Chapter 9—Product Concepts
Persuasive labels primarily focus on a promotional theme or logo and try to sell the customer on a new or changed feature. PTS: 1 REF: 141 OBJ: 09-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product. 95. Mia's new raincoat contains a label that reads "Professional dry clean only." This is an example of a(n) _____ label. ................
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