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Strategic Message Planner: Xbox One XAdvertising goal To help boys and young guys connect online to play their favorite games and also own some of your favorite apps.Client: Microsoft This company is the creator of this product, Xbox One X. They have created many different versions of the Xbox like the Xbox 360 or Xbox One. Every year or two, this product improves in either game play or apps.?The very first release of an Xbox was 2001 and 18 years later they keep rising in products. Create a yearly subscription and get the best product gaming system for the best price. This company also makes tablets as well year to year. They help produce and provide the best devices that serve as laptops too. Product: Xbox One XAn easy black or white box device that is easy to connect or transport It has 1TB memory of space which means over 100s of giga bytes memoryStraight download your favorite games to your device ESPN, Hulu, Netflix and Disney Plus etc are all included. You just need to sign in with accountThis device can be used anywhere: in your room, or living room, and even take it to your friends.?You need access to wifi and then a subscriptionSubscription can either be monthly or yearlyOne of the most popular brands all over the world?Microsoft is a very reliable companyTarget Audience: Anyone around the age of 12 and older. Any age group could really use this product- rated E for everyone. Now, it is mainly a gaming system so boys usually buy this product. This can be used by a 30 year old man too. This Xbox is so unique because you have access to so many things like online gaming and even use Netflix/Hulu.I would say the average target audience is around 23 years old. A lot of college students have this device because it makes it easy to connect with their friends who go to other schools out of state. Younger boys own it too via their parents. The most popular game in the world, Fortnite, can be played on this device. The young boys love to play video games after school hours. Using games and apps, Microsoft is able to promote their product all over social media like Twitter, Snapchat, etc. plus TV. For example a new video game comes out, a boy wants to play it or try it out. Most likely he will have to go to a friends house to play it. Then later on, the parents might buy him the device and the two friends can play together online. Lastly, this product can be used anywhere as long as you got the device with a subscription plus WiFi. It is an international product but very popular in the United States. The Xbox One X will not disappoint and provide the best services possible. Benefits: It was one of the most popular and used products all over the countryA great way to play your favorite games Yearly subscription but can also do monthly subscription You are able to play online or offline Enjoy a great gaming system you can play with your friends Straight download the games to your deviceDownload your favorite apps like Netflix, Hulu, and Disney Plus etc. Direct Competitors: PS4 and Sony They have a similar product but different brand.?Sony and Microsoft are definitely rivals in creating this kind of product. PS4 you are able to play online with friends You can also download some of the same apps Sony allows all users to play to sometimes for free Indirect Competitors:Nintendo switch. It has the same sort of idea of playing games but you can play online with your friends You are not able to download any extra apps if you ever want to watch TV or a movie. At least Microsoft and Sony provide extra additional services plus online gaming. Product Brand Image:Current Brand Image: Be part of one the most popular brands all over the country Desired Brand Image: This company continues to grow rapidly because of the awesome electronic products Brand Image Challenge: To be more efficient than the rival company, Sony. We want to have a better overall product. The product allows freedom for playing video games or different streaming devices. Strategic Message: The promiseThe product promises great online play with your friends and evenhas apps inside the product so you can watch sports or TV shows through ESPN, Hulu, Netflix and Disney Plus.Supporting Evidence: The Proof This is the newest Xbox One versionYou can trade it in year after year to get the new device plus more money. Play the most popular games: NBA, Call of Duty or FortniteWatch your favorite shows or movies through the device ................
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