PlayNetworkAnnounces,New,Music,and,Entertainment,Media ...
[Pages:2]
PlayNetwork
Announces
New
Music
and
Entertainment
Media
Platform
Starbucks
and
NYX
Cosmetics
among
first
clients
Seattle,
WA,
March
30,
2016
?
Today
PlayNetwork
announced
the
first
completely
modern
media
platform
that
evolves
how
forward--thinking
retail
brands
use
music,
video
and
new
technology
to
increase
employee
and
consumer
engagement,
connect
commercial
and
consumer
music
platforms
and
changes
the
way
people
discover,
share
and
take--away
music
store,
online,
through
social
media
and
mobile
devices.
"Music
and
entertainment
media
are
critical
to
creating
and
delivering
a
complete
brand
experience,
"said
Craig
Hubbell,
CEO
of
PlayNetwork.
"Brands
are
looking
to
the
power
of
music
and
other
forms
of
emotional
content
as
part
of
their
core
brand
identity."
Starbucks
is
one
of
the
first
brands
to
leverage
PlayNetwork's
entertainment
media
platform
in
more
than
7,500
US
stores.
To
further
increase
both
customer
and
employee
engagement,
Starbucks
can
now
enable
partners
(employees)
to
select
in--store
playlists
and
provide
a
uniquely
curated
listening
experience
for
customers.
"For
decades,
music
has
played
a
pivotal
role
in
our
stores,"
said
Matthew
Guiste,
Starbucks
Vice
President,
In--Store
&
Partner
Digital
Products.
"Through
our
relationship
with
PlayNetwork,
we're
able
to
ensure
we
remain
at
the
forefront
of
how
to
integrate
music
into
our
retail
environment
and
our
mobile
ecosystem."
NYX
Cosmetics
is
another
example
of
an
innovative
brand
creating
new
ways
for
consumers
to
explore
and
experience
their
products.
With
the
launch
of
the
world's
first
digitally--enabled
NYX
Professional
Makeup
stores,
NYX
is
bringing
the
passion
and
innovation
of
the
global,
digitally--savvy
beauty
community
into
a
brick
and
mortar
environment.
To
bring
the
energy
of
their
online
experience
into
the
retail
space,
NYX
chose
PlayNetwork
to
curate
their
in--store
music
and
digitally
showcase
the
brand
via
wayfinders
and
large
format
displays
located
in
store
windows
and
interiors
across
the
US
and
Canada.
"The
interactive
and
digitally
inspired
approach
to
NYX
Professional
Makeup
stores
is
relevant
and
timely
for
consumers
and
retail
staff,
"said
Nathalie
Kristo,
NYX
Cosmetics
Senior
VP
of
Marketing
&
Global
Business.
"Through
PlayNetwork's
partnership,
we
are
able
to
bring
the
colorful,
creative
world
of
NYX
to
life
through
a
highly
digitized,
dynamic
and
energetic
retail
environment."
From
retail
and
dining,
to
hospitality,
healthcare
and
finance,
PlayNetwork's
expertise
in
music
curation,
original
content
and
global
licensing
combined
with
digital
apps,
APIs,
flexible
delivery
options
and
strategic
partners
help
brands
elevate
their
customer
experiences.
Added
to
the
existing
content
services
provided
by
PlayNetwork,
brands
can
now:
?
Establish
standards
for
entertainment
media
that
align
with
a
company's
brand
identity.
?
Create
sustainable
content
publishing
cycles
that
align
internal
teams
and
unify
content
marketing
programs,
brand
campaigns,
environments
and
online
properties.
?
Connect
in--store,
digital,
mobile
and
live
experiences.
?
Gain
behavioral
insights
into
audiences,
allowing
for
better
personalization
and
localization.
?
Empower
employees
to
shape
the
store
experience
within
their
branded
playlist.
8727 148th Ave NE Redmond, WA 98052 ? 1.888.567.PLAY (7529)
About
PlayNetwork
PlayNetwork
helps
brands
use
music
and
entertainment
media
to
enhance
customer
experience,
in--store
and
beyond.
These
experiences
add
emotional
interaction
points
that
increase
engagement
with
consumers
and
influence
lifetime
value.
Clients
work
with
PlayNetwork
for
custom
music
and
media
supervision,
audio/visual
systems
engineering
and
installation,
branded
entertainment
campaigns,
technology
and
software
development,
global
music
and
content
licensing,
original
video
and
motion
graphics,
in--store
and
on--hold
messaging,
advertising
networks,
and
more.
They
partner
with
over
400+
brands
across
110,000+
locations
in
120+
countries,
reaching
more
than
100
million
people
every
day.
For
more
information,
visit
.
2
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