ONLINE ADVERTISING SERVICES ADVERTISE YOUR BUSINESS ONLINE

CC OONNV EVRES RI OSN I AOD NV A AN TDA VG EA?N T A G E ?

?2018 CONVERSION ADVANTAGE / ALL RIGHTS RESERVED

ONLINE ADVERTISING SERVICES

ADVERTISE YOUR BUSINESS ONLINE

?2019 CONVERSION ADVANTAGE / ALL RIGHTS RESERVED.

CONVERSION ADVANTAGE?

?2019 CONVERSION ADVANTAGE ALL RIGHTS RESERVED

V

YOU WANT TO TEST DIFFERENT

ADVERTISING MESSAGES

YOU WANT TO SEE YOUR AD PERFORMANCE

IN REAL-TIME

YOU WANT TO MINIMISE ADVERTISING WASTAGE WITH LOCATION-BASED TARGETING

YOU WANT INSTANT VISIBILITY ON

GOOGLE SEARCH ENGINES

YOU WANT TO ADVERTISE ON MULTIPLE PLATFORMS

YOU WANT TO DRIVE ONLINE

SALES

YOU WANT TO RAISE AWARENESS

OF YOUR PRODUCTS OR

SERVICES

YOU WANT TO RETARGET CUSTOMERS

WITH TAILORED ADVERTISING

MESSAGES BASED ON THEIR BEHAVIOUR

YOU WANT TO TARGET CUSTOMERS BY AGE, HABITS, GENDER OR

JOB TITLE

YOU WANT TO INCREASE VISITORS TO YOUR WEBSITE

YOU WANT TO SPEND LESS MONEY ON NONMEASURABLE ADVERTISING

YOU WANT TO MEASURE

RESULTS EASILY

YOU WANT TO GENERATE CUSTOMER

LEADS ONLINE

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OUR 6-STEP ONLINE MARKETING PROCESS TO ADVERTISING YOUR BUSINESS ONLINE

Step 1: Set campaign goals

Step 2: Create strategy

Step 3: Campaign setup

STEP 1:

TIER ONE GOALS

Online sales

Subscription sale

Call to order / enquiry

Find store location

Email enquiry

Live chat enquiry

Appointment setup

Free assessment

Workshop / event enrolment

TIER TWO GOALS

Newsletter signup

Facebook page like

Favourite shopping list

LinkedIn page following

Download thought leadership piece

?2019 CONVERSION ADVANTAGE / ALL RIGHTS RESERVED

STEP 2:

STEP 3:

FINALISE BUDGET SELECT ADVERTISING ANGLES

GOAL TARGETING

CHANNELS

Premium quality guaranteed

Excellent service

Based locally

History since___ 10 years experience

Customer loyalty offers

Reputable, we have worked with _____,

____ and ______

COMPLETE ONLINE ADVERTISING PLAN

LANDING PAGES

A/B TESTING

A

B

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OUR 6-STEP ONLINE MARKETING PROCESS TO ADVERTISING YOUR BUSINESS ONLINE

Step 4: Advertise

Step 5: Reporting Step 6: Optimisation

STEP 4:

GOOGLE ADS

BING ADS

Text

Product

FACEBOOK ADS

Smart search

Image

Video

Collection

INSTAGRAM ADS

Carousel

LINKEDIN ADS

Feed

Message

Text

Dynamic

?2019 CONVERSION ADVANTAGE / ALL RIGHTS RESERVED

STEP 5:

STEP 6:

Budget

R 5,000

Calls

32

Email Enquiries

38

Live Chat

40

Total Goals

100

Cost Per Goals

R 80,00

Choose advertising angle

Channel selection

Bid optimisation

Budget allocation

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ONLINE ADVERTISING MEDIA CHANNELS

V

?2019 CONVERSION ADVANTAGE / ALL RIGHTS RESERVED

TARGETING OPTIONS

Age Audience Themes / topics Behaviours Company connections Company industry Company name Company size Connections Day of the week Degrees

Device Education Ethnic affinity

Event Followers

Gender

Generation Groups Income Interests

Job seniority Keyword Language Location

Operating system Politics

Relationship status Remarketing Skills Time of day

Work experience Work / job title

CONVERSION ADVANTAGE?

TARGETING OPTIONS

Age Audience Themes / topics Behaviours Company connections Company industry Company name Company size Connections Day of the week Degrees

Device Education Ethnic affinity

Event Followers Gender Generation

Groups Income Interests Job seniority Keyword Language Location Operating system Politics Relationship status Remarketing Skills Time of day Work experience Work / job title

?2019 CONVERSION ADVANTAGE / ALL RIGHTS RESERVED

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