Senior Administrator - Southampton



Last updated:1st August 2017JOB DESCRIPTIONPost title:Digital Marketing Co-ordinator (Doctoral College Student Experience)Academic Unit/Service:Student and Academic AdministrationFaculty:RegistrarCareer Pathway:Management, Specialist and Administrative (MSA)Level:3*ERE category:n/aPosts responsible to:Doctoral College Manager (MSA5)Posts responsible for:NonePost base:Office-based (see job hazard analysis)Job purposeWorking across a full mix of digital communication channels, write, edit and facilitate the production of high quality content for the University Doctoral College that provides opportunities for engagement and relationship building with key stakeholders. Assist in the use of data to measure, refine and constantly improve upon all activities. Key accountabilities/primary responsibilities% TimeTo support the Doctoral College Manager in the implementation and maintenance of digital marketing and communication activities for the Doctoral College, this will include internal communications and online campaigns (emails, social and web).Contribute ideas to develop the Doctoral College campaign utilising digital tools and channels. Support the Doctoral College Manager using strong digital writing and editing skills, ensuring the timely delivery of all content required to carry out agreed activities. Deputise for the Doctoral College Manager at the Doctoral College campaign working group, ensuring the group is proactively updated with progress on digital activities. 25 %Using strong digital writing and editing skills to maintain the content of the Doctoral College website and support the Doctoral College Manager produce internal communications and staff guidance notes for publication on the website.Proactively put forward ideas to develop the Doctoral College website.Carry out constant evaluation of the external communications landscape, identifying innovative solutions for implementation to the Doctoral College’s website.25 %To support the implementation of the Doctoral College campaign visual identity and assist colleagues in its integration across the centrally and locally managed digital channels.5 %To work with the Doctoral College Manager to implement online advertising plans for corporate Campaigns. To ensure good representation of the University Doctoral College brand by creatively integrating Doctoral College activities into social and campaign activities.Gather data and information to support the analysis and refinement of online advertising campaigns.10 %To organise events, ensuring all activities run efficiently by co-ordinating diaries, booking venues, and supplying relevant information.10%To proactively work with members of the team and stakeholders across the University to ensure an integrated approach to the development of the Doctoral College communications. 10%Use strong project management skills and techniques to deliver all core responsibilities and supporting projects, working collaboratively within the team to ensure consistent planning and prioritisation of short and medium term work activities in response to agreed deadlines, reporting to the Doctoral College Manager on progress.10%To be flexible and adaptable in the approach to work routines, undertaking other tasks, roles and duties within the SAA workstream as may be assigned.5 %Internal and external relationshipsInternal RelationshipsWorking closely with colleagues across SAA and in other Professional Services such as Finance, iSolutions and Student ServicesEngaging with students and staff across the UniversityExternal RelationshipsParticipation in relevant stakeholder and focus groupsProfessionally focussed links as appropriateSpecial RequirementsFlexibility to take leave outside peak periods in negotiation with the Line ManagerOccasional weekend workingPERSON SPECIFICATIONCriteriaEssentialDesirableHow to be assessedQualifications, knowledge and experienceRelevant NVQ 3/HNC/A-level/City & Guilds or equivalent qualification or experience.Experience of working in a digital marketing role.High level of competence in both written and spoken English.Experience of working with the digital marketing channels including, web, social, advertising, email campaigns and event support.Demonstrable experience of writing creative, high quality, customer focused digital content for a wide range of audience groups across web, social and email.Experience of editing digital content to meet the needs and add value to specific channels.Meticulous attention to detail.Relevant degree.Recognised qualification in marketing.Experience of design or development of websites.Experience of using data and analytics to inform, measure and refine digital marketing activities.Experience of working in the higher education/public sector environment.Knowledge of the postgraduate research agenda.Application, Interview, and testPlanning and organisingCapacity to organise data and schedule events, activities and resources and ensure they run smoothly.Plan and prioritise own short and medium term work activities within guidance offered by the Line Manager.Monitor timescales and resources and report to the Line Manager issues which cannot be resolved within standard daily operation.Application, Interview Problem solving and initiativeAbility to acquire clear understanding of the quality and standards required for the delivery of the Doctoral College activities.Demonstrate an understanding of higher education policy; engage in developing new initiatives that support the development of activity.Application, Interview Management and teamworkContribute to team behaviours and interact effectively and sensitively with peers. Build effective social networks across the partnership.Be flexible and adaptable in approach to work routines, be able to adapt quickly to change; be open to working with different teams/individuals as the business demands.Application, Interview Communicating and influencingEffective partnership working and interpersonal skills are essential including :Capacity to speak to groups and individuals and explain processes clearly and concisely; and to write in a clear and factually/grammatically accurate way.Demonstrate adequate preparation for meetings so that time is used effectively.Demonstrate adequate preparation so that presentations are focussed, accurate and meet the needs of the stakeholder group.Application, Interview & TestOther skills and behavioursEvidence of a commitment to delivering services that add value from the perspective of students and key staff.Proactive approach to following the standards set for all staff and engagement in sharing best practice across the Team.Receptiveness to new ideas and approaches.Be fully conversant with Microsoft Office suite of products.Be proficient in using web based I.T solutions.Application & InterviewSpecial requirementsMaintain the confidentiality of all data and materials at all times.Be flexible enough to avoid taking leave during peak times for the team.Ability and willingness to travel within the UK.Flexibility to undertake other duties as required by the Doctoral College ManagerApplication, InterviewJOB HAZARD ANALYSISIs this an office-based post?? YesIf this post is an office-based job with routine office hazards (eg: use of VDU), no further information needs to be supplied. Do not complete the section below.? NoIf this post is not office-based or has some hazards other than routine office (eg: more than use of VDU) please complete the analysis below.Hiring managers are asked to complete this section as accurately as possible to ensure the safety of the post-holder.## - HR will send a full PEHQ to all applicants for this position. Please note, if full health clearance is required for a role, this will apply to all individuals, including existing members of staff.ENVIRONMENTAL EXPOSURESOccasionally (<30% of time)Frequently(30-60% of time)Constantly(> 60% of time)Outside work Extremes of temperature (eg: fridge/ furnace)## Potential for exposure to body fluids## Noise (greater than 80 dba - 8 hrs twa)## Exposure to hazardous substances (eg: solvents, liquids, dust, fumes, biohazards). Specify below:Frequent hand washingIonising radiation EQUIPMENT/TOOLS/MACHINES USED## Food handling ## Driving university vehicles(eg: car/van/LGV/PCV) ## Use of latex gloves (prohibited unless specific clinical necessity)## Vibrating tools (eg: strimmers, hammer drill, lawnmowers) PHYSICAL ABILITIESLoad manual handlingRepetitive crouching/kneeling/stoopingRepetitive pulling/pushingRepetitive liftingStanding for prolonged periodsRepetitive climbing (ie: steps, stools, ladders, stairs)Fine motor grips (eg: pipetting)Gross motor gripsRepetitive reaching below shoulder heightRepetitive reaching at shoulder heightRepetitive reaching above shoulder heightPSYCHOSOCIAL ISSUESFace to face contact with publicLone working## Shift work/night work/on call duties ................
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