Organic Industry Structure

Organic Industry

Structure:

Private Label Brands

Central Market

2005

H.E. Butt

#14

Central Market

1994

Fresh Fare

April 2003

Kroger

#2

2002 Naturally Preferred

Costco

#3

Tree of Life

(Netherlands)

Kirkland Signature

Organic Baby

United Natural Foods

Nature's Best

May 2006

Old Wessex

Supervalu

#5

Grateful Harvest

Woodstock Farms

Sobeys

#13

July 2007

Sunflower Market

January 2006

Compliments Organic 2006

2002

365 Organic

Meijer Organics March 2007

President's Choice 2000

Safeway Select

Meijer

#12

Loblaw's

#6

Safeway

#4

Wild Oats

Organic*

Wild Oats

#63

Whole Foods

#23

2003 Whole Kids

2003

Authentic Food Artisan

Good Life Food

2004

Melissa's

Trader Joe's

#27

Topco

Publix

2002

#8

Full Circle**

2007

Greenwise Market

2005 Lifestyle

December 2005

O Organics

Target

September 2006

Sam's Wal-Mart

Club

#1

January 2006

April 2006

Ahold (Netherlands)

#7

September 2006

Nature's Promise

September 2004

Phil Howard, Assistant Professor

Archer Farms

Member's Mart

Parent's Choice

Great Value

Dept. of Community, Agriculture, Recreation

and Resource Studies

*Wild Oats private label is also sold by Ahold (#7, which includes Giant, Stop & Shop, and Peapod), Pathmark (#31), and Price Chopper (#38).

Michigan State University

**Full Circle is sold at 23 supermarket chains that are cooperative members of Topco.

Hy-Vee

#25

Greenwise

Supermarket+

Specialty Chain

Wholesale Club

Distributor

+ Numbers refer to rank in retail sales

according to Supermarket News,

2007

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