ITO EN(North America) INC. Announces The Hiring Of Daniel ...

ITO EN(North America) INC. Announces The Hiring Of Daniel Appleman As Product Development Manager

NEW YORK, May 14, 2013 /PRNewswire/ -- ITO EN, the world's leading supplier of loose leaf green tea and ready-to-drink beverages have announced that Daniel Appleman has joined the team as Product Development Manager. He will be responsible for researching and development of new formulations for the company.

Prior to joining ITO EN, Daniel worked at PepsiCo as Product Development Scientist, overseeing the integration of new products with sales strategy, quality assurance, legal and supply chain. Responsible for formulating and establishing product design and performance objectives he launched EU Gatorade Naturals, Propel Calorie Reduction and SoBe Lifewater. Managing technicians and laboratory organization, his accomplishments include improved color and flavor components to substantiate "all natural" label claim and maintaining flavor integrity. Before joining PepsiCo, he was a Chemist at Watson Pharmaceuticals located in Carmel, New York, conducting analytical testing of product potency, purity and content uniformity.

"With Daniel's technical insight into consumer trends and ingredient application, we are confident that his product development expertise will be an important contribution to help expand our beverage portfolio," says Jim Hoagland, executive vice president of sales & marketing.

With consumer demand for healthier beverages, ITO EN's tea beverages are gaining rapid distribution in the marketplace. A pioneer and leader in the unsweetened tea market for over 10 years; ITO EN's award-winning lines of TEAS' TEA? is becoming popular with the health-conscious consumer for its all-natural meticulously brewed teas and refreshingly clean finish.

"I welcome the challenge to put my best contributions towards a product that I believe in at ITO EN. With products of the highest quality that are healthy and helpful to our consumers, I strongly feel that the product development knowledge ITO EN brings from Japan to the American market will allow us to distance ourselves from our competitors and achieve great results," said Daniel Appleman, Product Development Manager.

A graduate of University of Colorado in Boulder and SUNY Purchase of Purchase, New York, Daniel received his degree in Biology and Chemistry, to include Organic Chemistry and Cellular Biology. Proficient in analytical instrumentation, separation/UV-spectroscopy methods and preparation of bench-top prototypes and shelf life stabilities, he has extensive experience working with FDA and GMP Laboratory guidelines.

About ITO EN(North America) INC.

ITO EN (North America)INC., a subsidiary of ITO EN, LTD., is the nation's leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award-winning Japanese tea lines in the U.S., including: TEAS' TEA?, Traditional Japanese Tea (Oi Ocha - Japan's 1 Selling Green Tea), and ITO EN Shots. Voted as "Best Tea" in New York City's Zagat's Gourmet and Entertainment Guide and hailed as "Model Tea" by Beverage World Magazine, ITO EN is dedicated to creating an authentic green tea culture in the United States. Committed to products that embody the company's five principles of Natural,Safe, Healthy, Well-designed and Delicious, ITO EN is uniquely positioned as a pioneer in the tea industry.

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CONTACT: Rona Tison, ITO EN (North America) INC., (707) 327-6413, rtison@

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