Seacoast Media Group 2015 Ad Rates and Information
[Pages:11]2015
Advertising Rates and Information
Portsmouth Herald ? Foster's Daily Democrat ? Seacoast Sunday Rochester Times ? Hampton Union ? Exeter News-Letter
York County Coast Star ? The York Weekly ? Sanford News Edge Magazine ? ? ? Limelight Deals
Seacoast Media Group is not just a local newspaper company, but a community information franchise where the stories are told and achievements are celebrated. Spanning its communities from paper to online portal, The Portsmouth Herald, Foster's Daily Democrat, Seacoast Sunday, Seacoastonline. com, and the rest of our family of products provide the content to explain the events, set the agenda and start the shopping list.
2015
SMG
Distribution
Dominant coverage of the Seacoast, Southern Maine and Tri-Cities.
Wolfeboro
brookfield WAKEFIELD
ALTON
mIDDLETON
nEW dURHAM
mILTON
FARMINGTON
Limerick
Shapleigh
Waterboro
acton Lebanon
Alfred Sanford
VT NH ME
Portland
Manchester
53 miles
Portsmouth
MA
55 miles
Boston
lYMAN
Saco
Old Orchard Beach
Biddeford Arundel
Kennebunk
Kennebunkport
North Berwick
STRAFFORD
Rochester
Berwick
Wells
NORTHWOOD
Barrington
Somersworth
South Berwick
Rollinsford
Ogunquit
Madbury
Dover
York
NOTTINGHAM
Lee
Durham
Eliot
Newington
Kittery Kittery Point
Epping
Newmarket
Portsmouth
Newfields
Greenland
Stratham Rye
Exeter Brentwood
North Hampton
New Castle
Kensington
Hampton
East Kingston Hampton Falls
Seabrook South Hampton
Seacoast Sunday
published Sundays 65,703 readership
York County Coast Star
published Thursdays 9,531 readership
The York Weekly
published Wednesdays 4,544 readership
Portsmouth Herald
published Mon. ? Sat. 26,952 readership
Hampton Union
published Tuesdays and Fridays 7,738 readership
Exeter News-Letter
published Tuesdays and Fridays 9,063 readership
Foster's Daily Democrat
published Mon. ? Sat. 25,342 readership
Rochester Times
published Thursdays 31,200 readership
Sanford News
published Thursdays 5,525 readership
Guidelines
Payment Policy ? To qualify for contract discounts, advertisers must not have an outstanding balance due for over 60 days. No advertising will be accepted from any advertiser whose balance exceeds 60 days. Accounts 15 days and older are subject to 2% interest per month, 24% per year. Advertisers are responsible for all contracted spending or insertions. Performance will be assessed at the end of the contract period. A credit rebate may be issued or the account will be charged, based on the actual contract level/revenue achieved, according to the published rate card.
SMG Created Advertisements ? Each client will receive a maximum of two (2) proofs. Clients requesting additional proofs may be charged an additional $10.00 per proof. Copy changes on proofs must be provided a minimum of 2 hours prior to deadline.
Commissionable Discounts ? All rates are net. Commissionable discounts must be approved prior to publication by the Director of Advertising.
Copy ? All advertising is accepted subject to approval of the Publisher, who reserves the right to revise or reject any questionable advertisements at any time.
Correction Policies ? SMG assumes no liability for omission of advertisements. Errors in content must be brought to the sales representative's attention immediately following the first insertion date. We will make good in space or credit only for the portion of the ad that is incorrect.
Cancellations ? After the printed deadline, cancellations are not accepted. Cancellations after deadline are subject to full charge of the space reserved.
Position Requests ? SMG will try to meet position requests; requests are not guaranteed. Guaranteed positioning can be purchased at a 25% premium. Subject to availability.
Non Publishing Holidays ? Christmas and New Year's Day.
Cash, check or credit cards accepted. Ask your Account Executive for a credit application if you would like to establish an account with us.
