Advertising Rates and Information - The Portsmouth Herald
2016
Advertising Rates and Information
PORTSMOUTH HERALD ? FOSTER'S DAILY DEMOCRAT ? SEACOAST SUNDAY ROCHESTER TIMES ? HAMPTON UNION ? EXETER NEWS-LETTER
YORK COUNTY COAST STAR ? THE YORK WEEKLY ? SANFORD NEWS EDGE MAGAZINE ? ? ? LIMELIGHT DEALS
Seacoast Media Group is not just a local newspaper company, but a community information franchise where the stories are told and achievements are celebrated. Spanning its communities from paper to online portal, The Portsmouth Herald, Foster's Daily Democrat, Seacoast Sunday, Seacoastonline. com, and the rest of our family of products provide the content to explain the events, set the agenda and start the shopping list.
2016
SMG
Distribution
Dominant coverage of the Seacoast, Southern Maine and Tri-Cities.
WOLFEBORO
BROOKFIELD WAKEFIELD
ALTON
MIDDLETON
NEW DURHAM
MILTON
FARMINGTON
LIMERICK
SHAPLEIGH
WATERBORO
ACTON LEBANON
ALFRED SANFORD
VT NH ME
Portland
Manchester
53 MILES
Portsmouth
MA
55 MILES
Boston
LYMAN
SACO
OLD ORCHARD BEACH
BIDDEFORD ARUNDEL
KENNEBUNK
KENNEBUNKPORT
NORTH BERWICK
STRAFFORD
ROCHESTER
BERWICK
WELLS
NORTHWOOD
BARRINGTON
SOMERSWORTH
SOUTH BERWICK
ROLLINSFORD
OGUNQUIT
MADBURY
DOVER
YORK
NOTTINGHAM
LEE
DURHAM
ELIOT
NEWINGTON
KITTERY KITTERY POINT
EPPING
NEWMARKET
PORTSMOUTH
NEWFIELDS
GREENLAND
STRATHAM RYE
EXETER BRENTWOOD
NORTH HAMPTON
NEW CASTLE
KENSINGTON
HAMPTON
EAST KINGSTON HAMPTON FALLS
SEABROOK SOUTH HAMPTON
Seacoast Sunday
published Sundays 65,703 readership
York County Coast Star
published Thursdays 9,531 readership
The York Weekly
published Wednesdays 4,544 readership
Portsmouth Herald
published Mon. ? Sat. 26,952 readership
Hampton Union
published Fridays 7,738 readership
Exeter News-Letter
published Fridays 9,063 readership
Foster's Daily Democrat
published Mon. ? Sat. 25,342 readership
Rochester Times
published Thursdays 31,200 readership
Sanford News
published Thursdays 5,525 readership
Guidelines
PAYMENT POLICY ? To qualify for contract discounts, advertisers must not have an outstanding balance due for over 60 days. No advertising will be accepted from any advertiser whose balance exceeds 60 days. Accounts 15 days and older are subject to 2% interest per month, 24% per year. Advertisers are responsible for all contracted spending or insertions. Performance will be assessed at the end of the contract period. A credit rebate may be issued or the account will be charged, based on the actual contract level/revenue achieved, according to the published rate card.
CREATIVE SOLUTIONS AD CREATION CHARGE ?
Page Size
New & Pickup ads with greater than 25% of changes will be charged the following flat fee per buy
Pickup ads with less than 25% of changes will be charged the following flat fee per buy
Double-Truck $100.00
$15.00
Full Page
$60.00
$20.00
Half Page
$40.00
$15.00
Quarter Page $30.00
$10.00
Other Size
$15.00
$10.00
Digital
$25.00
$15.00
Each client will receive a maximum of two (2) proofs. Clients requesting additional proofs may be charged an additional $10.00 per proof. Copy changes on proofs must be provided a minimum of 4 hours prior to deadline.
COMMISSIONABLE DISCOUNTS ? All rates are net. Commissionable discounts must be approved prior to publication by the Director of Advertising.
COPY ? All advertising is accepted subject to approval of the Publisher, who reserves the right to revise or reject any questionable advertisements at any time.
CORRECTION POLICIES ? SMG assumes no liability for omission of advertisements. Errors in content must be brought to the sales representative's attention immediately following the first insertion date. We will make good in space or credit only for the portion of the ad that is incorrect.
CANCELLATIONS ? After the printed deadline, cancellations are not accepted. Cancellations after deadline are subject to full charge of the space reserved.
POSITION REQUESTS ? SMG will try to meet position requests; requests are not guaranteed. Guaranteed positioning can be purchased at a 25% premium. Subject to availability.
NON PUBLISHING HOLIDAYS ? Christmas and New Year's Day.
Cash, check or credit cards accepted. Ask your Account Executive for a credit application if you would like to establish an account with us.
