Company and Marketing Strategy: Partnering to Build

146) Explain how a marketer of baking soda may attempt to attract more than one market segment. Answer: Some consumers buy baking soda as a baking ingredient and some consumers buy baking soda to use as a deodorizer, for example. The marketer will focus on both distinct uses in the marketing mix, such as how the product is promoted. ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download