Rates and deadlines are subject to change.
print specifications
Retail rates are based on a six column format. A full page is six columns wide by 20.5 inches deep for a total of 123 inches. Advertisements over 19.5 inches deep will be charged full column depth. The smallest ad we accept is one column by two inches. Quarter inch increments can be used for depth. An ad occupying two full pages plus the column between pages (a double truck) is charged for 266.5 inches (13 columns by 20.5 inches). Special sections are often formatted in a tabloid or booklet. Tabloid rates are based on five columns. A full tab page is five columns wide by 11 inches.
Classified rates are based on a nine column format. A full page is nine columns by 20.5 inches deep for a total of 184.5 inches.
media requirements For electronic files, a PDF (Adobe Portable Document Format) is strongly suggested. Files must be print optimized with all fonts embedded. For additional acceptable electronic file formats, call your advertising representative or visit .
electronic transfer Email: adreps@ AdSEND Code: NHPOR
Retail Column Widths 1 column = 1.697 inches 2 columns = 3.533 inches 3 columns = 5.368 inches 4 columns = 7.204 inches 5 columns = 9.04 inches 6 columns = 10.875 inches
EDGE ad sizes
width
full page
9.75"
half page (V) 4.813"
half page (H) 9.75"
quarter page 4.813"
eighth page 4.813"
sixteenth page 2.344"
depth
12.25" 12.25" 6" 6" 2.9" 2.9"
Classified Column Widths 1 column = 1.146 inches 2 columns = 2.362 inches 3 columns = 3.578 inches 4 columns = 4.794 inches 5 columns = 6.01 inches 6 columns = 7.226 inches 7 columns = 8.442 inches 8 columns = 9.658 inches 9 columns = 10.875 inches
MANAGEMENT TEAM: Publisher ? John Tabor Executive Editor ? Howard Altschiller Circulation Director ? Dennis Thompson Advertising Director ? Andrew Chernoff Advertising Sales Manager ? Mike Swiderski Classified Manager ? Sandra Titus Creative Services Manager ? Therese SanSoucie Digital Advertising Manager ? Peter Ross
Our offices ARE located at: 111 New Hampshire Ave., Portsmouth, NH 03801 Phone: (800) 439-0303 Fax: (603) 427-0550
150 Venture Drive, Dover, NH 03820 Phone: (603) 742-4455
Office Hours: Monday - Friday 8am - 5pm
2015
SMG
Retail
Rates
open Rates (PCI)
One Daily One Sunday One Sunday+ME Any NH Weekly** Any ME Weekly All NH Weeklies All ME Weeklies
$24.19 $39.14 $49.64 $13.19 $15.64 $31.38 $20.64
One Daily +1 weekly One Daily +2 weeklies One Daily +3 weeklies One Daily +4 weeklies One Daily +5 weeklies One Daily +6 weeklies
$29.19 $34.19 $39.19 $44.19 $49.19 $54.19
Two Dailies Two Dailies +1 weekly Two Dailies +2 weeklies Two Dailies +3 weeklies Two Dailies +4 weeklies Two Dailies +5 weeklies Two Dailies +6 weeklies
$34.12 $37.62 $41.12 $44.62 $48.12 $51.62 $55.12
Dollar Volume
Annually 2,500-5k 5,001-10k 10,001-25k 25,001-50k 50,001-75k 75,001-100k 100,001-135k 135,001-175k 175,001-210k
Discount 10% 15% 20% 25% 30% 35% 40% 50% 60%
*Frequency discount +3% per buy added, must run same week.
**HU/EN is forced buy. ***Legals are not eligible for
combination rates.
Add color for an additional 15% of the cost of the ad.
