Advertising Rates and Information - The Portsmouth Herald

2016

Advertising Rates and Information

PORTSMOUTH HERALD ? FOSTER'S DAILY DEMOCRAT ? SEACOAST SUNDAY ROCHESTER TIMES ? HAMPTON UNION ? EXETER NEWS-LETTER

YORK COUNTY COAST STAR ? THE YORK WEEKLY ? SANFORD NEWS EDGE MAGAZINE ? ? ? LIMELIGHT DEALS

Seacoast Media Group is not just a local newspaper company, but a community information franchise where the stories are told and achievements are celebrated. Spanning its communities from paper to online portal, The Portsmouth Herald, Foster's Daily Democrat, Seacoast Sunday, Seacoastonline. com, and the rest of our family of products provide the content to explain the events, set the agenda and start the shopping list.

2016

SMG

Distribution

Dominant coverage of the Seacoast, Southern Maine and Tri-Cities.

WOLFEBORO

BROOKFIELD WAKEFIELD

ALTON

MIDDLETON

NEW DURHAM

MILTON

FARMINGTON

LIMERICK

SHAPLEIGH

WATERBORO

ACTON LEBANON

ALFRED SANFORD

VT NH ME

Portland

Manchester

53 MILES

Portsmouth

MA

55 MILES

Boston

LYMAN

SACO

OLD ORCHARD BEACH

BIDDEFORD ARUNDEL

KENNEBUNK

KENNEBUNKPORT

NORTH BERWICK

STRAFFORD

ROCHESTER

BERWICK

WELLS

NORTHWOOD

BARRINGTON

SOMERSWORTH

SOUTH BERWICK

ROLLINSFORD

OGUNQUIT

MADBURY

DOVER

YORK

NOTTINGHAM

LEE

DURHAM

ELIOT

NEWINGTON

KITTERY KITTERY POINT

EPPING

NEWMARKET

PORTSMOUTH

NEWFIELDS

GREENLAND

STRATHAM RYE

EXETER BRENTWOOD

NORTH HAMPTON

NEW CASTLE

KENSINGTON

HAMPTON

EAST KINGSTON HAMPTON FALLS

SEABROOK SOUTH HAMPTON

Seacoast Sunday

published Sundays 65,703 readership

York County Coast Star

published Thursdays 9,531 readership

The York Weekly

published Wednesdays 4,544 readership

Portsmouth Herald

published Mon. ? Sat. 26,952 readership

Hampton Union

published Fridays 7,738 readership

Exeter News-Letter

published Fridays 9,063 readership

Foster's Daily Democrat

published Mon. ? Sat. 25,342 readership

Rochester Times

published Thursdays 31,200 readership

Sanford News

published Thursdays 5,525 readership

Guidelines

PAYMENT POLICY ? To qualify for contract discounts, advertisers must not have an outstanding balance due for over 60 days. No advertising will be accepted from any advertiser whose balance exceeds 60 days. Accounts 15 days and older are subject to 2% interest per month, 24% per year. Advertisers are responsible for all contracted spending or insertions. Performance will be assessed at the end of the contract period. A credit rebate may be issued or the account will be charged, based on the actual contract level/revenue achieved, according to the published rate card.

CREATIVE SOLUTIONS AD CREATION CHARGE ?

Page Size

New & Pickup ads with greater than 25% of changes will be charged the following flat fee per buy

Pickup ads with less than 25% of changes will be charged the following flat fee per buy

Double-Truck $100.00

$15.00

Full Page

$60.00

$20.00

Half Page

$40.00

$15.00

Quarter Page $30.00

$10.00

Other Size

$15.00

$10.00

Digital

$25.00

$15.00

Each client will receive a maximum of two (2) proofs. Clients requesting additional proofs may be charged an additional $10.00 per proof. Copy changes on proofs must be provided a minimum of 4 hours prior to deadline.

COMMISSIONABLE DISCOUNTS ? All rates are net. Commissionable discounts must be approved prior to publication by the Director of Advertising.

COPY ? All advertising is accepted subject to approval of the Publisher, who reserves the right to revise or reject any questionable advertisements at any time.

CORRECTION POLICIES ? SMG assumes no liability for omission of advertisements. Errors in content must be brought to the sales representative's attention immediately following the first insertion date. We will make good in space or credit only for the portion of the ad that is incorrect.

CANCELLATIONS ? After the printed deadline, cancellations are not accepted. Cancellations after deadline are subject to full charge of the space reserved.

POSITION REQUESTS ? SMG will try to meet position requests; requests are not guaranteed. Guaranteed positioning can be purchased at a 25% premium. Subject to availability.

NON PUBLISHING HOLIDAYS ? Christmas and New Year's Day.

Cash, check or credit cards accepted. Ask your Account Executive for a credit application if you would like to establish an account with us.

