Chapter 9—Product Concepts
a. market-share-oriented b. operations-oriented c. revenue-oriented d. patronage-oriented e. break-even ANS: C. Revenue-oriented objectives require calculations of income and costs, which can be difficult for many services. PTS: 1 REF: 165 OBJ: 11-4 TYPE: Comp TOP: AACSB Reflective Thinking | … ................
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