Fall 2017 Travel Report

Travel FALL 2017 Impact Report

2017 FALL TRAVEL GOALS

For the Fall 2017 recruitment season, Admission team members committed to:

? Expand Miami's reach in primary, secondary, tertiary, and emerging markets through increased travel efforts both by Oxford- and regionally-based recruitment staff to exceed more than 1,650 high school visits.

? Use a data-driven approach to make smart and efficient travel decisions.

? Generate tremendous energy with prospective students, parents, and alumni.

? Share a consistent and exciting message about the Miami experience.

? Build strong relationships with counselors, community colleges, and community-based organizations.

? Encourage students and families to attend a campus visit.

? Leverage the Early Decision (ED) application where appropriate.

? Increase overall application numbers, and enhance Miami's student profile.

2,057 EVENTS ATTENDED BY RECRUITERS

1,723 HIGH SCHOOL VISITS

17,678

INFORMATION CARDS COLLECTED

AT OFF-CAMPUS RECRUITMENT EVENTS

1

MIAMI UNIVERSITY

OFFICE OF ADMISSION

TRAVEL IMPACT REPORT

FALL 2017

TRAVEL STATISTICS

OVERALL TRAVEL NUMBERS

OHIO

COLLEGE FAIRS

COUNSELOR PROGRAMS

HIGH SCHOOL

VISITS

HS WORKSHOPS, PROGRAMS, PANELS &

PRESENTATIONS

PROSPECTIVE STUDENT

RECEPTIONS

TOTAL

51

8

381

27

0

467

OUT-OF-STATE

173

8

1,068

31

7

1,287

INTERNATIONAL

24

0

274

5

0

303

TOTAL

248

16

1,723

63

7

2,057

EXCEEDED HIGH SCHOOL VISIT GOAL BY

4.42%

1.8% INCREASE IN TRAVEL EVENTS

10.12%

INCREASE IN OHIO HIGH SCHOOL VISITS

VISITED

33/50

STATES PLUS WASHINGTON, D.C.

2

MIAMI UNIVERSITY

OFFICE OF ADMISSION

TRAVEL IMPACT REPORT

FALL 2017

GEOGRAPHIC BREAKDOWN

TRAVEL EVENTS BY STATE

32

10 0

16

162

6

0 0 83

16

0

0

0

5

0 9

9 0

43 20

0 113

46

0

0 0 47 27

79

54

49

467 6

49

54

0 6324 11

46

33

16

12

1

0 1 53

56

0

36

0

Akron: 54 Cincinnati: 87

Cleveland: 92 Columbus: 75

OHIO

Dayton: 73 Southeast Ohio: 41

Toledo: 45

Alabama: 1 Alaska: 0 Arizona: 16 Arkansas: 0 California: 162 Colorado: 83 Connecticut: 24 Delaware: 11 Florida: 36 Georgia: 53

OUT-OF-STATE

Hawaii: 0 Idaho: 0 Illinois: 113 Indiana: 49 Iowa: 0 Kansas: 9 Kentucky: 49 Louisiana: 0 Maine: 5 Maryland: 46

Massachusetts: 47 Michigan: 79 Minnesota: 43 Mississippi: 0 Missouri: 46 Montana: 0 Nebraska: 9 Nevada: 16 New Hampshire: 0 New Jersey: 63

New Mexico: 0 New York: 27 North Carolina: 16 North Dakota: 0 Oklahoma: 0 Oregon: 10 Pennsylvania: 54 Rhode Island: 0 South Carolina: 1 South Dakota: 0

Tennessee: 33 Texas: 56 Utah: 6 Vermont: 0 Virginia: 54 Washington: 32 West Virginia: 6 Wisconsin: 20 Wyoming: 0 DC: 12

3

NUMBER OF VISITS

RS

MIAMI UNIVERSITY

OFFICE OF ADMISSION

TRAVEL IMPACT REPORT

FALL 2017

FIRST-YEAR DOMESTIC RECRUITMENT

HIGH SCHOOL VISITS SINCE 2011

1,800 1,500 1,200

900 600 300

0

976 635

Fall 2011

Fall 2012

1,083 Fall 2013

1,296

Fall 2014 YEAR

1,632

1,692

1,723

Fall 2015

Fall 2016

Fall 2017

TOP ATTENDED DOMESTIC HIGH SCHOOL VISITS*

1. Kettering Fairmont High School, Kettering, OH

157

2. Waynesville High School, Waynesville, OH

114

3. Archbishop McNicholas High School, Cincinnati, OH 84

4. Mount Notre Dame High School, Cincinnati, OH

64

5. Saint Xavier High School, Cincinnati, OH

54

6. Meadowdale High School, Dayton, OH

48

7. Kings High School, Mason, OH

47

T8. Saint Charles Preparatory High School, Columbus, OH 46

T8. Lake Forest High School, Lake Forest, IL

46

10. Saint Ignatius High School, Cleveland, OH

45

*Note: All attendance figures used throughout this report, including event rankings, are based on the number of information cards collected.

