NEW LOCATION: CENTER 415 | 415 FIFTH AVENUE | NYC

NEW LOCATION: CENTER 415 | 415 FIFTH AVENUE | NYC

Do not miss the opportunity to participate in DIFFA's signature annual fundraising event! DINING BY DESIGN has been relocated, renovated, and restructured to become "DIFFA by Design": A three-day confluence of design, art, shopping, and festivities located in an exciting new venue on Manhattan's Fifth Avenue. From the opening night DBD Gala to

the one-of-a-kind industry chats, DBD will showcase the latest in the design world, all while raising money in the fight against HIV/AIDS.



EVENTCALENDAR

DBD GALA CHEF'S TASTING Preview Party Thursday, March 26 6:00 ? 10:30pm Mix and mingle with internationally renowned designers, architects, and innovators, while surrounded by the latest in high-design upscale interiors, and be the first to shop the DIFFA Boutique, featuring luxury home decor, limited-edition artwork, gifts and more.

DIFFA BOUTIQUE AND PUBLIC VIEWING Friday, March 27- 10am- 7pm Saturday, March 28 - 10 am- 6 pm Architects, designers, manufacturers, retailers, and consumers shop the latest in luxury home decor, limited-edition artwork, gifts and more.

DIFFA+ HAPPY HOUR Sip specialty cocktails, peruse innovative design installations and visit the shops at this fabulous well-designed cocktail party!

PANEL DISCUSSIONS AND WORKSHOPS programming tba

LOCATION Center 415 415 Fifth Avenue (Between 37th and 38th Street)



DIFFA BOUTIQUE

With a new name, a new location, and expanded branding opportunities, DIFFA by Design (DBD) provides sponsors a special occasion to showcase your lines and products at the DIFFA Boutique before an estimated 10,000 influencers and consumers. Highlight your brand at an opening night gala attended by internationally celebrated architects and designers and top manufacturers and retailers, followed by two days of fun, informative panel discussions, and shopping the DIFFA Boutique featuring the latest in high-end home d?cor, limited-edition artwork, gifts and more. Gain brand exposure before DIFFA's social media following of 17,000+ followers and on , which attracts 8,000+ unique visitors each month and 15,000+ during the month of the event.

POP UP SHOP SPONSORSHIP OPPORTUNITIES

Showcase your product(s) or service(s) by hosting your own branded pop up shop at DIFFA BY DESIGN. Pop up shops will be open throughout the three-day event. DIFFA has three levels of Pop Up Show partnerships.

Install a branded 10' X 10' (or equivalent square footage)* Pop Up Shop and sell your cash and carry items to benefit DIFFA. For this option, there is no upfront contribution due, but all proceeds raised benefit DIFFA.

Install a branded 10' X 10' (or equivalent square footage)* Pop Up Shop to promote your product(s) or service and keep all your proceeds. For this option, DIFFA requests a $5,000 contribution to the charity.

Install a branded 10' X 10' (or equivalent square footage)* Pop Up Shop to promote your product(s) or service and keep all your proceeds. Receive two (2) Regular GALA tickets, a fullpage color ad in the DBD program book, and the opportunity to take over DIFFA's Instagram account for a day. For this option, DIFFA requests a $10,000 contribution to the charity.

All Pop Up Show Sponsors are listed on and promoted through two social media posts each on DIFFA's Facebook, Twitter, and Instagram pages.

Larger footprints are available for an additional contribution.



DIFFA BOUTIQUE MERCHANDISE DONATIONS

The DIFFA Boutique offers manufacturers the opportunity to make a DIFFArence by donating multiple items of new merchandise for the charity to sell. Small cash and carry items, such as candles, soaps, scents, linens, fashion accessories and jewelry, small home d?cor items, and other luxury goods that can be easily carried home by the buyer and possess a wholesale value of $500 or less.

Professionals will display the merchandise in the DIFFA Boutique, which will be open throughout the three-day event. Products are sold at or below wholesale prices.

DIFFA BOUTIQUE MERCHANDISE DONATION LEVELS

BLACK LEVEL SPONSOR ($10,000+ in wholesale value of merchandise)

Top Level listing in all DIFFA Boutique promotions Full page color advertisement in DBD program book (artwork due ?) Logo with hyperlink on DIFFA Boutique page of Two (2) tickets to GALA cocktail party on Thursday, March 26 from 5:30-10:30 pm Two (2) tickets to the DIFFA+ Young Professionals Happy Hour on March 27 from 5-7 pm Opportunity to take over DIFFA's Instagram for a day Two social media posts each on DIFFA's Facebook and Twitter pages

RED LEVEL SPONSOR ($5,000+ in wholesale value of merchandise)

Medium Level listing in all DIFFA Boutique promotions Logo with hyperlink on the DIFFA Boutique page of Two (2) GALA dessert after party tickets on Thursday, March 26 from 8:30-10:30 pm Two (2) tickets to the DIFFA+ Young Professionals Happy hour on March 27 from 5-7 pm Two social media posts each on DIFFA's Facebook, Twitter, and Instagram pages

WHITE LEVEL SPONSOR ($2,500+ in wholesale value of merchandise)

Lower Level listing in all DIFFA Boutique promotions Listing on DIFFA Boutique page of Two (2) tickets to the DIFFA+ Young Professionals Happy Hour on March 27 from 5-7 pm Two social media posts each on DIFFA's Facebook, Twitter, and Instagram pages

Donations of multiple items of less than $2,500 will be graciously accepted and listed in all DIFFA Boutique promotions. All merchandise donations are tax-deductible to the extent of the law. DIFFA Tax ID: 13-3224150

For more information, contact Steven Williams at swilliams@



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