Rates and deadlines are subject to change.

print specifications

RETAIL RATES are based on a six column format. A full page is six columns wide by 20.5 inches deep for a total of 123 inches. Advertisements over 19.5 inches deep will be charged full column depth. The smallest ad we accept is one column by two inches. Quarter inch increments can be used for depth. An ad occupying two full pages plus the column between pages (a double truck) is charged for 266.5 inches (13 columns by 20.5 inches). Special sections are often formatted in a tabloid or booklet. Tabloid rates are based on five columns. A full tab page is five columns wide by 11 inches.

CLASSIFIED RATES are based on a nine column format. A full page is nine columns by 20.5 inches deep for a total of 184.5 inches.

MEDIA REQUIREMENTS For electronic files, a PDF (Adobe Portable Document Format) is strongly suggested. Files must be print optimized with all fonts embedded. For additional acceptable electronic file formats, call your advertising representative or visit .

ELECTRONIC TRANSFER Email: adreps@ AdSEND Code: NHPOR

RETAIL COLUMN WIDTHS 1 column = 1.697 inches 2 columns = 3.533 inches 3 columns = 5.368 inches 4 columns = 7.204 inches 5 columns = 9.04 inches 6 columns = 10.875 inches

EDGE AD SIZES

WIDTH

full page

9.75"

half page (V) 4.813"

half page (H) 9.75"

quarter page 4.813"

eighth page 4.813"

sixteenth page 2.344"

DEPTH

12.25" 12.25" 6" 6" 2.9" 2.9"

CLASSIFIED COLUMN WIDTHS 1 column = 1.146 inches 2 columns = 2.362 inches 3 columns = 3.578 inches 4 columns = 4.794 inches 5 columns = 6.01 inches 6 columns = 7.226 inches 7 columns = 8.442 inches 8 columns = 9.658 inches 9 columns = 10.875 inches

MANAGEMENT TEAM: Publisher ? John Tabor Executive Editor ? Howard Altschiller Circulation Director ? Dennis Thompson Advertising Director ? Andrew Chernoff Advertising Sales Manager ? Mike Swiderski Classified Manager ? Sandra Titus Creative Services Manager ? Therese SanSoucie Digital Advertising Manager ? Peter Ross

OUR OFFICES ARE LOCATED AT: 111 New Hampshire Ave., Portsmouth, NH 03801 Phone: (800) 439-0303 Fax: (603) 427-0550

11 Main Street, Dover, NH 03820 Phone: (603) 742-4455

OFFICE HOURS: Monday - Friday 8am - 5pm

2016

SMG

Retail

Rates

OPEN RATES (PCI)

One Daily One Sunday One Sunday+ME Any NH Weekly** Any ME Weekly All NH Weeklies All ME Weeklies

$24.19 $39.14 $49.64 $13.19 $15.64 $31.38 $20.64

One Daily +1 weekly One Daily +2 weeklies One Daily +3 weeklies One Daily +4 weeklies One Daily +5 weeklies One Daily +6 weeklies

$29.19 $34.19 $39.19 $44.19 $49.19 $54.19

Two Dailies Two Dailies +1 weekly Two Dailies +2 weeklies Two Dailies +3 weeklies Two Dailies +4 weeklies Two Dailies +5 weeklies Two Dailies +6 weeklies

$34.12 $37.62 $41.12 $44.62 $48.12 $51.62 $55.12

DOLLAR VOLUME

Annually 2,500-5k 5,001-10k 10,001-25k 25,001-50k 50,001-75k 75,001-100k 100,001-135k 135,001-175k 175,001-210k

Discount 10% 15% 20% 25% 30% 35% 40% 50% 60%

*Frequency discount +3% per buy added, must run same week.

**HU/EN is forced buy. ***Legals are not eligible for

combination rates.

Add color for an additional 15% of the cost of the ad.

Add a Weekly: 2 Daily Buy/Sunday, add each weekly for $3.50 pci 1 Daily Buy, add each weekly for $5 pci

Non-profit advertisers billed at $25,000 DV level. Additional Ad Enhance charge up to $15 may apply to price of ad

deadlines

PUBLICATION (DAY) Portsmouth Herald, Foster's Daily Democrat (MON) Portsmouth Herald, Foster's Daily Democrat (TUES) Portsmouth Herald, Foster's Daily Democrat (WED) York Weekly (WED) York County Coast Star and York Weekly classified display (WED & THURS) Portsmouth Herald, Foster's Daily Democrat (THURS) York County Coast Star (THURS) Sanford News (THURS) Rochester Times (THURS) Edge Magazine (THURS) Portsmouth Herald, Hampton Union, Exeter News-Letter, Foster's Daily Democrat (FRI) Portsmouth Herald, Foster's Daily Democrat (SAT) Seacoast Sunday (SUN)

Seacoast Funday (TV LISTINGS AND COMICS)

Beachcomber Magazine (FRI, SEASONAL MAY ? SEPT)

DEADLINE Thursday, 4:30pm Friday, 4pm Monday, 4:30pm Monday, noon

Monday, noon Tuesday, 4:30pm Monday, 4:30pm Monday, 4:30pm Monday, 4:30pm Thursday, 3pm

Wednesday, 4:30pm Thursday, 4:30pm Wednesday, 4:30pm, retail & class display Two Tuesdays prior to publication, 4:30pm Tuesday, 12pm

advertising

Tips

HOW DOES YOUR CONSUMER SHOP?

