Safe Kids Worldwide



SAFE KIDS DAY SOCIAL MEDIA GUIDE FOR COALITIONS In April, we’re celebrating Safe Kids Day to raise awareness and resources to keep kids safe from preventable childhood injuries and deaths due to car crashes, drowning, fires, falls and more. This guide provides suggested posts for Facebook and Twitter to help spread the word. We have several options available for you:First, we offer general campaign posts for Facebook and Twitter. These posts have an event focus.Next, you’ll see the Safer in 7 Campaign. These posts provide an educational component to your Safe Kids Day messaging.Third, we have fundraising and appreciation posts to help you raise money, thank our sponsors and leverage our celebrity heroes.At the end, we’ve provided graphics, including several wonderful new photos that are yours to use. And we added some tips for how to promote a Facebook post, tips for using Twitter and helpful links.If you have any questions or suggestions, please contact Julie Kenneally at 202-662-4472 or email at jkenneally@. General CampaignFacebookCan’t wait celebrate Safe Kids Day on (date). Together, we can celebrate kids, prevent injuries and save lives. Come join our efforts! you know every year a million families around the world lose a child to a preventable injury? That’s why we’re hosting Safe Kids Day -- a day to save a million tomorrows. Learn how you can help: us for Safe Kids Day to help keep kids active, healthy and safe so they can grow up to do all the great things kids were meant to do. Learn more. year, a million families around the world lose a child to a preventable injury. You can help. #safekidsdayCan’t wait for #SafeKidsDay in April! Join us to celebrate kids, prevent injuries and save lives. Learn more in 7 CampaignFacebook22574256115050029527520840700041148006134100027495560769500Have you taken the Safer in 7 Challenge? What will you do today to protect your kids? 225742532753300030099032619950041427401737995002238375173418500Here’s an example of a Facebook page, with a cover image and a Safer in 7 post:72390038227000TwitterDid you know injuries are the #1 killer of kids in the U.S.? Join us in taking the Safer in 7 challenge. #SafeKidsDay Make your kid, and every kid, a safe kid. Here are 7 tips. #SafeKidsDayKeeping kids safe is a big job. What will you do to help keep kids safe today? #SafeKidsDay Here’s our top 7 tip countdown to #SafeKidsDay. Tip 1: Check to make sure your car seat is snug. #SafeKidsDay tip 2: Secure furniture and TVs to the wall. #SafeKidsDay tip 3: Check your smoke and carbon monoxide alarms. #SafeKidsDay tip 4: Keep medicines up and away from little fingers. #SafeKidsDay tip 5: Check your home for button batteries. #SafeKidsDay tip 6: Talk to coaches about concussions and sports safety. #SafeKidsDay tip 7: Take action against distraction. Fundraising and Appreciation Facebook Posts177165036449000Our supporters help us make every day a Safe Kids Day. Join us. us in thanking our Safe Kids Day celebrity heroes! you give $10 to save the life of a child? Help us protect kids around the world from preventable injuries. (Insert link to your personal fundraising or event page).189547519621500Thanks to Children’s Tylenol, FedEx, General Motors Foundation and Chevrolet for helping to make Safe Kids Day 2014 possible! Learn how you can help make every kid a safe kid. you know that preventable injuries are the #1 killer of kids in the U.S.? Learn how you can help change that. (Insert link to your personal fundraising or event page).196215029591000TwitterWe’re celebrating #SafeKidsDay on (Date). Help us reach our goal of raising (ADD YOUR MONETARY GOAL) to keep kids safe (link to fundraising page)196215043116500.@Chevrolet joined our #SafeKidsDay campaign. Will you join us, too? #SafeKidsDay, help us keep kids active, healthy and safe. Together we can make a difference. (link to fundraising page)Thanks, @GM Foundation for supporting #SafeKidsDay! Learn how you can get involved. supports #SafeKidsDay to help keep kids safe. How about you? Children’s Tylenol for presenting this year’s #SafeKidsDay! ’re really excited to celebrate #SafeKidsDay (ADD EVENT INFO). Bring your kids and join us!. (link to event page).@SharonStone joined our #SafeKidsDay campaign. Will you? @DrewBarrymore for all your support for #SafeKidsDay! So excited for this year’s event! @Mark_Wahlberg for helping us make every kid a safe kid. We appreciate your support! #SafeKidsDay @Piersmorgan for supporting #SafeKidsDay to help celebrate kids, prevent injuries and save lives. Join us in thanking @TomArnold for being a #SafeKidsDay celebrity hero @NigelBarker for supporting #SafeKidsDay! Learn more joined our #SafeKidsDay campaign. Learn how you can get involved too. thanks so much for supporting #SafeKidsDay. Really appreciate all of your help! graphics seen in this guide can be downloaded for your use. Items include a Facebook cover photo, multiple Facebook graphics, Twitter graphics and badges for your website, blog, or other social media channels. ’re also welcome to use images from our Facebook posts, and customize them with your own headline and link. Just go to our Facebook page, download the image and then upload it on your page with your headline and fundraising link.Promoting a Facebook PostWe’ve had great success using ads on our Facebook page. Ads help drive more traffic to your fundraising page.? Here are 5 steps to promote a Facebook post: On your Facebook home page, post the Facebook post you want to promote.Once the post is published, click the bottom right button that says “Advertise Post.”Change the maximum budget to the amount you would like to spend to promote your post.Click “More Options” and change the duration of your post to reflect how long you would like the promotion to last.Click “Promote Post.”Twitter TipsSuggested # tags for twitter: #safekidsdayTwitter Tip: Hyperlinks work better if you shorten them. To shorten hyperlinks you can go to Kids Worldwide LinksFind us here:Facebook (USA)Twitter (USA)YouTube (USA)Google PlusLinkedIn (USA)Pinterest Questions? Call Julie Kenneally at 202-662-4472 or email at jkenneally@. ................
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