PDF Traditional vs Online Textbook Cost Comparison
Traditional vs Online Textbook Cost Comparison
by Brian Evans Economics Department Foothill College April 2010
Surveyed 253 Introductory Econ students:
124 in a class using a traditional book (Colander 7th edition)
129 in a class using a free online book with option to buy Micro: Rittenberg & Tregarthen from Flatworld Knowledge (FWK) Macro: Tim Taylor from TextbookMedia.
Brian Evans, Economics
April 2010
Department, Foothill College
1
Factors Controlled for...
Class (Intro Econ)
Time (traditional times)
Timing (all surveys were given at time of Winter 2010 final exam)
Brian Evans, Economics
April 2010
Department, Foothill College
2
Factors Not Controlled for...
Instructor
Potentially different need for / emphasis placed on buying a text for the class... however we seem to be similar in this respect also
Brian Evans, Economics
April 2010
Department, Foothill College
3
Cost Comparison
The 124 students using traditional textbook spent $10,867 cumulatively. An average of $87.63.
The 129 students using the online textbook spent $3,194 cumulatively. An average of $24.76.
Brian Evans, Economics
April 2010
Department, Foothill College
4
Perspective
For one class of 40 students this is a difference of $2,515.
For one quarter of 4 such classes the difference is $10,060.
For one year (3 quarters) + summer this will exceed $35,000.
Brian Evans, Economics
April 2010
Department, Foothill College
5
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