Add a Weekly: 2 Daily Buy/Sunday, add each weekly for $3.50 pci 1 Daily Buy, add each weekly for $5 pci
Non-profit advertisers billed at $25,000 DV level. Additional Ad Enhance charge up to $15 may apply to price of ad
deadlines
Publication (Day) Portsmouth Herald, Foster's Daily Democrat (Mon) Portsmouth Herald, Hampton Union, Exeter News-Letter, Foster's Daily Democrat (Tues) Portsmouth Herald, Foster's Daily Democrat (Wed) York Weekly (Wed) York County Coast Star and York Weekly classified display (Wed & Thurs) Portsmouth Herald, Foster's Daily Democrat (Thurs) York County Coast Star (Thurs) Sanford News (Thurs) Rochester Times (Thurs) Edge Magazine (Thurs) Portsmouth Herald, Hampton Union, Exeter News-Letter, Foster's Daily Democrat (Fri) Portsmouth Herald, Foster's Daily Democrat (Sat) Seacoast Sunday (Sun)
Sunday Comics
Beachcomber Magazine (Fri, Seasonal May ? Sept)
Deadline Thursday, 4:30pm
Friday, 4pm Monday, 4:30pm Monday, noon
Monday, noon Tuesday, 4:30pm Monday, 4:30pm Monday, 4:30pm Monday, 4:30pm Thursday, 3pm
Wednesday, 4:30pm Thursday, 4:30pm Wednesday, 4:30pm, retail & class display Two Tuesdays prior to publication, 4:30pm Tuesday, 3pm
advertising
Tips
How does your consumer shop?
Media consumption is fragmented today. Make sure you're putting your ad in the right place.
How often should you advertise?
This depends upon several key points. How thin is your market? How often is the product purchased? How much competition do you have? Other variables include:
Is it a new product or service?
A new product or service will require a high frequency to build awareness.
Is it a new campaign?
To establish awareness of a new campaign, a higher level of frequency is required. However, an ongoing campaign can use a lower frequency level since it is a "reminder."
Is the store or service dominant in its category?
A brand that is dominant in its category might require less frequency due to existing higher consumer acceptance levels and a generally higher level of awareness. Consequently, a minor brand will require a higher level of frequency to establish its market position.
Brand loyalty.
The higher the brand loyalty in purchasing the product or service on the part of the public, the lower the frequency requirements.
Competitive stance in the marketplace.
If the determination is made to meet or beat the competition in the market, then higher frequency is probably needed. Remember that the higher the level of competitive advertising in the market, the higher the frequency required to maintain a share of the voice.
2015
SMG
Special
Advertising
premium placement
Rates ? Price per ad, per insertion. These rates are flat. No other discounts apply.
13 Weeks 26 Weeks
Business Front: 6 col. x 3", full color included
Seacoast Sunday
$858
$758
Monday-Saturday
$495
$438
52 Weeks
$657 $380
Sports Front: 6 col. x 3", full color included
Seacoast Sunday
$858
$758
Monday-Saturday
$495
$438
$657 $380
Comics Full Back Page: 6 col. x 20.5", full color included
Seacoast Sunday
$1,299 $1,169 $975
Weather Page: 6 col. x 3", full color included
Seacoast Sunday
$958
$844
Monday-Saturday
$539
$477
$729 $413
Comics Spadea: 2 pages, 6 col. x 20.5", full color included
Seacoast Sunday
$2,600 $2,340 $1,950
front page ads
Available Monday through Sunday
Full color, 2 col. x 3.5" ad. 13 week, 26 week or 52 consecutive week contracts available. You pick the day and the publication. Exclusive positioning - only one front page ad each day. Subject to availability.
Rates ? Price per ad, per insertion. These rates are flat. No other discounts apply.
RATES prices are per ad
Open 13 wk 26 wk 52 wk
Portsmouth Herald
$280 $245 $220 $170
Foster's Daily Democrat
$280 $245 $220 $170
Seacoast Sunday
$500 $435 $390 $303
Exeter News-Letter & Hampton Union (Fri)
$305 $265 $240 $185
Exeter News-Letter (Tues) $208 $180 $163 $127
Hampton Union (Tues)
$208 $180 $163 $127
York Weekly (Wed)
$155 $135 $122 $95
York County Coast Star (Thurs) $230 $205 $180 $155
Rochester Times (Thurs)
$208 $180 $163 $127
Sanford News (Thurs)
$208 $180 $163 $127
co-op advertising
Let Seacoast Media Group's co-op department help you find unused co-op dollars.