Rates and deadlines are subject to change.
print specifications
RETAIL RATES are based on a six column format. A full page is six columns wide by 20.5 inches deep for a total of 123 inches. Advertisements over 19.5 inches deep will be charged full column depth. The smallest ad we accept is one column by two inches. Quarter inch increments can be used for depth. An ad occupying two full pages plus the column between pages (a double truck) is charged for 266.5 inches (13 columns by 20.5 inches). Special sections are often formatted in a tabloid or booklet. Tabloid rates are based on five columns. A full tab page is five columns wide by 11 inches.
CLASSIFIED RATES are based on a nine column format. A full page is nine columns by 20.5 inches deep for a total of 184.5 inches.
MEDIA REQUIREMENTS For electronic files, a PDF (Adobe Portable Document Format) is strongly suggested. Files must be print optimized with all fonts embedded. For additional acceptable electronic file formats, call your advertising representative or visit .
ELECTRONIC TRANSFER Email: adreps@ AdSEND Code: NHPOR
RETAIL COLUMN WIDTHS 1 column = 1.697 inches 2 columns = 3.533 inches 3 columns = 5.368 inches 4 columns = 7.204 inches 5 columns = 9.04 inches 6 columns = 10.875 inches
EDGE AD SIZES
WIDTH
full page
9.75"
half page (V) 4.813"
half page (H) 9.75"
quarter page 4.813"
eighth page 4.813"
sixteenth page 2.344"
DEPTH
12.25" 12.25" 6" 6" 2.9" 2.9"
CLASSIFIED COLUMN WIDTHS 1 column = 1.146 inches 2 columns = 2.362 inches 3 columns = 3.578 inches 4 columns = 4.794 inches 5 columns = 6.01 inches 6 columns = 7.226 inches 7 columns = 8.442 inches 8 columns = 9.658 inches 9 columns = 10.875 inches
MANAGEMENT TEAM: Publisher ? John Tabor Executive Editor ? Howard Altschiller Circulation Director ? Dennis Thompson Advertising Director ? Andrew Chernoff Advertising Sales Manager ? Mike Swiderski Classified Manager ? Sandra Titus Creative Services Manager ? Therese SanSoucie Digital Advertising Manager ? Peter Ross
OUR OFFICES ARE LOCATED AT: 111 New Hampshire Ave., Portsmouth, NH 03801 Phone: (800) 439-0303 Fax: (603) 427-0550
11 Main Street, Dover, NH 03820 Phone: (603) 742-4455
OFFICE HOURS: Monday - Friday 8am - 5pm
2016
SMG
Retail
Rates
OPEN RATES (PCI)
One Daily One Sunday One Sunday+ME Any NH Weekly** Any ME Weekly All NH Weeklies All ME Weeklies
$24.19 $39.14 $49.64 $13.19 $15.64 $31.38 $20.64
One Daily +1 weekly One Daily +2 weeklies One Daily +3 weeklies One Daily +4 weeklies One Daily +5 weeklies One Daily +6 weeklies
$29.19 $34.19 $39.19 $44.19 $49.19 $54.19
Two Dailies Two Dailies +1 weekly Two Dailies +2 weeklies Two Dailies +3 weeklies Two Dailies +4 weeklies Two Dailies +5 weeklies Two Dailies +6 weeklies
$34.12 $37.62 $41.12 $44.62 $48.12 $51.62 $55.12
DOLLAR VOLUME
Annually 2,500-5k 5,001-10k 10,001-25k 25,001-50k 50,001-75k 75,001-100k 100,001-135k 135,001-175k 175,001-210k
Discount 10% 15% 20% 25% 30% 35% 40% 50% 60%
*Frequency discount +3% per buy added, must run same week.
**HU/EN is forced buy. ***Legals are not eligible for
combination rates.
Add color for an additional 15% of the cost of the ad.
Add a Weekly: 2 Daily Buy/Sunday, add each weekly for $3.50 pci 1 Daily Buy, add each weekly for $5 pci
Non-profit advertisers billed at $25,000 DV level. Additional Ad Enhance charge up to $15 may apply to price of ad
deadlines
PUBLICATION (DAY) Portsmouth Herald, Foster's Daily Democrat (MON) Portsmouth Herald, Foster's Daily Democrat (TUES) Portsmouth Herald, Foster's Daily Democrat (WED) York Weekly (WED) York County Coast Star and York Weekly classified display (WED & THURS) Portsmouth Herald, Foster's Daily Democrat (THURS) York County Coast Star (THURS) Sanford News (THURS) Rochester Times (THURS) Edge Magazine (THURS) Portsmouth Herald, Hampton Union, Exeter News-Letter, Foster's Daily Democrat (FRI) Portsmouth Herald, Foster's Daily Democrat (SAT) Seacoast Sunday (SUN)
Seacoast Funday (TV LISTINGS AND COMICS)
Beachcomber Magazine (FRI, SEASONAL MAY ? SEPT)
DEADLINE Thursday, 4:30pm Friday, 4pm Monday, 4:30pm Monday, noon
Monday, noon Tuesday, 4:30pm Monday, 4:30pm Monday, 4:30pm Monday, 4:30pm Thursday, 3pm
Wednesday, 4:30pm Thursday, 4:30pm Wednesday, 4:30pm, retail & class display Two Tuesdays prior to publication, 4:30pm Tuesday, 12pm
advertising
Tips
HOW DOES YOUR CONSUMER SHOP?
