Chapter 1—An Overview of Marketing
a. Ethics are the moral principles or values that generally govern the conduct of an individual. b. Ethics is the standard of behavior by which conduct is judged. c. Morals are a foundation for ethical behavior. d. Ethical values are situation specific and time oriented. e. All of the statements describe ethics. ANS: E PTS: 1 REF: 30 OBJ: 03-2 ... ................
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