Here's how it works:
1. Simply write down the names of any product you regularly purchase from a manufacturer or distributor.
2. Record your merchant number next to each product.
Let us do the rest! We will: ? Research any available co-op dollars you may have. ? Report to you our findings within 10 working days. ? Assist you in applying the co-op to your advertising
schedule. ? Produce an end-of-month co-op statement and tear
sheets for easy reimbursement.
funeral notices & obituaries
The Portsmouth Herald, Foster's Daily Democrat, Exeter News-Letter, Hampton Union, The York Weekly, York County Coast Star, Rochester Times and Sanford News will provide all families with a 125-word standard obituary FREE OF CHARGE.
The cost of listing services in all papers is $75 for up to 100 words. There will be an additional charge if the services listing appears in another paper or edition. A premium services announcement is available at a rate of $1.50 per word beyond the 100-word limit in the Portsmouth Herald, Foster's Daily Democrat, Exeter News-Letter and Hampton Union and $1 per word above the limit in The York Weekly, York County Coast Star, Rochester Times and Sanford News.
special rates
Non-Profit, Card of Thanks, Funeral Notices and In-Memoriam advertising is billed at the $25,000 Volume Rate. Political ads are billed at open rates; pre-payment required and ads must meet all Federal Election Campaign Act Regulations. Legal Notices, Annual Reports, Bank Statements, Requests for Bids, Bankruptcy Notices and Forbidding Trusts are billed at the open rate or earned contract rates plus $30 per notice internet fee.
Inserts
pre-print rates
To insert into any carrier-delivered SMG publication
Volume: per year
1 6-12 13-26 27-40 41-51 52-78 78+
Cost Per Thousand
Home Delivered*
$75 $65 $62 $60 $57 $52 $47
*includes all pubs other than YCCS
Volume: Per Year York County Coast Star 8.5x11 4 Page 8 Page 12 Page 16 Page 20 Page 24 Page
1 6-12 13-26 27-40 41-51 52-78 78+ Cost Per Thousand $60 $57 $55 $52 $51 $49 $47 $65 $60 $57 $55 $53 $52 $50 $68 $62 $60 $57 $56 $55 $52 $75 $68 $65 $62 $61 $60 $57 $83 $75 $73 $70 $69 $68 $65 $88 $83 $81 $78 $77 $75 $73 $96 $91 $88 $86 $85 $83 $81
Direct Mail Inserts, Saturation Mail delivered through A.N.N.E. partnership
Volume: Per Year
1 6-12 13-26 27-40 41-51 52+
TMC
Cost Per Thousand
Single Sheet up to .35oz $72 $69 $65 $59 $55 $51
4 Page up to .55oz
$78 $77 $73 $66 $62 $59
8 Page up to .7oz
$85 $82 $78 $72 $68 $65
12 Page up to 1.05oz $91 $88 $85 $78 $74 $72
16 Page up to 1.4oz
$117 $114 $111 $104 $95 $91
20 Page up to 2.25oz $163 $160 $156 $155 $151 $150
24 Page up to 2.5oz
$176 $173 $169 $168 $165 $163
*No other discounts can be applied to pre-print rates, revenue from pre-prints counts towards fulfillment of dollar volume contract with Seacoast Media Group.
Pre-print Technical Info - The maximum size pre-print that will fit our papers is 10.5" x 12". The minimum size is 7" x 7". Single sheets should be on 70 lb. stock or heavier. Minimum insertion fee is $150. Space reservation is 12 days prior to publication. Delivery deadline is 10 days prior to publication. Inserts should be stacked on pallets, strapped and shrink-wrapped. No boxes except for single sheets and postcards. No inserts on Monday. Add 2% to all quantities sent for spoilage.
Insert frequency rates are for a 12 month period.
Zoning is available only in Seacoast Sunday, Portsmouth Herald and Foster's Daily Democrat.
Pre-print Shipping Address - For Portsmouth Herald, Hampton Union, Exeter News-Letter, York Weekly, York County Coast Star ship inserts to: 111 New Hampshire Avenue, Portsmouth, NH 03801.