Media consumption is fragmented today. Make sure you're putting your ad in the right place.
HOW OFTEN SHOULD YOU ADVERTISE?
This depends upon several key points. How thin is your market? How often is the product purchased? How much competition do you have? Other variables include:
IS IT A NEW PRODUCT OR SERVICE?
A new product or service will require a high frequency to build awareness.
IS IT A NEW CAMPAIGN?
To establish awareness of a new campaign, a higher level of frequency is required. However, an ongoing campaign can use a lower frequency level since it is a "reminder."
IS THE STORE OR SERVICE DOMINANT IN ITS CATEGORY?
A brand that is dominant in its category might require less frequency due to existing higher consumer acceptance levels and a generally higher level of awareness. Consequently, a minor brand will require a higher level of frequency to establish its market position.
BRAND LOYALTY.
The higher the brand loyalty in purchasing the product or service on the part of the public, the lower the frequency requirements.
COMPETITIVE STANCE IN THE MARKETPLACE.
If the determination is made to meet or beat the competition in the market, then higher frequency is probably needed. Remember that the higher the level of competitive advertising in the market, the higher the frequency required to maintain a share of the voice.
2016
SMG
Special
Advertising
premium placement
Rates ? Price per ad, per insertion. These rates are flat. No other discounts apply.
13 Weeks 26 Weeks
Business Front: 6 col. x 3", full color included
Seacoast Sunday
$858
$758
Monday-Saturday
$495
$438
52 Weeks
$657 $380
Sports Front: 6 col. x 3", full color included
Seacoast Sunday
$858
$758
Monday-Saturday
$495
$438
$657 $380
Weather Page: 6 col. x 3", full color included
Seacoast Sunday
$958
$844
Monday-Saturday
$539
$477
$729 $413
Preprint Wrap: full page, 6 col. x 20.5", full color included
Seacoast Sunday
$1,299 $1,169 $975
Rates are flat no other discounts apply. Additional Ad Enhance charge of up to $15 may apply. SMG designed creative subject to additional fees.
front page ads
Available Monday through Sunday
Full color, 2 col. x 3.5" ad. 13 week, 26 week or 52 consecutive week contracts available. You pick the day and the publication. Exclusive positioning - only one front page ad each day. Subject to availability.
Rates ? Price per ad, per insertion. These rates are flat. No other discounts apply.
RATES PRICES ARE PER AD
Open 13 wk 26 wk 52 wk
Portsmouth Herald
$280 $245 $220 $170
Foster's Daily Democrat
$280 $245 $220 $170
Seacoast Sunday
$500 $435 $390 $303
Exeter News-Letter & Hampton Union (FRI)
$305 $265 $240 $185
York Weekly (WED)
$155 $135 $122 $95
York County Coast Star (THURS) $230 $205 $180 $155
Rochester Times (Thurs)
$208 $180 $163 $127
Sanford News (THURS)
$208 $180 $163 $127
co-op advertising
Let Seacoast Media Group's co-op department help you find unused co-op dollars.
HERE'S HOW IT WORKS: 1. Simply write down the names of any product you regularly purchase from a manufacturer or distributor.
2. Record your merchant number next to each product. Let us do the rest! We will: ? Research any available co-op dollars you may have. ? Report to you our findings within 10 working days. ? Assist you in applying the co-op to your advertising
schedule. ? Produce an end-of-month co-op statement and tear
sheets for easy reimbursement.
funeral notices & obituaries
The Portsmouth Herald, Foster's Daily Democrat, Exeter News-Letter, Hampton Union, The York Weekly, York County Coast Star, Rochester Times and Sanford News will provide all families with a 125-word standard obituary free of charge.*
The cost of listing services in each paper is $75 for up to 100 words. There will be an additional charge if the service listing appears in another paper or edition. A premium services announcement is available at a rate of $1.50 per word beyond the 100-word limit in the Portsmouth Herald, Foster's Daily Democrat, Exeter News-Letter and Hampton Union and $1 per word above the limit in The York Weekly, York County Coast Star, Rochester Times and Sanford News.
*If obituary includes service information the services charge of $75 applies.
special rates
Non-Profit, Card of Thanks, Funeral Notices and In-Memoriam advertising is billed at the $25,000 Volume Rate. Political ads are billed at open rates; pre-payment required and ads must meet all Federal Election Campaign Act Regulations. Legal Notices, Annual Reports, Bank Statements, Requests for Bids, Bankruptcy Notices and Forbidding Trusts are billed at the open rate or earned contract rates plus $30 per notice internet fee. Notarized Affidavits will be provided for a $5.00 fee.
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