4

1.8%

INCREASE IN HIGH SCHOOL VISITS

SINCE 2016

271%

INCREASE IN HIGH SCHOOL VISITS

SINCE 2011

MIAMI UNIVERSITY

OFFICE OF ADMISSION

TRAVEL IMPACT REPORT

FALL 2017

FIRST-YEAR DOMESTIC RECRUITMENT

DIVERSE STUDENT RECRUITMENT TRAVEL

Statistics in this section are based on schools that generate the highest number of diverse students for Miami University.

TOP SCHOOLS VISITED (BY MARKET)

VISITED

95

OF TOP 107

SCHOOLS

Columbus, OH: 26 Dayton, OH: 21

Cleveland, OH: 19 Cincinnati, OH: 18

Illinois: 11

COLLEGE FAIRS

TOP ATTENDED DOMESTIC COLLEGE FAIRS*

1. Minnesota National College Fair (NACAC), Minneapolis, MN

194

2. Baltimore National College Fair (NACAC), Baltimore, MD

187

3. Cincinnati National College Fair (NACAC), Cincinnati, OH

169

4. Indianapolis National College Fair (NACAC), Indianapolis, IN 121

5. Seattle National College Fair (NACAC), Seattle, WA

119

6. Columbus Suburban College Fair, Westerville, OH

118

7. WACAC Reno College Fair, Reno, NV

97

8. Infinite Scholars College Fair, Cincinnati, OH

93

9. Louisville National College Fair (NACAC), Louisville, KY

88

10. Infinite Scholars College Fair, Trotwood, OH

84

*Note: All attendance figures used throughout this report, including event rankings, are based on the number of information cards collected.

5

CO

248

LLEGE FAI

17.7%

INCREASE IN OUT-OF-STATE COLLEGE FAIRS

SINCE 2016

MIAMI UNIVERSITY

OFFICE OF ADMISSION

TRAVEL IMPACT REPORT

FALL 2017

STRATEGIC RECRUITMENT INITIATIVES

INTERNATIONAL RECRUITMENT TRAVEL

22

COUNTRIES VISITED

303

INTERNATIONAL RECRUITMENT EVENTS

BRAZIL CANADA

CHINA DENMARK GERMANY HONG KONG S.A.R.

INDIA

COUNTRIES VISITED

JORDAN KUWAIT MALAYSIA MYANMAR NEPAL NORWAY QATAR SINGAPORE

SOUTH KOREA SWEDEN TAIWAN THAILAND

UNITED ARAB EMIRATES UNITED KINGDOM VIETNAM

6

MIAMI UNIVERSITY

OFFICE OF ADMISSION

TRAVEL IMPACT REPORT

FALL 2017

STRATEGIC RECRUITMENT INITIATIVES

TRANSFER RECRUITMENT TRAVEL

COMMUNITY COLLEGES VISITED

CENTRAL OHIO TECHNICAL COLLEGE CINCINNATI STATE TECHNICAL AND COMMUNITY COLLEGE

COLLEGE OF DUPAGE (ILLINOIS) COLLEGE OF LAKE COUNTY (ILLINOIS) COLUMBUS STATE COMMUNITY COLLEGE (2 CAMPUSES) CUYAHOGA COMMUNITY COLLEGE (2 CAMPUSES) LAKELAND COMMUNITY COLLEGE LORAIN COUNTY COMMUNITY COLLEGE OAKTON COMMUNITY COLLEGE (ILLINOIS)

OWENS COMMUNITY COLLEGE SINCLAIR COMMUNITY COLLEGE

ZANE STATE COLLEGE

Owens CC

Lakeland CC Cuyahoga CC Lorain County CC

Sinclair CC

Central Ohio Technical College

Columbus State CC

Zane State CC

Cincinnati State CC

PARTNER INSTITUTION

7

312

ESTIMATED ATTENDANCE AT TRANSFER TRAVEL EVENTS

38

TRANSFER TRAVEL EVENTS

MIAMI UNIVERSITY

OFFICE OF ADMISSION

TRAVEL IMPACT REPORT

FALL 2017

HIGH SCHOOL COUNSELOR EVENTS

HIGH SCHOOL COUNSELOR EVENTS BY LOCATION

OHIO

Akron Cincinnati Cleveland (Beachwood) Cleveland (Westlake) Columbus

Dayton Portsmouth

Toledo

OUT-OF-STATE

Atlanta, GA Chicago, IL Milwaukee, WI Minneapolis/St. Paul, MN Nashville, TN Roswell, GA St. Louis, MO Washington, D.C.

555 COUNSELORS ATTENDED A COUNSELOR EVENT

8

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download