For Foster's Daily Democrat, Rochester Times, Sanford News ship inserts to: 150 Venture Drive, Dover, NH 03820.
For Shared Mail delivered to all non-subscribers in partnership with A.N.N.E. affiliate Eastern Marketing Services (EMS) ship inserts to: Upper Valley Press, Attn: EMS, 446 Benton Road, North Haverhill, MA 03774
Ask about our We Print pricing.
custom/vendor publications
Prices based on tabloid size. Print cost only. Content support available at additional cost.
Printed 4 pages 5,500 $1,134 10,000 $1,475 17,500 $2,040 22,000 $2,407 31,000 $3,145 35,000 $3,471 40,000 $3,880 104,500 $9,160
8 pages $1,890 $2,561 $3,680 $4,380 $5,780 $6,403 $7,181
$17,218
12 pages 16 pages $2,365 $3,401 $3,366 $4,736 $5,033 $6,912 $6,064 $8,325 $8,123 $11,053 $9,038 $12,265
$10,183 $13,781 $24,943 $33,331
Distribution
To insert into Portsmouth Herald, Foster's Daily
Democrat, Hampton Union, Exeter News-Letter
and Rochester Times
per 1,000 $30
$30
$30
$30
to insert into York Weekly, York County Coast Star
and Sanford News
per 1,000 $40
$42
$46
$52
to insert in Total Market Coverage
per 1,000 $54
$66
$82
$91
SMG write & edit
$350
$350
$525
$700
bindery
per 1000
na
na
$24
$24
$2,000 or 40% deposit, whichever greater, due before print date. The design and pagination of the section is included in the price. All sections printed on 35# premium bright white paper. Prices are subject to change, subject to paper cost.
2015
SMG
Classifieds
display rates
classified display
rate descriptionpci- per day publication
All other NH/ME combo
$33.15
NH and Maine
All other Sunday
$26.52
NH Classifieds
All other NH open rate
$24.31
NH Classifieds
All other ME open rate
$13.65
Maine Classifieds
Employment
rate descriptionpci- per daypublication
Employment NH open
$19.95*
NH Classifieds
Employment NH/ME combo $29.10
NH and Maine Classifieds
Employment ME
$14.55
Maine Classifieds
Employment agency net
$37.00
NH and Maine Classifieds
Employment agency PU - net $21.00
NH and Maine Classifieds
Seacoast Careers/print combo $105**
* Pick up a 2nd day for 25% discount; 3-7th days get 40% discount (must run within 7 days to receive discount)
**Forced buy all help wanted display ads run on Seacoast Careers for 14 days and for 7
SERVICE Directory
rate descriptionpci- per day minimum buy publication
Service Directory NH 13x
$11.50
1col x 2" for 13 insertions = $299.00
NH Classifieds
Service Directory Sunday
$12.48
1 colx2" ad for 4 Sundays = $99.84
NH Classifieds
Service Directory NH 30x
$8.94
1col x 2" ad for 30 days = $536.40
NH Classifieds
Service Directory ME 8 wks $9.00
2 col x 1.5" ad for 8 weeks = $180.00
Maine Classifieds
Service Directory ME 26 wks $7.20
2 col x 1.5" ad /6 mos. = $86.400/mo.
Maine Classifieds
Service Directory ME 52 wks $6.00
2 col x 1.5" ad/ 12 mos. = $72.00/mo.
Maine Classifieds
NH Classifieds - choose the day and your ad
appears in all publications that publish on that day
Seacoast Sunday
Sunday
Portsmouth Herald
Mon. - Sat.
Foster's Daily Democrat
Mon. - Sat.
Hampton Union
Tues. and Fri.
Exeter News-Letter
Tues. and Fri.
Rochester Times
Thurs. (scheduled on Wed.)
ME Classifieds include all three
York Weekly
Wed.
York County Coast Star
Thurs.
Sanford News
Thurs.
