FooT & AnKlE spEcIAlIsT

Foot & Ankle specialist

A Multidisciplinary Journal Dedicated to the Advancement of Foot and Ankle Care

? Print Advertising ? Online Advertising ? Mobile Advertising ? E-mail Marketing ? Article Reprints ? Supplements ? Sponsored Subscriptions

MEDIA KIT

Effective January 2012

Indexed in

Medline

INTEGRATED MARKETING OPPORTUNITIES

Journal Website

Print Journal

Mobile

Supplements

Your target audience

Microsites

Reprints

E-mail Marketing

Marketing Tips and Statistics

Dynamic Logic, Assessing Ad Impact 2009 ? Print publications provide the highest ROI of any individual medium ? The most effective combination of media always includes print ? If choosing only one medium, print provides the best return ? Adding online increases overall media buy impact by as much as 33% ? An integrated buy increases purchase intent by 56% ? An integrated buy increases brand favorability by 60%

Perq HCI, Insights into Physician Media Usage, 2009 ? Physicians ranked print medical journals as their #1 source of

information and Journals accessed online as their #6 source of information ? Physicians ranked online journals as their #2 reason to access the Internet (behind searching for info on drugs)

Readex Research?, summary of ad effectiveness studies, 2010 ? Ads in print publications seen and read more strongly than ever ? Print ads still prompting reader action as high or higher than in

previous years

?? In 2010, 69% of readers reported that they saw a 1 pg/4C ad, up from 65% in 2006

?? In 2010, 25% of readers actually read the ad, up from 23% in 2006 ?? In 2010, 34% of readers responded to ads or plan to respond, up

from 27% in 2006 ? Ad location in publications has no discernable effect on readership of ad ? Larger and color ads increase readership

?? 30% more respondents read 1 page ads than ? page ads ?? 28% more respondents read 4/C ads vs. B/W ads.

? Content of ad more important than position

Incentive Discount

Advertisers reserving print and online together may take a 5% discount across the entire campaign.

General Information

FREQUENCY: 6 times/year

PUBLISHER: SAGE Publications 2455 Teller Road Thousand Oaks, California 91320 USA Phone: (805) 499-0721 Fax: (805) 410-7009

Co-editors: ? Gregory Berlet, MD Clinical Assistant Professor, Department Of

Orthopedics, Ohio State University. Orthopedic Foot and Ankle Center, Westerville, Ohio ? Lowell Weil, Jr., DPM, MBA Fellowship and Research Director, Weil Foot & Ankle Institute Team Podiatrist, Chicago White Sox Baseball Club

Advertising Representative: Amanda Mihalsky SAGE Publications 2455 Teller Road Thousand Oaks, CA 91320 USA Phone: (805) 410-7345 Fax: (805) 375-5282 Email: amanda.mihalsky@

Commercial Sales Director: Bob Vrooman Phone: (805) 410-7594 E-mail: robert.vrooman@

GENERAL POLICY ON ACCEPTANCE OF ADVERTISING: All advertising is subject to the publisher's approval. The advertiser and/ or advertising agency assume liability for all contents of advertising and any claims against the publisher as the result of the advertisement.

About Foot & Ankle Specialist

Foot & Ankle Specialist (FAS) is the first and only journal written for all foot and ankle specialists, whether they work in podiatry, podiatric surgery, orthopaedic surgery, or related disciplines.

What distinguishes FAS from related journals is its emphasis on clinical education derived from evidence-based practice. While other publications provide peer-reviewed research reports and commercially based nonpeer reviewed content, none offers the practice-proven applied peerreviewed information you get from FAS.

FAS' editorship is unique, representing both podiatry and orthopedic surgery. Its collaborative editorship ensures that both professional groups contribute to and share in the most recent practice information available. What's more, FAS' editorial board combines foot and ankle specialists across a variety of disciplines, including podiatry, orthopaedic surgery, plastic surgery, physical therapy, dermatology, and neurology.

Editorial Description

Foot & Ankle Specialist is an educational journal, covering the latest techniques and advancements in foot and ankle assessment and treatment. It includes technical articles, case studies, practice-based content and treatment dilemmas ("How I fixed..."). The content has four basic sections: Practice, Research, Business, and Equipment. Each issue highlights a specific practice-based theme.

Format of Content: 1. Clinical Research Department 2. 2-3 Educational articles devoted to each issue's theme 3. 2-3 Research and Results articles devoted to each issue's theme 4. New Technology Department 5. Practice Management Department 6. Roundtable 7. Therapy articles 8. Media Reviews 9. Calendar of Events

Top 6 Reasons to Advertise in Foot & Ankle Specialist (FAS)

1.The right content gOur content represents the best in evidencebased practice information, providing busy foot and ankle specialists with the most relevant and current assessment techniques and therapeutic approaches to apply to their daily practices.

2.A unique audience g Since FAS was designed to appeal to both podiatrists and orthopedists, you need not create separate ad campaigns for each of these audiences.

3.Your target market g The caregivers who receive this journal are the very ones you need to reach and educate about your products.

4. Leading editors in podiatry and orthopaedic surgery g FAS is co-edited Lowell Weil, Jr., DPM, MBA, a leader in foot and ankle care, treatment and surgery, and Greg Berlet, MD, a specialist in foot and ankle surgery and sports medicine.

