. Our event was hosted in partnership with our neighboring BIDs and the Bund Association in Shanghai.Madison Avenue Gallery Walk, April: Forty-nine participating galleries presented over sixty artist and curator talks and tours. ARTnews hosted the event and promoted it via its online and print channels.Madison Avenue High Fashion & Historic Preservation, May: The BID saluted NYCxDesign through a series of public architectural walking tours of Madison Avenue held in partnership with AIA New York, and partnered with Galerie magazine on a VIP panel discussion focusing on preservation & contemporary design on Madison Avenue. The event culminated with “Hemlines from Skylines”, an outdoor exhibition by SVA of fashion sculptures inspired by landmark buildings.Madison Avenue Watch Week, June: Nine watch brands participated in this annual showcase of the newest collections. The Wall Street Journal sponsored the event, which featured a Collector’s Breakfast & tour supported by Assouline and Compass. Communications & Social MediaWhitewallerThanks to our ongoing partnership with this cultural magazine, special Madison Avenue sections appeared in the issues tied to The Salon Art + Design event in the fall, and the Frieze New York & TEFAF shows in the spring.Google AdWordsThe BID launched an ongoing program of online advertising through Google’s Ad Grants program for non-profits, and developed a promotional video with and on YouTube.Social MediaThe BID posts information on behalf of Madison Avenue retailers on our social media platforms (@MadisonAveBID), and maintains the Madison Avenue TripAdvisor page. The BID manages the official multi-lingual website of the district, which includes an interactive map, a job board and listings for all businesses.Tourism ProgramsVirtuosoMadison Avenue has the distinction of being a “Preferred Shopping Destination” of the Virtuoso worldwide network of luxury travel advisors, the only district with this designation in New York City. Eighty Madison Avenue businesses are participating in our Madison Avenue Preferred Privileges program, which provides special amenities and experiences for visitors booked through Virtuoso and other luxury travel agencies. The BID participated in a variety of familiarization tours for both journalists and travel agents introducing the Preferred Privileges Program organized by NYC & Company.China-focused PromotionThe BID created China-based portal for Madison Avenue () on popular tourism website. We also created a WeChat Mini program that enables visitors to create custom itineraries. We hosted networking events for our members and tour operators focusing on the Chinese visitor market, and presented our programming with NYC & Company at the ILTM luxury travel show in Shanghai. The BID entered an agreement with VISA China to promote Madison Avenue to their premium card holders. The BID worked with one of leading Chinese tourism KOL’s to create a Madison Avenue video that was shown on her popular social media sites. We participated in Hainan Airlines and United Airlines and shopping sweepstakes programs for Chinese residents. We are posting on the official Madison Avenue WeChat and Weibo accounts. The BID also worked with retailers to accept the WeChatPay and AliPay payment systems, and partnered with Jeenie to provide translation services for our members. New York City Association of Hotel ConciergesThe BID is a corporate member of the Association, and with In New York/Where Traveler, hosted a “Meet the Concierge” seminar.Madison Avenue Map & GuideThe BID distributed Madison Avenue’s official multi-lingual map and guide to hotel concierges and via our sidewalk newspaper & information racks.BeautificationHoliday DecorationThe BID expanded its holiday season illuminated snowflake displays, and reprised its member-supported street tree lighting program at nearly sixty locations throughout the district.Tree Well Improvement ProgramWe revamped our member-supported tree well flower-planting program with new locations, and continue to mulch all Madison Avenue tree wells. Additional Beatification ProgramsThe BID’s award-winning modular newspaper rack program continues to serve as a model for New York City, and our lamp pole banner program promotes BID and member special events. We are working