INTRO TO BUSINESS



ADVERTISING- Page 1 & 2 Superbowl Ads, Page 3 Slogans/Jingles *Record answers & Save form to your class folder “Super bowl Ads”“Commercials, Commercials, Commercials”*Grab some headphones, watch Webcast commercials, & analyze each one. MARKETING/ADVERTISINGMarketing- is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers. The promotion (or selling) aspect is Advertising.**You can use or other websites. YOU MAY HAVE TO OPEN THIS UP IN GOOGLE CHROME.ANALYZE SUPERBOWL ADS/COMMERCIALS ONLINE AND COMPLETE THE FOLLOWING WORKSHEET ON YOUR FAVORITE TOP 5.TYPE YOUR ANSWERS ON THIS WORKSHEET& SAVE IN YOUR CLASS FOLDER AS “SUPERBOWL ADS”. HIGHLIGHT YOUR FAVORITE COMMERCIAL- THE ONE YOU THINK IS MOST EFFECTIVE. EMAIL THIS COMPLETED WORKSHEET TO ME AT heath_duncan@#1 Company Name & Product- Who is their target audience? What is the SLOGAN or JINGLE from the commercial? What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?#2 Company Name & Product- Who is their target audience? What is the SLOGAN or JINGLE from the commercial? What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?#3 Company Name & Product- Who is their target audience- What is the SLOGAN or JINGLE from the commercial. What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?#4 Company Name & Product- Who is their target audience- What is the SLOGAN or JINGLE from the commercial. What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?#5 Company Name & Product- Who is their target audience- What is the SLOGAN or JINGLE from the commercial. What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?ONLINE RESEARCHADVERTISING/ MARKETING SLOGANSWhat is the difference between an Advertising Slogan and an Advertising Jingle?Identify the Product or Company (Highlight your answers)Good to the last drop____________________________Just do it______________________Like a good neighbor_______________Anything else would be uncivilized___________________Double your pleasure, double your fun___________________I love what you do for me_____________________Like a rock__________________________Choosy mothers choose__________________________Just for the taste of it_________________________How do you spell relief_____________________Come fly the friendly skies________________________When it absolutely, positively has to be there overnight__________________When you care enough to send the very best________________________The quicker picker-upper__________________________The best part of waking up, is ______________________________________Are you in good hands?_______________________________Really satisfies_______________________When you’re here, you’re family_____________________________Melt’s in your mouth, not in your hands_______________________Cars like us, people love us___________________________________It’s everywhere you want to be__________________________Never leave home without it____________________________Just what the doctor ordered______________________________The way car buying should be____________________________Eating good in the neighborhood__________________________What are your 3 favorite advertising jingles or slogans?EMAIL THIS COMPLETED WORKSHEET TO ME AT heath_duncan@ ................
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