5. A unique design g FAS is designed to stand out from other journals, offering a highly visible branded vehicle for your advertisements.

6.Premium Advertising Exposure g Content is the primary focus of our publication. Your advertisement is interspersed carefully throughout the journal to enhance the reader's experience. Your advertisement will not be lost in the crowd!

READERSHIP PROFILE

Foot & Ankle Specialist mails to a guaranteed readership combining qualified podiatrists (DPMs) and Orthopaedic surgeons specializing in foot and ankle surgery. Readership therefore includes all the designated foot and ankle specialists in orthopaedic surgery. In addition, the journal attracts foot and ankle specialists in plastic surgery, physical therapy, and related disciplines.

? 63% read every issue ? 76% read 1/2 or more of every issue ? 86% are involved in surgical instrument/equipment purchases ? 79% see over 50 patients/week ? The average reader writes 29 prescriptions per week ? 78% responded to FAS ads in the past year

Acons Taken as Result of seeing FAS ads

Purchased/ordered product/service

Passed ad to others

Contacted adverser some other way

Discussed ad with others

Recommended a product/service

Visited an adverser's website

Responded to ad in some way

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

How readers learn about new products in the industry

90% 80% 70% 60% 50% 40% 30% 20% 10%

0%

Conference Exhibits

Sales reps

FAS ads

Word of Mouth

Online resources

Readership Profile

Orthopaedic Surgeon 19%

Podiatric Surgeon

80%

Other Foot & Ankle

Specialists 1%

Types of Products Readers Recommend

Athlete foot/ toenail fungus treatment

Orthopedic braces

Surgical devices

Skin care products

Pain medicaon

Custom shoes

Hospital or office equipment

0%

10% 20% 30% 40% 50% 60% 70% 80% 90% Axis Title

Print Advertising

Advertising Rates ? 2012

B&W

Frequency 1 page ? page ? page

1x $1,500 $1,050 $720

3x $1,440 $1,005 $690

6x $1,375 $955 $655

12x $1,305 $905

n/a

24x $1,230 $855

n/a

COLOR RATES: 4-Color charge (in addition to B&W rate above)...............................$1,090

Rates based on total units earned during a 12-month period. Space purchased by a parent company and subsidiaries may be combined for an earned rate.

AGENCY COMMISSION: 15%

COVER AND PREFERRED POSITION RATES Cover 2................................................................ Earned B&W rate + 35% Cover 3................................................................ Earned B&W rate + 25% Cover 4................................................................ Earned B&W rate + 50% Opposite TOC....................................................... Earned B&W rate + 30% Other specified positions...................................... Earned B&W rate + 15%

INSERTS (BOUND): 2 page insert ? 3 times the earned B&W rate 4 page insert ? 5 times the earned B&W rate 6 page insert - 6 times the earned B&W rate 8 page insert ? 8 times the earned B&W rate

PAYMENT TERMS: Terms for invoices are Net 30. Publisher reserves the right to withhold advertising from delinquent advertisers.

CLOSING DATES ? 2012

Space IssueReservations

February April

12/15/2011 02/24/2012

June August

04/20/2012 06/15/2012

October December

08/17/2012 10/15/2012

Materials Due

12/20/2011 02/29/2012 04/25/2012 06/20/2012 08/22/2012 10/19/2012

INSERTS Due

12/27/2011 03/07/2012 05/02/2012 06/27/2012 08/29/2012 10/26/2012

Cancellations will not be accepted after closing dates for reservations and must be submitted in writing. If artwork cannot be provided by the above deadlines or an extension approved by the publisher, then the publisher will run the most recent artwork submitted. If no artwork is on hand, then the advertiser will still be responsible for payment on the space reserved.

High-Impact Print Advertising

? Cover tips - An exclusive way to place your message front and center with each journal reader. Your ad would attach to the front of the journal with removable glue. The reader would therefore not have to remove your ad to open the journal.

? Belly Bands - Another exclusive visibility option. Your ad would wrap around the entire journal.

? Outserts - Include your product brochure in the polybag of each mailed issue and get it right into the hands of the readers.

Please contact your representative for pricing and details on any of these options. Samples must be provided.

Editorial Calendar and Bonus Distribution

Issue February

Editorial Theme

Use of locking plates in foot and ankle surgery

Conference Distribution

American Academy of Orthopaedic Surgeons (AAOS)

Dates 2012

February 7-11

Location

San Francisco, CA

Value-Added Marketing

Free Counter Cards for all 1/2 page and larger advertisers

April

June August October December

Treatment of avascular necrosis of the talus

Minimally invasive surgery

Diabetic Foot The technique of arthrodesis in the

foot and ankle Orthotics

Midwest Podiatry Annual Conference

Arthroscopy Association of North America (AANA)

American Orthopaedic Foot & Ankle Society (AOFAS)

American Association of Diabetes Educators (AADE)

April 19-22 May 17-19 June 20-23 August 1-4

Chicago, IL

Orlando, FL

San Diego, CA

Free Counter Cards for all 1/2 page and larger advertisers

Indianapolis, IN

Free Ad Perception Reader Survey for all 1/2 page and larger advertisers

*Bonus distribution at these conferences is not guaranteed. SAGE will make every effort to distribute the issues as scheduled but is not responsible for compensation to advertisers if journals do not make shipments as planned.

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