closely with the Parks Department to replace trees destroyed by the fall 2018 Nor’easter.Constituent ServicesMonthly Madison Avenue MixersThe BID’s monthly mixers offer Madison Avenue managers and sales associates a great opportunity to build business-to-business referrals, and learn more about what is happening on Madison Avenue. Thank you to Aesop, Apple, Christofle, Diptyque, kate spade new york, La Boutique Resale, Madewell, NARS, Nespresso and Stella McCartney for hosting in the past year.International Business NetworksIn October, the BID took part in the Walpole Group’s trade mission to New York, showcasing British luxury brands. In December, we held an event showcasing promotional opportunities for French-based businesses with the French Embassy in the United States. In January, the BID co-hosted a networking event for Italian-based businesses at the Italian Trade Commission with All About Italy magazine. FISCAL REPORTWilliam Friedland, Treasurer & Finance Committee ChairDebra Fechter, Audit Committee ChairThe Board of Directors has continued its practice of conservative fiscal management. The BID’s Finance Committee meets quarterly to review activities and expenses, provide oversight and plan our fiscal strategy to ensure that the BID meets its operational goals and objectives. The BID’s Audit Committee reviews and selects an independent auditor for the Corporation; reviews with the independent auditor the scope and planning of the audit prior to its commencement; and, upon completion of the audit, reviews and discusses with the independent auditor any material risk and weaknesses in internal controls identified by the auditor, any restrictions placed on the auditor’s activities or access to information; any significant disagreements between the auditor and the Corporation’s management; and the adequacy of the Corporation’s accounting and financial reporting processes. The Audit Committee also annually considers the performance and independence of the auditor; reviews the financial controls developed and implemented by the President and other employees of the Corporation, and receives and makes recommendations to the Board regarding conflicts of interest reported pursuant to the Corporation’s conflict of interest policy. The NYC Department of Small Business Services sets standards for our fiscal management procedures. If you would like a complete copy of the BID’s audited financial statements, or additional information on procurement policies and current contracts, please feel free to contact the BID office. The BID has 139 registered members.Skody Scot & Company, CPAs, P.C.520 Eighth Avenue, Suite 2200, New York, NY 10018(T) 212-967-1100 ? (F) 212-967-2002 Independent Auditors ReportTo: The Board of Directors of 60-86 Madison Avenue District Management Association, Inc.We have audited the accompanying financial statements of 60-86 Madison Avenue District Management Association, Inc. (a nonprofit organization), which comprise the statements of financial position as of June 30, 2018 and 2017, and the related statements of activities and cash flows for the years then ended, and the related notes to the financial statements.Management’s Responsibility for the Financial Statements Management is responsible for the preparation and fair presentation of these financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of financial statements that are free from material misstatement, whether due to fraud or error.Auditor’s ResponsibilityOur responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. Accordingly, we express no such opinion. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the financial statements.We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.OpinionIn our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of 60-86 Madison Avenue District Management Association, Inc. as of June 30, 2018 and 2017, and the changes in its net assets and its cash flows for the years then ended in accordance with accounting principles generally accepted in the United States of America.20182017STATEMENTS OF FINANCIAL POSITIONJune 30, 2017 and 2016ASSETSCash $333,273 $449,814Program revenue receivable 12,902123,342Property and equipment, net 371,015 173,098Prepaid expenses and other assets 47,770 53,073Total assets $764,960 $799,327LIABILITIES AND NET ASSETSLiabilities:Accrued expenses $230,827 $227,294Total liabilities 230,827227,294Net Assets:Unrestricted 534,133 572,033Temporarily restricted _ _Permanently restricted _ _Total net assets 534,133572,033Total liabilities and net assets $764,960 $799,327STATEMENTS OF ACTIVITIESJune 30, 2017 and 2016Support and Revenues:Unrestricted:Assessment revenue $1,757,000 $1,757,000Contributions in-kind 291,500311.325Contributions 5.000 4,161Program service revenue 148,681 132,481Interest Income 574820Total support and revenues 2,202,7552,205,787Expenses:Program Expenses:Marketing and promotion 610,568 645,317Security 766,147 717,492Sanitation 467,377 433,165Community services 74,555 18,639Public improvements 100,222 93,534Total program expenses 2,018,869 1,908,147Management and general 208,456 316,073Fundraising 13,330 11,478Total expenses 2,240,655 2,235,698Increase/(Decrease) in Net Assets:Unrestricted (37,900) (29,911)Temporarily restricted _ _Permanently restricted _ _Increase/(decrease) in net assets (37,900) (29,911)Net assets, beginning of year 572,033 601,944Net assets, end of year $534,133 $572,033MADISON AVENUE BIDOPERATING BUDGETFiscal Year 2020Approved by the Board of Directors on May 1, 2019 Admin & FY2019Develop.SecuritySanitationPromotionCapital ImprTotalTotalREVENUE:Assessment Revenue $ 2,022,000.00 $ 1,907,000.00 Interest Income $ 700.00 $ 700.00 In-Kind Promotions Contributions $ 250,000.00 $ 250,000.00 Program Contributions $ - $ - Program Service Revenue $ 119,100.00 $ 121,600.00 Community Service Contributions $ 2,500.00 $ 2,500.00 TOTAL REVENUE $ 2,394,300.00 $ 2,281,800.00 EXPENSES: PROGRAM EXPENSES: Total Personnel Costs $ 142,060.58 $ 704,575.00 $ 524,747.08 $ 168,984.00 $ 39,442.00 $ 1,579,808.66 $ 1,617,948.77 Direct CostsProgram Equipment $ - $ 5,000.00 $ - $ - $ - $ 5,000.00 $ 5,000.00 Program Supplies $ - $ 26,000.00 $ - $ 5,000.00 $ - $ 31,000.00 $ 45,000.00 Program Expenses $ - $ - $ - $ 80,000.00 $ - $ 80,000.00 $ 82,500.00 Legal Expenses $ - $ 10,000.00 $ - $ 2,000.00 $ 12,000.00 $ 12,000.00 Newsbox Maintenance Expenses $ - $ - $ - $ - $ 26,000.00 $ 26,000.00 $ 26,000.00 Newbox Publisher Relations $ - $ - $ - $ - $ 7,800.00 $ 7,800.00 $ 7,800.00 Treewell Improvement Program $ - $ - $ - $ - $ 25,500.00 $ 25,500.00 $ 25,500.00 Holiday Decorations $ - $ - $ - $ 62,425.00 $ - $ 62,425.00 $ 62,425.00 In-Kind Expenses $ - $ - $ - $ 250,000.00 $ - $ 250,000.00 $ 250,000.00 Community Service $ - $ - $ - $ 2,500.00 $ - $ 2,500.00 $ 2,500.00 Liability Insurance $ - $ 32,800.00 $ - $ - $ - $ 32,800.00 $ 32,000.00 Total Direct Costs $ - $ 73,800.00 $ - $ 401,925.00 $ 59,300.00 $ 535,025.00 $ 550,725.00 TOTAL PROGRAM EXPENSES $ 142,060.58 $ 778,375.00 $ 524,747.08 $ 570,909.00 $ 98,742.00 $ 2,114,833.66 $ 2,168,673.77 GENERAL OPERATING:Rent and Utilities $ 192,000.00 $ 23,000.00 Messengers and Postage $ 3,400.00 $ 3,400.00 Office Supplies $ 8,000.00 $ 8,000.00 Office Expense $ 9,000.00 $ 9,000.00 Office Equipment/Depreciation $ 5,500.00 $ 5,500.00 Telephone $ 7,700.00 $ 7,700.00 Insurance $ 7,500.00 $ 6,250.00 Interest $ 50.00 $ 50.00 Maintenance $ 2,200.00 $ 2,200.00 Professional Fees $ 25,000.00 $ 30,000.00 Printing $ 7,200.00 $ 7,200.00 Meeting Expenses, Travel and Conferences $ 5,500.00 $ 5,500.00 TOTAL GENERAL OPERATING $ 273,050.00 $ 107,800.00 Expense Contingency $ 2,000.00 $ 2,000.00 $ 1,000.00 $ 1,000.00 $ 6,000.00 $ 5,000.00 TOTAL EXPENSES $ 142,060.58 $ 780,375.00 $ 526,747.08 $ 571,909.00 $ 99,742.00 $ 2,393,883.66 $ 2,281,473.77 EXCESS REVENUE OVER EXPENSES $ 416.34 $ 326.23 The BID extends from East 57th Street to East 86th Street on Madison Avenue, as well as the commercial areas of its adjacent side streets. The district includes approximately 250 buildings and 800 businesses, and features some of the world’s most celebrated boutiques, restaurants, hotels, galleries and residences.Madison Avenue Business Improvement District29 East 61st Street, 3rd Floor, New York, NY 10065Phone (212) 861-2055 Fax (212) 861-7838information@ The BID operates a Public Safety and Sanitation Hotline for its members.9:00AM to 7:00PM. Seven days a week. 365 days a year.Help is never more than a phone call away. (212) 288-5959 ................
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