Basic Data Children and Media 2019 - Bayerischer Rundfunk

Basic Data Children and Media

2022

Current surveys and research on media use among children in Germany

Compiled by Heike vom Orde (IZI) and Dr. Alexandra Durner

? International Central Institute for Youth and Educational Television (IZI)

Page 1

Overview

Media Ownership, Media Use and Importance of Media

3

Children and Television

16

Reading (to Children) in the Family

34

Computer, Internet and Social Media

45

Children and Mobile Media (Mobile Phone, Smartphone, Tablet PC)

64

? International Central Institute for Youth and Educational Television (IZI)

Page 2

Media Ownership, Media Use and Importance of Media

? International Central Institute for Youth and Educational Television (IZI)

Page 3

Media in the homes of German children 2021

Devices in households with 3- to 13-year-old children, percentages

100 99

90 80 70 60 50 40 30 20 10

0 TV

99 95

66 44

Smartphone

PC/laptop

Tablet

Game console

Source: Guth, Kinderwelten 2021, p. 9.

Basis: n=1,204 mothers of children, 3-13 years.

? International Central Institute for Youth and Educational Television (IZI)

page 4

Personal media ownership of German children

By gender, 2020, percentages

Mobile phone/smartphone Smartphone

Game console netto CD-Player TV

Game console (portable) Game console

Internet access Computer/Laptop Cassette recorder

Radio Computer for children

Laptop Tablet Mobile phone

0 Source: KIM-Studie 2020, p. 12.

24

16

20 24

18 18

18 15

17 15

15 14

13 13

9 9

9 8

10

20

42 42 33

39 37 32 36

35

29

30

40

50 50 49

Girls Boys

50

60

Basis: n=1,216, parents of children, 6-13 years.

? International Central Institute for Youth and Educational Television (IZI)

Page 5

Which media would you like to own yourself?

6-13 years, by gender, selection, 2019, percentages

girls

boys

Mobile phone/smartphone

49.1 49.5

Tablet PC

38.1 40.2

Video games

32.7

43.2

Computer, laptop

28.3 32.6

Game console 0

Source: KinderMedienStudie 2019, p. 46.

23.1

38.4

10

20

30

40

50

60

Basis: n=1,028 boys and n=972 girls, 6-13 years.

? International Central Institute for Youth and Educational Television (IZI)

Page 6

Preferred leisure activities of German children

Leisure activities, selection, 2020, percentages

Watching TV

Doing homework/learning for school

Meeting friends

35

Playing in the house

51

Playing outside

45

Activities with the family/parents

14

Using mobile phone/Smartphone

47

Listenting to musik

27

Doing sports 10

Using the computer (offline)

11

37

Digital games

25

Using the Internet*

31

Reading a book

16

0

20

70

24

71 61

22 56

39 43

18 43 55

35 28

39 40

(Nearly) every day

Once/several times a week

60

80

100

Source: KIM-Studie 2020, p. 14.

Basis: n=1,216, 6-13 years. *regardless of what distribution

? International Central Institute for Youth and Educational Television (IZI)

Page 7

How do German children spend their pocket money?

Selection, 6-13 years, 2019, percentages

Sweets, cookies, chewing gum

72.4

Magazines, mangas, comics

55.5

Ice-cream

48.4

Beverages

47.2

Food/fast food

36.7

Chips, salty nuts

34.6

Stickers/collector's pictures

17.0

Collector's figures (e. g. Filly, Lego)

16.9

Gifts for relatives/friends

12.9

Toys, games

12.1

Books

9.6

Music

8.2

0

10

20

30

40

50

60

70

80

Source: KinderMedienStudie 2019, p. 69.

Basis: n=1.908, 6-13 years.

? International Central Institute for Youth and Educational Television (IZI)

Page 8

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