Media consumption is fragmented today. Make sure you're putting your ad in the right place.

HOW OFTEN SHOULD YOU ADVERTISE?

This depends upon several key points. How thin is your market? How often is the product purchased? How much competition do you have? Other variables include:

IS IT A NEW PRODUCT OR SERVICE?

A new product or service will require a high frequency to build awareness.

IS IT A NEW CAMPAIGN?

To establish awareness of a new campaign, a higher level of frequency is required. However, an ongoing campaign can use a lower frequency level since it is a "reminder."

IS THE STORE OR SERVICE DOMINANT IN ITS CATEGORY?

A brand that is dominant in its category might require less frequency due to existing higher consumer acceptance levels and a generally higher level of awareness. Consequently, a minor brand will require a higher level of frequency to establish its market position.

BRAND LOYALTY.

The higher the brand loyalty in purchasing the product or service on the part of the public, the lower the frequency requirements.

COMPETITIVE STANCE IN THE MARKETPLACE.

If the determination is made to meet or beat the competition in the market, then higher frequency is probably needed. Remember that the higher the level of competitive advertising in the market, the higher the frequency required to maintain a share of the voice.

2016

SMG

Special

Advertising

premium placement

Rates ? Price per ad, per insertion. These rates are flat. No other discounts apply.

13 Weeks 26 Weeks

Business Front: 6 col. x 3", full color included

Seacoast Sunday

$858

$758

Monday-Saturday

$495

$438

52 Weeks

$657 $380

Sports Front: 6 col. x 3", full color included

Seacoast Sunday

$858

$758

Monday-Saturday

$495

$438

$657 $380

Weather Page: 6 col. x 3", full color included

Seacoast Sunday

$958

$844

Monday-Saturday

$539

$477

$729 $413

Preprint Wrap: full page, 6 col. x 20.5", full color included

Seacoast Sunday

$1,299 $1,169 $975

Rates are flat no other discounts apply. Additional Ad Enhance charge of up to $15 may apply. SMG designed creative subject to additional fees.

front page ads

Available Monday through Sunday

Full color, 2 col. x 3.5" ad. 13 week, 26 week or 52 consecutive week contracts available. You pick the day and the publication. Exclusive positioning - only one front page ad each day. Subject to availability.

Rates ? Price per ad, per insertion. These rates are flat. No other discounts apply.

RATES PRICES ARE PER AD

Open 13 wk 26 wk 52 wk

Portsmouth Herald

$280 $245 $220 $170

Foster's Daily Democrat

$280 $245 $220 $170

Seacoast Sunday

$500 $435 $390 $303

Exeter News-Letter & Hampton Union (FRI)

$305 $265 $240 $185

York Weekly (WED)

$155 $135 $122 $95

York County Coast Star (THURS) $230 $205 $180 $155

Rochester Times (Thurs)

$208 $180 $163 $127

Sanford News (THURS)

$208 $180 $163 $127

co-op advertising

Let Seacoast Media Group's co-op department help you find unused co-op dollars.

HERE'S HOW IT WORKS: 1. Simply write down the names of any product you regularly purchase from a manufacturer or distributor.

2. Record your merchant number next to each product. Let us do the rest! We will: ? Research any available co-op dollars you may have. ? Report to you our findings within 10 working days. ? Assist you in applying the co-op to your advertising

schedule. ? Produce an end-of-month co-op statement and tear

sheets for easy reimbursement.

funeral notices & obituaries

The Portsmouth Herald, Foster's Daily Democrat, Exeter News-Letter, Hampton Union, The York Weekly, York County Coast Star, Rochester Times and Sanford News will provide all families with a 125-word standard obituary free of charge.*

The cost of listing services in each paper is $75 for up to 100 words. There will be an additional charge if the service listing appears in another paper or edition. A premium services announcement is available at a rate of $1.50 per word beyond the 100-word limit in the Portsmouth Herald, Foster's Daily Democrat, Exeter News-Letter and Hampton Union and $1 per word above the limit in The York Weekly, York County Coast Star, Rochester Times and Sanford News.

*If obituary includes service information the services charge of $75 applies.

special rates

Non-Profit, Card of Thanks, Funeral Notices and In-Memoriam advertising is billed at the $25,000 Volume Rate. Political ads are billed at open rates; pre-payment required and ads must meet all Federal Election Campaign Act Regulations. Legal Notices, Annual Reports, Bank Statements, Requests for Bids, Bankruptcy Notices and Forbidding Trusts are billed at the open rate or earned contract rates plus $30 per notice internet fee. Notarized Affidavits will be provided for a $5.00 fee.

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