Media & Marketing Online Resources
Media & Marketing Online ResourcesTechnical SkillsUseful course for beginners developing some technical skills:Photoshop – LinkedIn Learning course that teaches you the essentials of Adobe PhotoshopPremiere Pro – LinkedIn Learning course that teaches all the essentials while building a short promo video from start to finish.iMovie – LinkedIn Learning course that shares what you need to know to create high-quality, compelling video projects from home.YouTube Tutorials compiled in playlists by Joe Pinchin (Chicago Bulls Manager for Digital Content) covering a variety of technical skills:Photo Ideas?Augmented Reality (AR) Effects Tutorials?Adobe Lightroom?After Effects/ Motion?Live Tutorials?Adobe Photoshop Tutorials?Adobe Premier Pro Tutorials?Broader Marketing Skills & CoursesSocial Media Marketing Foundations – This LinkedIn Learning course shows you how to define your audience and craft a social media strategy focused on your organization's goals, as well as teaching you how to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads; and measure your successIntroduction to Social Media Strategy – This LinkedIn Learning course will help you learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan.Fundamentals of Digital Marketing - Master the basics of digital marketing with this free course accredited by Interactive Advertising Bureau Europe and The Open University (includes certification).Become a Digital Marketing Specialist - From marketing plans and content strategy to SEO and analytics, this LinkedIn Learning path guides you through the best practices and principles of digital marketing (includes LinkedIn certification)Master Digital Marketing - In this comprehensive learning path, gain profound knowledge of how social media marketing and SEO work, learn to use the right tools and techniques, and discover best practices in this field (includes LinkedIn certification)If you are not sure how to access LinkedIn Learning through your University email address please find more information about that here. ................
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