Seacoast Real Estate
Rates include listings on
open rate
2 full facing pages $850
full page
$550
1/2 page horizontal $400
back page
$750
quarter page
$200
6 issues $795 $495 $355 $695 n/a
12 issues color
$695 $200
$445 $100
$295
$50
$650 included
n/a included
Rates for non real estate advertising
open rate color
full page
$325
$100
half page
$180
$50
quarter page
$95
$25
For online listing customers: a $140 charge is allocated to the Internet to come off of the print price.
Classifieds
line ad rates
car/transportation n Auto Max Exposure ? Print: 10 line ad for 30 days in NH classifieds and 4 weeks in the Maine classifieds, 30 days online at cars for $29. n Auto Quick Sale ? Print: 10 line ad for 10 days in the NH classifieds, 2 weeks in the Maine classifieds, 10 days online at cars for $19. n ONLINE Only Ad 2 days online at cars with limited text free (must be placed online).
Merchandise n Maximum Exposure ? 14 days in NH classifieds, 14 days online, 5 line ad $39. n Quick Sale ad ? 7 days in NH classifieds, 7 days online, 5 line ad $20. n Merchandise for sale under $500 ? Single items under $500. Your 5 line ad runs for 3 days in NH classifieds, 1 issue of ME classifieds and online for 3 days FREE. Must be placed online or mailed.
Yard SaleS n NH Classifieds ? 3 days print and online, 15 line ad for just $32.40 n ME Classifieds ? 1 day in print, 4 days online, 15 lines $24.75
Buy both NH and ME classifieds for $39.90 (deadline is Tues at 11 a.m.)
Help Wanted n Elevation Package ? 2 Sundays in Seacoast Sunday, 10 lines of text and 30 days online for $213.50 n Employment Foundation Package ? includes 3 consecutive days NH classifieds, 10 lines of text plus 14 days online for $191.25 n Employment online only ? 30 days includes spotlight upgrade for $199.
Real Estate n Maximum Exposure ad ? 5 line ad for 10 days NH classifieds, 10 days online, $158.50. n Quick Sale ad ? 5 line ad for 7 days NH classifieds, 7 days online, $119. n Online Only ? 30 days online only, upload photos, $99.
Business Service Directory n NH Classifieds ? 4 line ad runs everyday for 4 weeks in print and online, cost is $140. n NH Classifieds ? 4 line ad runs everyday for 8 weeks in print and online, cost is $264.32. n ME Classifieds ? 4 line ad runs for 4 weeks in print and 4 weeks online, cost is $84. n Maine Classifieds ? 1 week print, 4 lines, 7 days online, $31.50. Extra lines are $3.50 each.
Add your logo or photo to your line ad for just $5
online rates
Real Estate Online Packages
open rate 3 mos.
Premium Automatic Post N/A
$295
(from ListHub, unlimited listings)
Basic Manual Post
$169
$130
6 mos. $250
$118
12 mos. $195
$107
Single listing for 30 days ? $99 Single listing with display ad purchase ? $50
Real Estate feed packages available for multiple location offices, please inquire.
Help Wanted Online Packages
Online only single job posting for 30 days ? $180
Standard Local Package ? Unlimited access to resume database, company profile with link to job listings and four ongoing job slots. 3 months at $188 per month or 12 months at $148 per month
Enhanced Local Package ? Unlimited access to resume database, company profile with link to job listings and eight ongoing job slots. 3 months at $360 per month or 12 months at $280 per month
Contract advertisers receive a 25% discount off help wanted display rates. Multi Media packages available for recruiting across multiple SMG print and online products, please inquire.
The best way to market your auto inventory online in a dealer friendly marketplace. We will help you increase your profits while protecting and increasing your market share.
Program includes: ? Expanded Audience Exposure ? Enhanced Inventory features ? Complete inventory uploaded daily ? Multiple photos ? Multiple links to your Web site ? No conquest or competitive ads on
your detail pages ? Prominent contact lead form ? Lead management and tracking tools ? Email and telephone call tracking ? On demand reporting Dashboard ? 5 line ads per month
Franchise Dealers $1,295
Independent Dealers 100+ cars ? $1,095 40-100 cars ? $795 25-40 cars ? $595 less than 25 cars ? $400
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